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2019 Alumni Leadership Conference Strategic Plan Update Erin Essak Kopp, OAA Executive Director

Get the latest update on the strategic plan for the Ohio University Alumni Association, focusing on leadership, engagement opportunities, and the vision for advancing the mission and vision of the university.

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2019 Alumni Leadership Conference Strategic Plan Update Erin Essak Kopp, OAA Executive Director

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  1. 2019 Alumni Leadership Conference Strategic Plan Update Erin Essak Kopp, OAA Executive Director

  2. Strategic Planning Process • Survey to all-alumni email with over 1600 responses on engagement opportunities • Visioning session with OAA staff and members of the OAA Board of Directors • 50+ campus interviews – feedback from Deans, President’s Council, Athletics, External Relations, and Advancement staff

  3. To advance Ohio University through meaningful, lifetime engagement of its alumni base. The core business of the OHIO Alumni Engagement Enterprise:

  4. By 2023, the OHIO Alumni Association will be recognized as the essential hub for engagement to advance the mission and vision of Ohio University. Aspirational statement for Alumni Engagement:

  5. OHIO Alumni Association Six Strategic Pathways

  6. ONE OHIO Embrace a ONE OHIO culture to strategically and collaboratively enhance the needs of the collegiate community and campus partners for whom alumni involvement is critical to their success. • Underlying Premise: This supports the notion of the Alumni Association being positioned as a vital campus partner by working collaboratively to advance OHIO.

  7. CULTURE Build an Alumni Association infrastructure and culture that is accountable for outcomes of strategy. • Underlying Premise: A focus on optimizing the Alumni Association’s performance via a strong team, Board of Directors, and culture of excellence.

  8. THE ALUMNI BASE Evaluate the attitudes, experiences and needs of our increasingly diverse alumni base and segment in a manner that inspires the highest level of engagement at OHIO. • Underlying Premise: Understanding the needs and characteristics of the alumni base is the key to impactful and relevant engagement programs.

  9. OUTREACH & ENGAGEMENT Build a World-Class Engagement Program that connects alumni locally, globally and virtually. • Underlying Premise: The Alumni Association is committed to engagement through the entirety of the alumni lifecycle leading to growth in the base of engaged alumni.

  10. COMMUNICATIONS Createcoordinated, consistent brand messaging and two-way communications across the Alumni Association channels to effectively engage and inform OHIO’s alumni base. • Underlying Premise: Creating a case for engagement and support of a solid brand promise for the Alumni Association.

  11. EARLY ENGAGEMENT Create a culture of lifelong connection that spans the student continuum and is sustained into the early alumni years for uninterrupted engagement. • Underlying Premise: Investment in “next generation” alumni (students and recent graduates) programming will facilitate a culture of lifelong engagement with OHIO.

  12. Add significant value to the advancement of the University and to its brand; Encourage alumni to stay connected to the University in meaningful and relevant ways; Contribute to the personal and professional growth of our graduates; Represent a highly professional and motivated infrastructure of staff, board and volunteers dedicated to serving the needs of the University. By implementing the strategic plan, the OHIO Alumni Association will:

  13. QUESTIONS?

  14. Assessment of the Chapter & Society Model • A crisis of relevance for Alumni Relations • Changing University financial policies & procedures • Opportunity to build a new model together • ALC focus groups • Working group

  15. Society & Chapter Support • Funding & support will still be available, but we’re moving from event notifications to event support requests • Anything that has already been submitted for the summer, will move forward as usual • Societies & Chapters will have two weeks (until May 31st) to request the use of any remaining FY19 tier funds • On June 1, the event notification form will be deactivated • On July 1, a new event request form will be live

  16. Focus Groups & Brainstorming If you were to start an Alumni Association from scratch, what would it look like? With which pathway from the OAA Strategic Plan do you most identify? What can alumni do to help the University? What does One OHIO mean to you and how can it benefit alumni engagement?

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