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Ads Targeting Children. By Mandy Leach. Preview . Companies targeting children Companies starting to expose kids to ads on alcohol and tobacco at an early age Several marketing techniques used towards children. Intro .
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Ads Targeting Children By Mandy Leach
Preview • Companies targeting children • Companies starting to expose kids to ads on alcohol and tobacco at an early age • Several marketing techniques used towards children
Intro • Children tend to be easily persuaded and influenced; this is why companies target the youth, start exposing kids to ads on alcohol and tobacco at an early age, and use marketing techniques towards children.
Companies Target the Youth • Most young people view over 40,000 ads per day, just on the television alone. • This is bad, because it is leading to obesity, poor nutrition, and cigarette and alcohol use. • Between the television, the internet, billboards, and magazines, a child views over 3000 ads in just a single day.
Children: Easy Targets • Children are important to marketers, because they have their own purchasing power by influencing their parents’ buying decisions. • Research proves that kids under age of 8 are psychologically defenseless against advertising. • Some other countries have bans on ads directed towards kids.
Companies Exposing and Targeting Tobacco Ads Towards Kids • New and outrageous tactics used to appeal to children. • One tactic is candy-flavored cigarettes. • Flavors introduced include “Twista Lime,” “Winter MochaMint,” “Caribbean Chill,” and many others
Companies Exposing and Targeting Alcohol Ads Towards Kids • Young people see about 45% more beer ads and 27% more hard alcohol ads in teen magazines than adults do in their magazines. • On the internet, there are over 100 commercials web sites that promote products of alcohol.
Super Bowl Commercial • http://www.youtube.com/watch?v=D8Oy96jzSns&feature=related • Annually, most young people see 2000 beer/wine commercials and they are usually on sporting channels.
Increase in Ads for Kids • The industry has gone from spending around $100 million in 1990 to over $2 billion in 2000. • With smaller family sizes and dual income today, parents are more likely to buy more for their kids • Some parents feel bad for being so busy and tend to buy their children a toy to make up for it.
Strategies Marketers Use Towards Kids • Pester power • Brand name preference • Buzz or street marketing
Conclusion • Companies tend to target children, start exposing kids to alcohol and tobacco ads at an early age, and use marketing techniques towards kids. • The internet, magazines, and the television are full of ads targeting the youth. • Children are much easier to persuade than adults, so more time and money has been spent on ads for the younger crowd.