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TARGETING

TARGETING . Enrollment Success Fall 2012 TWU Success = Student Success. Prepared By: Gary T. Ray, Enrollment Services. The Uncertainty of the Higher Education Landscape. Reductions in Need Based Aid – Federal Pell Grants. Affordability #1 Choice Factor for Past 2 Years.

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TARGETING

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  1. TARGETING Enrollment Success Fall 2012 TWU Success = Student Success Prepared By: Gary T. Ray, Enrollment Services

  2. The Uncertainty of the Higher Education Landscape Reductions in Need Based Aid – Federal Pell Grants Affordability #1 Choice Factor for Past 2 Years Increased Competition State Budget Cuts & Changes Will Put More Pressure on Needy Students Texas College Board Scores Declined 35 points in Past 5 Years Federal Degree Attainment Goal – 60% by 2020 – US ranked 16th Texas Closing the Gap Initiative – TWU’s Growth potential is 15,998 by 2015. (.89% or 14,217) Current 2015 Target – will be revised soon Barriers to Enrollment Success

  3. “The Magnetic Attraction of North Texas” • North Texas – 12 counties – 6.5 million people • 4th Largest metro population • 6th Fastest growing region in the country • Fall 2011 - 10,114 TWU students were from this region • North Texas attracts 1 million new people every 8 years. • From 2004 to 2008 – Texas added more people in net migration than any other state • 8 of top 15 fastest growing cities are in Texas • North Texas Commission Magazine Report

  4. Texas is 45th out of 50 states in educational attainment 70% are enrolled in community colleges (50 districts) 90% are Texas students in higher education are undergraduates The best community college transfer rate in North Texas is 38.9%

  5. Who We Served in Fall 2011 Undergraduate Graduate Average Age 35 88% Females 12% Males 39% of Total Enrollment are Graduates 28% Credit hours Masters & Doctorates 34% Full-Time Enrolled 51.4% Degrees in 2010-11 Masters & Doctoral 53.9% White 20.6% African American 11.8% Hispanic 8.2% Asian Pacific / Alaskan Native 3.5% International • Average Age 26 • 90.5% Females • 9.4% Males • 61% of Total Enrollment are Undergraduates • 72% Credit hours • 66% Full-time Enrolled • 48.5% Degrees in 2010-11 • 38% First Generation Students • 52% on Federal Pell Grants • 47.4% White • 20.8% African American • 21.2% Hispanic • 7.7% Asian Pacific/ Alaskan Native • 0.5% International

  6. In next 5 years How Will We define success?

  7. Breakdown of New Students TWU Freshman Admissions Standards SAT 1000 High School GPA 2.0 Rank Top 50% In 2011, Freshmen = 7% of total enrollment Fall 2011 Group SAT Mean Scores

  8. Success Based Admissions Decisions 1. Admissions Committee 2. College Board Validity Study in 2010 3. Developed New System to Review Students Not Meeting All Standards 4. Completed 2nd College Board Validity Study in 2011 5. Performance Accountability 6. Future Improvement Focus First -year freshmen retention rate has dropped from 75% to 67% in last three years. 88% of 2012 provisional students have a high school GPA of 2.7 that predicts an 85% chance of academic success. College Board Validity Study.

  9. Breakdown of 2012 New Students Freshman to date 2012 – 1,162 (14% increase) 2011 – 1,019 (Actual 1,043) Transfers to date 2012 – 1,434 (8% increase) 2011 – 1,325 ( Actual 1,376) Graduates to Date 2012 – 1,287 - 18% increase to date 2011 – 1,093 ( Actual 1,396) Total Preregistered to date 2012 - 14,718 (2% increase to date) 2011 – 14,417 ( Actual 14,717)

  10. Evidence of A Strong Fall Enrollment • Honors Program • 71 students – 30% increase in last two years • Virtually all ranked in top 10% • Average SAT 1309 • Orientation • Freshman Class Orientation Numbers are up by 10% • New Transfer Orientation Numbers are Up By 35% • Graduate Orientation is August 21 • Housing Requests • Housing Applications are up by 259 students above last year’s opening date

  11. Three Indicators of Freshman Class Quality • Top 10% - increased 25% • Top 25% - Increased 19% • Valedictorians up 55% • Salutatorians up 30% • 2012 Freshman Class – 3.27 • 2011 Freshmen Class - 3.25

  12. Projected New Students

  13. Projected Returning Students

  14. Fall Enrollment Prediction – 15,226 (+3.4%) 14,717 in 2011

  15. Report References TWU Fact Book - http://www.twu.edu/downloads/ir/EnrlPub.pdf THECB Closing the Gap Initiative - http://www.thecb.state.tx.us/index.cfm?objectid=B84B3860-E2D2-2C5E-8C25067CBE2D4D77 North Texas Commission “NTX” July 2012 Issue - http://www.joomag.com/magazine/ntx-magazine-jul-2012/0173316001341247080 “Why Did They Enroll? 2012 National Research Report by Noel-Levitz” https://www.noellevitz.com/upload/Papers_and_Research/2012/2012_Factors_to_Enroll.pdf State of Student Aid and Higher Education in Texas - http://www.tgslc.org/pdf/sosa.pdf How America Pays for College 2012 - https://www1.salliemae.com/NR/rdonlyres/75C6F178-9B25-48F5-8982-41F9B3F35BF6/0/HowAmericaPays2012.pdf College Readiness Benchmarks - http://media.collegeboard.com/pdf/cbs_2011_nat_release_091411.pdf

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