Social Media for the Cautious Historian

1. Yvonne Perkins Social Media for the Cautious Historian The Basics

2. Housekeeping • Lunch: 1:00 – 1:30pm • Workshop ends: 3pm • Please pay Laila for CPD during lunch • No food and drink in the computer lab Yvonne Perkins

3. What we will do today… • Make the PHA NSW website work for you • Find some great blogs • Develop basic social media skills - twitter and Facebook • A brief look at developing your publicity plan With guest appearances from… The Cautious Historian Yvonne Perkins

4. Why Should Historians be Online? Yvonne Perkins

5. Historians are communicators and teachers…. Yvonne Perkins

6. Historians are learners and researchers… Yvonne Perkins

7. The internet is… • The biggest communication medium in the world • Designed from the beginning to foster learning • A hive of research • The most important source of news world-wide Yvonne Perkins

8. PHA NSW Website Yvonne Perkins

9. What does PHA NSW website do? • Informs the public • Provides services to PHA NSW members – publicity and information • Attracts prospective members Yvonne Perkins

10. Tour of PHA NSW website • www.phansw.org.au Yvonne Perkins

11. Create a member profile… • Great if you don’t have your own website • Link to your own website – the more links the better! • A unique avatar very important – would you want to hire this person? Go ahead, create your profile now! Yvonne Perkins

12. Passwords… • Never use the same password on more than one site. • Use a password rememberer • Don’t use dictionary words • Change your password regularly • Don’t use the same password on multiple sites Yvonne Perkins

13. This is your website! • Write a PHA NSW blog post • Tell the PHA NSW President if you have an event coming up – we’ll put it in the ‘What’s On’ Yvonne Perkins

14. Why Should we use Social Media? Yvonne Perkins

15. What is social media? Social media focuses on facilitating two-way, public interaction using the web eg: • Blogs • Twitter • Facebook And many more Yvonne Perkins

16. Blogs • Web log • Verb + noun eg. blogged, blogging, blog, blogger • Posts + comments = interaction/development of social relationships • Single author • Multiple author eg. PHA NSW blog • Simple to start through Wordpress, Blogger, Tumblr Yvonne Perkins

17. For historians social media is… • A place to exchange ideas with other colleagues • Where professional news and issues are shared • A significant publicity tool • Free for everyone to access Yvonne Perkins

18. The Cautious Historian says… • Only sign up for a social media account if you know you can de-activate the account if you wish • If the intellectual property of something is dear to you, don’t put it on social media • Don’t share anything that you would not want shared very publicly • Use up to date virus protection software Yvonne Perkins

19. But we need to be moderate in our caution… Or we will miss out on opportunities… And run the risk of total irrelevancy! Yvonne Perkins

20. Today you will learn… How to use social media professionally: • to increase your professional development • to network with colleagues around the world • to publicise your work You will NOT learn how to be a social media sensation overnight! Yvonne Perkins

21. Blogging and tweeting works… “Most of my papers, before I blogged and tweeted them, had one to two downloads, even if they had been in the repository for months (or years, in some cases). Upon blogging and tweeting, within 24 hours, there were on average seventy downloads of my papers.” Melissa Terras, 3/4/2012 Yvonne Perkins

22. Explore the world of blogging… Go to http://www.phansw.org.au/members-section/, click on CPD 18thMayand find interesting history blogs. Yvonne Perkins

23. Twitter Yvonne Perkins

24. Why Twitter? • Publicise your work to public and colleagues: • Melissa Terras • @pha_nsw • Be up to date, hear the news and issues affecting history, participate in discussion about things that matter to your professional life eg open access • Learn and discuss eg digital humanities Yvonne Perkins

25. Becoming a Tweep • Think about your Twitter handle – a variation on your name? • Identify yourself with a photo • Fill in your ‘About’ • Add a website link about what you do – you could use your PHA NSW profile for this! • How to de-activate your twitter account Yvonne Perkins

26. 1. Follow others • You decide who you want to listen to • If you change your mind, just unfollow – no-one is going to get offended Go to http://www.phansw.org.au/members-section/, click on CPD 18th May, scroll down and find some tweeps to follow Yvonne Perkins

27. Generosity and Support • A vital element of a successful twitter stream • Support others who deserve support • Share resources you have discovered • On a personal twitter stream over ½ tweets should be supportive of others Yvonne Perkins

28. Basic Twitter Concepts • RT = retweet (3 methods) • DM = direct message • @ messages and via • # = hashtag • Shortlinks Yvonne Perkins

29. Give it a go! • Let’s chat on twitter • Include #phanswcpd in every tweet you send in this session • Consider adding #OzHst in tweets you want to be seen in that twitter stream. Yvonne Perkins

30. The Cautious Historian says… • Trolls: engage, ignore or block • Spam: don’t get sucked in Yvonne Perkins

31. Trolls • Someone who posts tweets who can be seen to be offensive, aggressive, abusive or otherwise disrupts conversation • Don’t feed the trolls? • Many ways to deal with trolls • Blocking trolls on twitter Yvonne Perkins

32. What does spam look like? An example: • An @message from someone you don’t know with a link • The tweep sending the @message doesn’t follow anyone and has no-one following them • Reporting spammers Yvonne Perkins

33. Other dangerous tweets A DM: • “I thought you should know what people are saying about you online [link]” • “You are famous now [link]” • Funny picture of you [link] Etc. Cause: Hacking of twitter accounts Solution: Ignore and don’t click on such links, change your password regularly. Yvonne Perkins

34. Facebook Yvonne Perkins

35. Why? • Connect with other historians • Discuss things privately on PHA NSW page • Many local history societies use Facebook instead of websites • Museums, libraries and other public institutions have active Facebook pages (look out for them on twitter as well) Yvonne Perkins

36. Set up your Facebook page… • Privacy Settings are important! • Facebook changes  recheck your privacy settings regularly! • If you want to be really safe, don’t say something private even if you think your privacy settings will protect you Go to our PHA NSW CPD page download instructions on privacy Yvonne Perkins

37. Sharing great Facebook pages • Go to the FB page, click on the down arrow next to the wheel on the FB page (not your wheel) • Choose ‘share’ • Where do you want to share it? If you want to share it with PHA NSW members click ‘On your own timeline’ and change to ‘in a group’ Yvonne Perkins

38. Explore History on Facebook • Join the PHA NSW Facebook group and make a post or comment on our Facebook page • Find historians that you know and send them a friend request • Find great history Facebook pages – share them on the PHA NSW Facebook page Yvonne Perkins

39. Group your FB friends via lists • Great way to separate your private family posts from your professional history posts and comments! • Do this by going to your Friends page and clicking on the ‘Friends’ button next to your FB friend’s name. Yvonne Perkins

40. Conclusion Yvonne Perkins

41. Over to you… • What have you found valuable in this session? • What would you like to learn more about? Please fill in the PHA NSW feedback sheets – your thoughts are needed to help us provide the best CPDs! Yvonne Perkins

42. Thankyou! • If you have any questions or news post them on the PHA NSW Facebook page, and • Keep sharing with us @pha_nsw on twitter Yvonne Perkins