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This article discusses the concepts of management and strategic planning, including its definition, purpose, and deliverables. It explores the roles and responsibilities of different managers in various departments and provides insights into the process of creating a strategic plan.
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How ManagersThink About Management For My Friends in BSAD 101 By Thomas Hilton
Topics • What is Management? • Who Manages What? • Strategic Planning • Definition/Purpose • Context • Deliverables • Method
What is Management? Strategies, goals, tasks Teams, departments, divisions Policy development Policy Enforcement • Planning • Organizing • Directing • Controlling • To achieve agreed-upon goals • Is management the same as leadership?
Who Manages What? StrategicManagement Sales & Operations & Accounting Human Research & Marketing Manufacturing & Finance Resources Development Long-range Medium-range Short-range Tactical Management Technical Management
Definition: Strategic Planning Strategic Planning is a procedure for determining the • direction in which an organization needs to move to fulfill its mission • basic objectives of an organization and allocating resources to their accomplishment
Definition: Strategic Plan A strategic plan is a document that • results from strategic planning • contains the mission, direction, goals, etc. of the organization • acts as a road map for carrying out the strategy and achieving long-term goals
Deliverables/Results • Coordination of All Parts of the Organization • Sense of Direction, Ethos • Sense of Ownership, Membership, Motivation • Strategic Planning Document
Method • Core Values • Mission • Vision • Goals • Objectives • Tasks Identify , develop, document… • Strategic Planning Team • Stakeholders • Scope of Plan • Environmental Influences
Strategic Planning Team • Influential (or at least credible) • Representative (or consultative) • Few in number • Broad viewpoint
Stakeholders • Recipients of organization output • Providers of organization input • Members of the organization • Many in number (sample them) • Narrow viewpoint
Plan Boundary/Scope • Negotiable • Revisit as needed throughout planning process • Approximate the client’s scope of practice • Establish accountability
Trends in the Environment • Markets • Competitors • Regulations • Staffing • Capital • Technology
Core Values • Moral justification for organization’s existence • Permanent • Internalized organization-wide • Ideological
Mission • Main area(s) of organization accomplishment • Nearly permanent • Shared organization-wide • Conceptual
Vision • Chosen instantiation of the mission • Rarely changes • Accepted organization-wide • Broadly Contextual
Goals • Components of the vision • Change slowly as accomplished (or abandoned) • Accepted by appropriate divisions in the organization • Specifically Contextual
Objectives • Components of each goal • Change per planning cycle (five years?) • Accepted by appropriate departments within divisions of the organization • Measurable (often via surrogates)
Tasks • Components of each objective • Change relatively often (annually?) • Accepted by appropriate persons/work-groups with budget, deadline, and deliverables • Performable, directly measurable
Timing Considerations • Complete in Days or Weeks • Revise Annually (Quarterly?) • Most Revision in Tasks, Objectives, Goals