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What does Costco do?. Provides and sells a wide array of quality products and services to its members at lowest price possible. Where are They Globally?. Puerto RicoUnited KingdomJapanSouth KoreaMexicoCanadaTaiwanUnited States. Market Factors. Costco looks at many variables
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1. By:
Leah Wakeman
Tiffany King
Carrie Dotson
2. What does Costco do? Provides and sells a wide array of quality products and services to its members at lowest price possible
3. Where are They Globally? Puerto Rico
United Kingdom
Japan
South Korea
Mexico
Canada
Taiwan
United States
4. Market Factors Costco looks at many variables…
Political
Economic Stability
Purchasing Power
Four elements
Right place
Right location
Right products
Right prices
5. Puerto Rico / Canada Puerto Rico
Part of U.S.
Puerto Rico and U.S. Regulations / laws
Culture Values
Personal space non-existent
Interrupting common Canada
Diverse ethnic culture
Diverse products
Bilingual packaging
6. United Kingdom / Japan United Kingdom
Considered takeover and discount threat
Rename of items
Value…
Team work
Punctuality Japan
Lack of acreage
Buildings with more than one floor
Long term negotiators
Value social activities
7. South Korea / Mexico South Korea
Lack of acreage
Product difference
Live fish Mexico
Value…
Family
Hierarchal structure
Heritage (architecture, etc)
8. Strengths / Weaknesses Strengths
Diverse products and services
Diverse target market
Marketing strategy Weaknesses
Concentration in California
Relaxed quality control
Weak compliance system
9. Opportunities / Threats Opportunities
Demand of private label
Online shopping
Expand market presence Threats
Increase in competitors
Low consumer confidence
Legal accusations
10. Human Resource Policies The theme found in each of Costco’s Code of Ethics
Obey the Law
Take Care of Our Members
Take Care of Our Employees
Respect Our Suppliers
Reward Our Shareholders
Take Care of Our Employees
Avg. Wage
14 benefit programs
Low Turnover
The Anti-Walmart
11. Cultural Integration & Market Adaptation Cuernavaca, Mexico
The City
Casino de la Selva
The Purchase
The Review
The Trees
The Murals
The Gelman Collection
What does this Story show?
12. Costco’s Growth Costco first opened it’s doors in Seattle, WA 1983!
544 Stores worldwide
143,000+ employees worldwide
13. Costco’s Global Strategies Advertisement
Low Overhead drives down costs
Relations with Suppliers
Relations with Consumers
“Treasure Hunt Atmosphere”
Quality
14. Organizational Design Costco’s Business Model:
15. Organizational Design Jim Murphy, the senior vice president of international operations, says that, “Exporting Costco’s philosophy of quality and value requires four elements: the right people, the right location and the right products at the right price.”