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SMALL DONORS, ONLINE DONORS AND FIRST-TIMERS IN THE PRESIDENTIAL ELECTION OF 2004

SMALL DONORS, ONLINE DONORS AND FIRST-TIMERS IN THE PRESIDENTIAL ELECTION OF 2004. Phil Noble. “The Internet is some thing fundamentally different. It will change our world the same way as the invention of the printing press and the coming of the industrial age.” Bill Gates.

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SMALL DONORS, ONLINE DONORS AND FIRST-TIMERS IN THE PRESIDENTIAL ELECTION OF 2004

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  1. SMALL DONORS, ONLINE DONORS AND FIRST-TIMERSIN THE PRESIDENTIAL ELECTION OF 2004 Phil Noble

  2. “The Internet is some thing fundamentally different. It will change our world the same way as the invention of the printing press and the coming of the industrial age.” Bill Gates The BIG Change

  3. The Revolution is Here !

  4. Internet Revolution...Day 2, 10:00 am

  5. Big Events 1994 - 2000 • First political website – 1994 • Presidential Campaigns Online – 1996 • UK Labour ‘message driven’ site - 1997 • Gov. Jesse Ventura won via Internet -1998 • Sweden SAP – 40% voters, 20 minutes on site • McCain online, $6 mil, 140k vol. – Feb 2000 • Online voting - Arizona Primary – April 2000 • Florida news – CNN +397%, FOX +181%

  6. Big Events2001- 05 • Peer 2 Peer - MoveOn.org, MeetUp, et al • South Korean Presidential Election • Internet Growth In China • War in Iraq, Rise of the 2nd Superpower • Howard Dean and the Net • Net only content creation - Jib Jab, et al • $82 million online $ sustains Kerry • Blogs and ‘demise’ of Big 3 agenda setting • Tsunami relief

  7. First Online Fundraising Tool

  8. 67 % went on to read about a candidate or advocacy group's issue platform 43 % registered to receive e-mail notices 40 % viewed a video ad 34 % made a donation online 19 % signed up to volunteer Online Voter Behavior Source: Ads2Voter Survey 37% of likely voters clicked on a political ad

  9. College Students 48 % consider themselves politically active, here’s how they’re getting involved: • 36% signed an online petition • 30% written email advocating a position • 18% contributed to a political blog Source: Harvard IOP Study

  10. ‘Disintermediation’of Politics • The Media • Political Parties • Traditional Special Interest Organizations - PACs, Unions,Trade Associations, etc. • Some Fundraising Structures • New actors – MoveOn, MeetUp, etc. • Politicians become ‘channels’

  11. “Anybody” can be elected President

  12. Welcome to the Revolution !!

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