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Red Tag News Publications Association

Red Tag News Publications Association. What is Red Tag?. A not-for-profit association Sole purpose: improving the delivery of time-value publications 35 years old Full Members are the publishers of time-value publications

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Red Tag News Publications Association

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  1. Red Tag News Publications Association

  2. What is Red Tag? • A not-for-profit association • Sole purpose: improving the delivery of time-value publications • 35 years old • Full Members are the publishers of time-value publications • Associate Membership open to other publishers, printers, alternate delivery companies and others interested in the delivery of publications

  3. What does Red Tag do? • Forum for interchange of ideas • Roundtables and meetings at NPF • Monthly newsletter • Flash email reports • Consultation/problem solving • Testified at rate cases • Representation at MTAC • Delivery Monitoring

  4. Who are the publication members? • In 1971 • started by three publishers who were concerned with the deterioration of delivery of their weekly publications. • In 2006 • 64 publications • 20 million readers served • 830 million pieces of periodicals class mail • Renewal forms and invoices account for another 100+ million pieces of first class and standard mail each year

  5. Broad Representation • Circulations from over 3 million to under 5,000 • Dailies, weeklies, bi-weeklies, monthlies • Consumer and business-to-business • Paid and controlled • Delivery to home and business addresses

  6. Delivery Monitoring • 1974 • 50 monitors • reported by postcard • monthly reports, 30-60 days later • 2006 • over 1000 monitors • web based monitoring • real-time reports • Alternative delivery monitoring • International monitoring

  7. Delivery Monitoring • Raw data • By monitor • By cover date • Analyzed against USPS standards • By monitor • By entry point and area • By destination district • By printing plant

  8. Consolidated reports • Comingled data • All reporting publications • By frequency • Available to USPS or, in fact, anyone • % on time by entry point • % on time by destination zip and district • Delivery reports by entry point • Delivery reports by destination zip and district

  9. Sample Reportswww.redtag.org

  10. Public Areawww.redtag.org

  11. Temporary Password for Newsletter Username=rtnews Password=newyear www.redtag.org

  12. The future of Red Tag • Further sophistication of monitoring and reporting system • Adding additional monitors to cover all 3 digit zips • Further development of international monitoring • Continue to raise the profile and visibility of time-valued publications

  13. We’re optimistic about the magazine business • Printed magazines will be around for a long time to come • We’re all aware of the competition from the internet and other electronic media • Need to optimize mail delivery in order to compete • Crucial to both USPS and to our member publications

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