New Media & Journalism: Trends, Opportunities and Challenges

1. New Media & Journalism:Trends, Opportunities and Challenges Julie Gargotta

2. Increased Sharing Clashes with Traditional Journalism • Journalism’s “Identity Crisis” in information equation • New media: Creative ways for journalists to appeal to their audiences, as well as enhance the impact of their stories and reporting

3. “Outlets, journalists and news producers now need new fresh strategies for reaching individuals who lack a strong motivation or preference for public affairs content.” (Aufderheide, 2009)

4. New Media Shakes Things Up! • “One Word: Evolution” • Crossroads of new/old practices

5. New Media, New Challenges • Meeting Needs: 24/7 news cycle • Up-to-the-minute information • Pick your platform: mobile phones, podcasts, computers

6. Global Ripple Effect • New media’s integration: Not just an American notion • Nigerian Tide News Online • http://www.thetidenewsonline.com/?p=23797

7. “What’s Trending Now?” • Change of address: media makers make the move online • Video sections • Expanding coverage • Hyperlinks direct attention Ex: Harrisburg's Patriot News

8. Social Media: Utilizing & • Cultivating loyal audiences • Humanizing talent • Ex: AC360 Blog • Bob Kelly FB • Katie Couric Twitter

9. Users Become Participants • Users become more active, invested • Digital crowdsourcing • Civilian reporting • WGAL Ulocal: User photos, pics make it to air

10. Reaching Niche Audiences: Mobile Apps and Podcasting • Mobile Apps: Constant connection, dependency • Podcasting: Greater customization

11. It’s Worth a Try: Experimenting with New Media • Multimedia Reporters (aka “One Man Bands”) • Multimedia content: graphics and slideshows • Newspaper reporters turn on-camera talent

12. …but not all is successful • WKRG Tests out iPad2 for shooting package • Ready for TV? You Decide.

13. New Media in the Classroom • Enriching curriculum, preparing students • Engaging students with familiar technologies