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Enterprise Square

Enterprise Square. A Space Analysis COMM 597: Fall 2011 Submitted By: Dianne Eliuk & Peter Crnogorac. Enterprise Square is located in the heart of downtown Edmonton, Alberta, Canada.

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Enterprise Square

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  1. Enterprise Square A Space Analysis COMM 597: Fall 2011 Submitted By: Dianne Eliuk & Peter Crnogorac

  2. Enterprise Square is located in the heart of downtown Edmonton, Alberta, Canada Image Retrieved from: http://www.edmonton.ca/city_government/planning_development/enterprise-square.aspx

  3. Ionic external signage embodies Enterprise Square as the historic site of the Hudson’s Bay Company – symbolic of a culture of creativity and entrepreneurial activity Image taken by Dianne Eliuk & Peter Crnogorac: October 12th, 2011

  4. Historical Overview of Space:“About the Building”Retrieved from: http://www.enterprisesquare.ualberta.ca/building.cfm • “When the Hudson’s Bay Building opened to the public in 1939, it was the biggest retail space Edmonton had seen. More than 20,000 people passed through the glass doors of the building within two hours—nearly one-fifth of Edmonton’s total population at the time” • “In 1967, the city assessed the Bay Building as its most valuable piece of property at $3,226,820. Through the years, it would undergo further renovations and additions. By 1989, the city designated the site a municipal historic resource” • “Unfortunately, a waning economy and high overhead costs forced the Hudson’s Bay Company to close the doors of its landmark store in the early 1990s which was symbolic of other dwindling retail activity in the city’s downtown core. Most of the space sat empty for more than a decade”

  5. Space Redesign ConsiderationsRetrieved from: http://www.enterprisesquare.ualberta.ca/building.cfm • “When the university was first considering the purchase of the Bay Building in 2005, it investigated alternatives such as constructing a new building on a greenfield site. However, the purchase and renovation of the Bay Building offered many advantages. Because of its downtown location, LRT linkage, large floor plate and high ceilings, the Bay Building was very suitable for the university’s space needs and could be converted for considerably less and take half the time to complete than building new” • “The two-year overhaul was ambitious, including the addition of a 4th floor, which increased the building's total gross area to 461,000 square feet, and the creation of a bright open space enhanced by the atrium and a 5th floor clerestory”

  6. The NameRetrieved from: http://www.uofaweb.ualberta.ca/enterprisesquare//pdfs/ AbouttheBuildingFactsandStats15Jan2008.pdf • “The building was renamed "Enterprise Square" in October 2006 to recognize its history as a centre of commerce and its future as the home of creative and entrepreneurial activity. The name reflects the enterprising spirit of Edmonton and of the U of A’s students and tenants” • “ "Square" refers to the shape of the building and the open atrium that will become a form of town square – a gathering and meeting place for those who work, study and visit”

  7. Vision of The University of Alberta in the Redesign of SpaceRetrieved from: http://www.enterprisesquare.ualberta.ca/index.cfm • “Enterprise Square is a vibrant hub in downtown Edmonton that fosters research, learning and partnership. The University of Alberta strives to develop a centre that advances innovation and provides collaborative opportunities for community and economic development. Such a centre strengthens the university's ties with the downtown business, arts and cultural community while contributing to downtown revitalization.  Enterprise Square plays a key role in the university's mission of teaching and learning, of research and creativity, of community involvement and partnerships—all while protecting the historic nature of the former Bay Building”

  8. University Vision:Statement of University of Alberta PresidentRetrieved from: http://www.enterprisesquare.ualberta.ca/index.cfm "The modern university has a leading role to play in the daily life of its communities. The great universities of the future will have even stronger connections with their communities as they foster diversity, creativity and economic growth. Our presence downtown will help us meet our obligations. The link to the history of the city and province, too, in the shape of the historic building, is a strong symbol of the University’s contribution to the growth of Alberta"                 - President Indira V. Samarasekera

  9. Edmonton Journal article:Sunday, January 13, 2008:Opinion Byline: Sheila Prattretrieved from: http://www.uofaweb.ualberta.ca/enterprisesquare/pdfs/U%20of%20A%20could%20do%20more%20to%20shed%20its%20ivory%20tower%20image_Edmonton%20Journal_Jan%2013.pdf • Tory, the University of Alberta's first president, had a very forward-looking vision: "The modern state university is specifically a people's institution," he said at his first convocation speech in October 1908. "... Such institutions must be conducted in such a way as to relate them as closely as possible to the life of the people. The people demand that knowledge shall not alone be the concern of scholars. The uplifting of the whole people shall be its final goal” • President Indira Samarasekera took steps to move Henry Marshall Tory’s vision forward when she approved the U of A's new downtown centre,a move resisted by campus administration for years… "It represents an historic milestone," Samarasekera said in an interview. "We've bridged the gap between town and gown.” … Enterprise Square is a "meeting place," she says. "The old notion of an ivory tower is giving way to a town hall with the city"

  10. Financial Considerations in Space Redesign:A collaboration of GovernmentRetrieved from: http://www.enterprisesquare.ualberta.ca/building.cfm • “The university received financial support from all levels of government to purchase the Bay Building because the conceived transformation gave a rare opportunity to create a downtown hub where the university could strengthen its linkages with the downtown business, arts and cultural community and meet the space shortage on campus. Such a University of Alberta presence also would accelerate technology transfer and commercialization and help revitalize the downtown core” • “With an estimated total price tag of $86.5 million, Enterprise Square has truly been a partnership, with financial contributions coming from the Government of Canada ($15 million),Government of Alberta ($15 million), and City of Edmonton ($7.5 million)” • Statements from financial supporters: The Honourable Rona Ambrose: Government of Canada http://www.wd.gc.ca/eng/82_10026.asp The Honourable David Hancock: Government of Alberta http://www.youtube.com/watch?v=1HHJJ9DZmgI

  11. Three Points of Analysis for Enterprise Square:How do the following elements reflect the vision of the University of Alberta in the space redesign? • Public space: atriumand gallery areacreate the building’s primary public space (U of A design goal: open atrium creates a form of public town square functional space) • Building tenants: University departments; other (U of A tenant occupancy vision: The University of Alberta strives to develop a centre that advances innovation and provides collaborative opportunities for community and economic development) • Bridging access to the university for the community is solidified via a public transit system & pedway system (U of A utilizes community infrastructure to connect with the downtown business, arts and cultural community to provide collaborative opportunities, in turn contributing to downtown revitalization )

  12. Public Space: Atrium of Enterprise Square Image retrieved from: http://www.uofainsideout.ca/news/photos-of-enterprise-square/

  13. Public Space: Gallery Area of Enterprise Square Image retrieved from: http://www.uofainsideout.ca/news/photos-of-enterprise-square/

  14. Public Space Analysis • Main floor atrium & gallery space provides the building with a functional indoor “town square” artifact space which connects the tenants of the building to the surrounding community. Public access to this space – atrium is open 6 a.m.- 11 p.m., Monday-Friday; 7 a.m. - 9 p.m., Saturday-Sunday.  • Floor plan of main level space (see About the Building – Floorplanslink: http://www.enterprisesquare.ualberta.ca/building.cfm • “A four storey atrium was cut out from the existing floor and is capped with a clerestorey bringing light deep into the building; the atrium organizes programmatic spaces and is an urban jewel for the University of Alberta and city” retrieved from: http://www.edmonton.ca/city_government/planning_development/enterprise-square.aspx

  15. Building Tenantshttp://www.uofaweb.ualberta.ca/enterprisesquare//pdfs/AbouttheBuildingFactsandStats15Jan2008.pdf • U of A Faculty of Extension http://www.extension.ualberta.ca/ • U of A School of Business http://www.business.ualberta.ca/ • TEC Centre http://www.tecedmonton.com/ • U of A Alumni Affairs http://www.alumni.ualberta.ca/ • U of A Bookstore http://www.bookstore.ualberta.ca/ • U of A Faculty of Arts – The Design Gallery http://www.foa.ualberta.ca/ • U of A International http://www.international.ualberta.ca/ • U of A Advancement Services http://www.advancement.ualberta.ca/ • U of A Development Office • U of A Administrative Information Systems • Fantasia Gelateria e Caffehttp://www.fantasiacaffe.com/ • Citytv, Bounce Radio http://www.citytv.com/edmonton

  16. Image retrieved from: http://www.flickr.com/photos/badcomputer/3936068668/ The Faculty of Extension has the largest presence in Enterprise Square and serves more than 7,000 students per semester http://www.uofaweb.ualberta.ca/enterprisesquare//pdfs/AbouttheBuildingFactsandStats15Jan2008.pdf

  17. Building Tenant Analysis Of particular interest in bridging the connection between the University, business communities, and those living & working in the downtown core and beyond the main campus are the inclusion of the following tenants: • University of Alberta - Faculty of Extension http://www.extension.ualberta.ca/ • TEC Edmonton (a joint venture with the City of Edmonton) http://www.ualbertacentennial.ca/organization/affiliated/teced.html • University of Alberta School of Business – Executive Education and Lifelong Learning, and Alberta Business Family Institute http://www.business.ualberta.ca/ The presence of these tenants represent & crystallize the innovative vision/design approach that brings and bridges post-secondary education, research, and technology based business into the downtown commercial core of Edmonton from physical areas outside of the city’s core.

  18. Connecting the Community to the University:Transportation and PedwaysRetrieved from: http://www.enterprisesquare.ualberta.ca/parkingandtransit.cfm • Transportation
Enterprise Square is located in the heart of downtown at Jasper and 102nd avenues with some of the best public transit service in the city. The building is located above the Edmonton Transit System's LRT station--currently Bay Station--with access from inside Enterprise Square.  During peak hours, ETS buses stop every three minutes at the building, whisking riders to every corner of the city.

Pedways
Enterprise Square also is connected to the downtown pedway system allowing tenants and visitors to reach all corners of the downtown core without setting foot outside during inclement weather.

  19. Transportation and Pedway Analysis • Public transit includes bus and light rail modes of transport, linking all areas of Edmonton and its surrounding communities to the core of the city where Enterprise Square is situated. Ease of transport in accessing the building artifact removes the constraints of external location and contributes to downtown revitalization. • Two pedway systems link Enterprise Square to the community. A second floor pedway links the building to the retail commercial sector of the downtown core. The lower level links the building to LRT system. • Map of transportation and pedwayillustrating accesses to Enterprise Square from all areas of the city. http://www.uofaweb.ualberta.ca/enterprisesquare/pdfs/E2-Parking4%20v.2.pdf

  20. Concluding Thoughts • Enterprise Square does represent an innovative vision & approach to bridging the gap between post-secondary learning, research, and technology transfer with the community at large via the inclusion of a dedicated space in Edmonton’s downtown core. • The building artifact has been redesigned to connect higher learning, business, and arts & culture to the community through a physical presence that is accessible to the flow of public transportation & pedway systems. • In addition, the “town square” design of the atrium and gallery space on the main level solidifies the gesture that the university is part and parcel of the community. • This physical space crystallizes the ideological vision of moving components of the University of Alberta into the core of the community – downtown Edmonton. The 1st president of the University of Alberta, Henry Marshall Tory’s vision of 1908 has now come to fruition.

  21. Beyond the Scope of this Space Analysis Given the following statements relating to Enterprise Square VISION: a downtown hub where form and function celebrate research, learning, and partnership MISSION: a sustainable centre which advances innovation and provides collaborative opportunities for community and economic development Retrieved from: http://www.uofaweb.ualberta.ca/crsc/pdf/Esquarefactsheet.pdf • A survey/questionnaire if administered to: building tenants; the downtown business community; the university community at large; and financial contributors - could provide insight as to whether Enterprise Square has realized its design objectives in the creation of this space in the psyche of its stakeholders.

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