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What do we know about rural users?

People in rural areas want the same things people in urban areas want with respect to the Internet and technology. Costs are higher, incomes are lower. Access to expertise is a problem. Role models and leadership often have to be cultivated & supported.

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What do we know about rural users?

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  1. People in rural areas want the same things people in urban areas want with respect to the Internet and technology. Costs are higher, incomes are lower. Access to expertise is a problem. Role models and leadership often have to be cultivated & supported. Small town and rural environments need evidence & models in order to improve perceptions of BB. Public sources of Internet connections are important in low income & rural communities. However, not all public access sites are suitable for *all* uses of broadband (notably, higher education) Rural small businesses can benefit from broadband but lack the knowledge base that would maximize their opportunities. What do we know about rural users? Sharon Strover, University of Texas

  2. Sharon Strover, University of Texas

  3. Some policy points… Redefining rural Affordability, competition, and the market Philosophy: Technology is a driver, not a corrective Access – support for broadband infrastructure deployment is only a start; include mobile access in plans; include accountability in grants/support Targeted Servicesupport – e-government, small business innovation, education, health Training – IT skills through schools, community centers, community colleges; support systems Sharon Strover, University of Texas

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