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Centennial Celebrations

Centennial Celebrations. 100 th Anniversary Commemoration Briefing FY07-08. Briefing Overview. Strategic Info (Goals and Purposing) Payoff of Baghdad Ceremony 100 th Anniversary Proclamations Stiver’s Print Commemoration Events on 23 April 08

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Centennial Celebrations

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  1. Centennial Celebrations 100th Anniversary CommemorationBriefing FY07-08

  2. Briefing Overview • Strategic Info (Goals and Purposing) • Payoff of Baghdad Ceremony • 100th Anniversary Proclamations • Stiver’s Print • Commemoration Events on 23 April 08 • Commemoration Events from April 08 to October 08 • First six months of year-long celebration

  3. Coordination, Support and Payoff • Events on 23 Apr being coordinated with CofS and G-5 as they work Army SLWC agenda. • All regional events are tied to GOSC business outreach and reinforce ties with employers • High pay off for the Reenlistment Ceremony from coverage of the event in the Pentagram and on DoD Website.

  4. Strategic Positioning • CAR’s Priorities for FY 08 • AR-RAP – Recruiting and Retention • Transformation • Family and Employer Support • I00th Anniversary

  5. 100th Anniversary Goals To communicate key themes and messages to the American public about the Army Reserve’s 100 years of service, through high-profile national and regional earned media To ensure that Army Reserve Soldiers, Veterans and their Families feel their service and sacrifices are being honored effectively and appropriately To support goals relating to enhancing the reputation of the Army Reserve, and recruitment and retention To ensure 100th communications are integrated with related ESGR activities and the Army Strong Campaign 6/6/2014 4

  6. To support the 100th Task Force national media relations activities and outreach, the following pages identify eight proposed media and community focused events. These national events will be geographically distributed among the major commands and will focus on the three themes / cornerstones of the US Army Reserve: Business, Community and Family. These events will make use of Army Reserve senior leaders and require coordination the Regional Readiness Commands, Ambassadors and GO’s with specialized experience. The events will drive key messages and provide opportunities for national media relations. Purpose of Proposed Events 6/6/2014 5

  7. Baghdad Re-Enlistment Payoff • DoD News • LTG Jack C. Stultz, Chief of Army Reserve, commented on the transformation of the Army Reserve over the past 100 years. “The Army Reserve was founded in 1908, but I can tell you that the Army Reserve of 2008 is vastly different than the Army Reserve of 1908,” Stultz said. “The Army Reserve today really is an operational force, an integrated part of the Army,” Stultz added. “And there’s no better way for us to kick off our 100th anniversary year and to symbolize what the Army Reserve today really is than to be able to conduct a re-enlistment ceremony here in Baghdad in the palace with 100 of our Army Reserve Soldiers.”

  8. 100th Anniversary Proclamations Ambassadors and PAOs are working with national, state and local elected officials to enact resolutions & proclamations – early returns include Kansas, Vermont, Minnesota and Puerto Rico 6/6/2014 7

  9. Stiver’s Print One form of celebration is the Stiver’s Print. • Goal: 200 orders with payments at $100 each • Current Status: Approximately 130 orders with payments have been received. • The sketch is scheduled to be available by March. It will be historic in its theme with Soldiers from the different eras over the last 100 years. Mailing Address for Checks (to ‘OCAR Organizational Funds’): Dept. of the Army Office of the Chief, Army Reserve ATTN: DAAR-ARC (SSG Garcia) 2400 Army Pentagon Washington, DC 20310-2400 8

  10. 100th Anniversary: 23 Apr 08 Commemorative Events • 1000 hours: • Re-enlistment Ceremony • 1400 hours: • VIP Ceremony at Arlington • 1900 - 2100 hours: • Gala 9

  11. Re-Enlistment Ceremony • Possible Site(s): White House or Capitol Lawn • Presidential Declaration is now being worked through Mr. Henry C. Lozano, Deputy Assistant to the President and Director USA Freedom Corps • VIP Guest List includes: • SecDef • SecArmy • Army (AC) Leaders • Air Force (AC) Leaders • Marines (AC) Leaders • Navy (AC) Leaders • National Guard (Army and Air) Leaders • Coast Guard Leaders • Employers and Industry Leaders (estimated 400 – 500 minimum) • Mounted Color Guard: • Army Reserve Color Guard (from the 88th RRC) Blue Devil Horse Platoon • British Territorial Army Color Guard (with one of the Princes of Wales – who serves as a Lieutenant in the "Blues and Royals" of the Household Cavalry Mounted Regiment) • Bands: from both the Army Reserve and the British Territorial Army

  12. Wreath Laying, Tree Planting and Plaque Presentation • 1400 hours: VIP Ceremony at Arlington • Wreath Laying Ceremony, Tree Planting and Plaque Presentation • Speaker: Senator Daniel Inouye (invitation to be extended with approval from the CAR) • Attendees: Special VIP’s from DoD and DA; VIP's from Congress and the VA; Wounded Veterans; Chambers of Commerce from Washington, DC (maximum number of 75 individuals invited) • Video taken of the event will be shown that evening at the Gala

  13. Gala Legal Support • Official Command-Sponsored Event: Initiation and Declaration of the SecArmy’s Community Covenant Initiative and the 100th Commemoration of the Army Reserve • We have received VERBAL agreement from OGC, Mr. Brent Green to proceed with paperwork modification • Coordination and support came from LTC John Gohl • Paperwork was re-submitted on Saturday, 26 Jan 07 • Support was needed and came from: • OCPA (Rebecca Wriggle) • Executive Communication (Kay Stephenson)

  14. Gala’s Two Purposes • Purpose One: • SecArmy will launch his Community Covenant Initiative Purpose Two: • Commemoration of the 100th Anniversary of the Army Reserve • SAMPLE • AMERICA’S ARMY:THE STRENGTH OF THE NATION • Army Community Commitment Covenant • We recognize the commitment and increasing sacrifices that our • Employers are making every day. • We recognize the strength of our Soldiers comes from the strength • of their Employers. • We are committed to providing Soldiers the support that they need • to work with Employers. • We are committed to providing our Employers with a supportive • environment where they can support Army Soldiers. • We are committed to building a strong working relationship with • Employers that enhances their strength and resilience. • We are committed to improving Employer readiness by: • --Standardizing Soldier mobilization. • --Increasing information availability about Soldier rights • --Increasing information availability about Employer rights. • --Listening to Employer concerns and responding within a timely basis.

  15. Gala • SecArmy has confirmed his attendance and willingness to be the Guest Speaker • SecArmy will sign his Community Outreach Declaration at the event (with 500 – 1,000 employers) • We are “on track” for working with AUSA (at the recommendation of Mr. Brent Green, OGC, Ethics and Fiscal) as a means through which donations can be given • Approval was made by LTG(R) Plewes last week to receive funds through AUSA and pay for enlisted Soldier meals • $6K has been offered by USAA by former CSM(R) Collin Younger for enlisted Soldier and family member meals • $24 additional will be raised to pay for 400 meals for lower-ranking Soldiers and family members • Country Western Singer/Army Reserve Soldier (who served in Desert Storm) has been asked to perform. His name is Craig Morgan.

  16. Gala Invitees • Congress • DoD Leadership and Soldiers (all branches of service) • Employers and Industry Leaders • Non-Profit Organizations • VFW • American Legion • Freedom Team Salute • ESGR • AER • ROA • AUSA (will assist in the coordination of donations because of their status as a 501C3)

  17. 100th Commemorative Event Overview

  18. Timeline of Events Date Event 18 Jan 08Iraq Re-Enlistment Ceremony 31 Jan 08 Business Expo Greater New York Chamber Madison Square Garden Mar 08 New York Stock Exchange: Ringing the Bell with the new MAC The above event was questioned by the CAR for its political ramifications. Recommend a different event take its place. This event to take the place of the above event is the 116th Hispanic Festival in New York on 7 June 08 15 Mar 08 Wichita Celebration 15 Mar 08 Camp Parks/Ft Hunter Liggett Celebration Mar 08 Nurses Conference May 08 Trucking Industry Outreach Event 26 May 08 National Memorial Day Parade and Concert on the Mall 7 Jun 08 New York City Hispanic Chamber of Commerce Festival 4 July 08 Boston Pops Concert and 4th of July Fireworks 19 July 08 Vancouver Re-Enlistment Ceremony with 100 Soldiers 24 July 08 Western Area Band Tattoo, Pioneer Day Parade, Salt Lake City, Utah Summer 08 Texas with the First Lady, Laura Bush (reading to AR children) August 08 Ft. McPherson Family Day Fall 08 Detroit Economic Club: Quarterly Meeting Fall 08 Los Angeles Police Department: Conference 20 Sep 08 Army Reserve Vessel Small’s Ship Open House at Mt. Vernon Legend Events in red conducted with internal assistance (8 each). Events in blue conducted with contractor assistance (8 each). 17

  19. Contractor Assisted Events 1. Iraq Re-Enlistment Ceremony: 18 Jan 08 2. New York Stock Exchange: Ringing the Bell with the new Military Affairs Committee (MAC) from Greater New York Chamber: March 08 3. Employers and Trucking Industry Leaders: May 08 4. Boston Pops, Boston, Massachusetts: 4 July 08 5. Western Area Band Tattoo and Pioneer Day Parade: Salt Lake City: 24 July 08 6. Texas with the First Lady, Laura Bush (reading to AR children): Summer 08 7. Detroit Economic Club: Quarterly Meeting: Fall 08 8. Los Angeles Police Department: Conference: Fall 08 18

  20. Additional Events 1. Business Expo Greater New York Chamber of Commerce: Madison Square Garden: 31 Jan 08 2. Wichita Celebration: 15 March 08 [Fun Run, Open House, Lunch, Dinner, Cake Cutting Ceremony and Sec Gates Invited] 3. Camp Parks/Ft Hunter Liggett Celebration: 15 March 08 [Fun Run, Open House, Lunch, Dinner, Cake Cutting Ceremony] 4. Nurses Conference: March 08 5. National Memorial Day Parade and Concerton the Mall: 26 May 08 6. Vancouver Re-Enlistment Ceremony: 19 July 08 [Welcome Home Warrior Celebration with 100 Soldiers; Fun Run, Open House] 7. Ft. McPherson Family Day: Aug 08 8. Army Reserve Vessel Small’s Ship Open House at Mt. Vernon: 20 Sep 08 19

  21. Events by Location 6 6 3 4 2 1 1 8 5 3 4 4 2 Contractor Assisted Events Additional Events 5 7 7 5 Contractor Assisted Events 1 NYSE 2 Trucking Industry Event 3 Boston Pops Concert 4 Tattoo and Pioneer Days 5 Laura Bush Reading to AR Children 6 Detroit Economic Club 7 LAPD 8 (Baghdad Re-Enlistment Ceremony not shown) Additional Events 1 Business Expo 2 Wichita Celebration 3 CFTC at Camp Parks 4 Nurses Conference 5 Nat’l Memorial Day Parade and Concert 6 Vancouver Re-Enlistment Ceremony 7 Fort McPherson Family Day 8 Army Vessel Small’s Ship 6/6/2014 20

  22. Event Descriptions Identified Chronologically

  23. Iraq Re-Enlistment Ceremony • Event Completed Successfully on 18 Jan 08 • CAR spoke with excellent reception by the Soldiers • GEN Petraeus Re-Enlisted Soldiers • 100 Soldiers Re-Enlisted • Information Sent Electronically to the Field by ARC and DCAR • Ben Stein’s Video received highly positive response from SecArmy’s Office 22

  24. Proposed Event Business EXPO Event Details: MG Terpeluk, COL Connell and New York Greater Chamber of Commerce Military Affairs Committee (MAC) attend the Business EXPO; MG Terpeluk to give speech Sponsor: 77th RRC / New York, NY (Chet Marcus) Date: 31 Jan 08 Command Grp Rep: Local USAR Ambassadors Event Payoff: National business media coverage; Opportunity to reinforce our relationship with the newly-formed MAC in NYC Project Manager (PM): COL Connell and SSG Melissa Garcia 23

  25. Proposed Event New York Stock Exchange • Event Details: CAR and Army Reserve Employer CEO ring NYSE bell; CAR and CEO conduct media interviews on Army Reserve employment “report card” of Dow Industrials; Business Theme; LTC Frank Mizurelli to do the bookings • Sponsor: 77th RRC / New York, NY (Chet Marcus) • Proposed Date: March • Proposed OCAR/USARC Participants: CAR, MG Cooke, MG Terpeluk • Command Grp Rep: Local USAR Ambassadors • Event Payoff: National business media coverage; Opportunity to highlight Five Star Employers and Partnership for a Shared Workforce • Project Manager (PM): SSG Melissa Garcia 24

  26. Proposed Event New York City Hispanic Chamber of Commerce Festival • Event Details: CAR and New York City Hispanic Chamber of Commerce 116th Festival CAR to hold media interviews on Army Reserve involvement with the Hispanic population • Sponsor: 77th RRC / New York, NY (Chet Marcus) • Proposed Date: 7 Jun 08 (Saturday) • Proposed OCAR/USARC Participants: CAR, MG Cooke, MG Terpeluk • Command Grp Rep: Local USAR Ambassadors • Event Payoff: National Hispanic media coverage; Opportunity to build stronger relationship with Hispanic population (1M attending festival) • Project Manager (PM): SSG Melissa Garcia

  27. Wichita Celebration Event Details: Fun Run, Open House, Lunch, Dinner, Cake Cutting Ceremony with Invitation to Secretary Gates to attend Sponsor: 88th RRC / MG Broadway Date: 15 March 08 Proposed OCAR/USARC Participants: CAR (providing Sec Gates attends) and MG Broadway, MG Bell Command Grp Rep: Local USAR Ambassadors Event Payoff: Opportunity to reinforce our relationship with Sec Gates and also to reinforce Soldier morale and opportunities with local employers (following the Employer Outreach Conference held in Oct 07) Project Manager (PM): SSG Melissa Garcia Proposed Event 26

  28. Camp Parks/Ft. Hunter Ligget Celebration Event Details: Fun Run, Open House, Lunch, Dinner, Cake Cutting Ceremony Sponsor: Camp Parks/Ft. Hunter Ligget Date: 15 March 08 Proposed OCAR/USARC Participants: BG Macdonald Command Grp Rep: Local USAR Ambassadors Event Payoff: Opportunity to reinforce our relationship with Soldiers and sustain/improve morale by celebrating the 100th Anniversary Project Manager (PM): MAJ Holliday Proposed Event 27

  29. Proposed Event Nurses Conference • Event Details: AR Senior Leader speech to the Virginia Nurses Association Meeting during Nurses Week highlighting INOVA pilot project; Regional media interviews with AR Senior Leader and INOVA nursing representative; Business Theme • Sponsor: 99th RRC / Richmond, VA • Proposed Date: May • Proposed OCAR/USARC Participants: MG Kasulke, BG Chang, BG Wilmoth • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National business and health media coverage; Positive attention for pilot Partnership for a Shared Workforce initiative; opportunity to highlight nursing shortage • Project Manager (PM): MAJ Hunter Holliday 28

  30. Proposed Event Trucking Industry Outreach Event • Event Details: AR Senior Leader speech at ATA (American Trucking Association) Conference; Media interviews with AR Senior Leaders and Business Themes • Sponsor: Employer Outreach General Officer Steering Committee • Proposed Date: May 08 • Proposed OCAR/USARC Participants: MG Eder and MG Cooke • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National and regional media coverage; Kick off of the Pilot (proposed by the CAR) with trucking; Opportunity to promote Partnership for a Shared Workforce; Potential to reach new Army Reserve recruits • Project Manager (PM): MAJ Hunter Holliday 29

  31. Proposed Event National Memorial Day Parade and Concert on the Mall • Event Details: Annual parade down Constitutional Ave and concert on the West Lawn of the US Capitol. CAR is the Grand Marshall of the parade. One of the themes of the 2008 Concert will be the 100th Anniversary. Media interviews with AR Senior Leader and local Soldiers; • Sponsor: 99th RRC / Washington, DC • Proposed Date: 26 May 2008 • Proposed OCAR/USARC Participants: CAR, MG Eder, MG Bell, BG Kraus, CW5 Thompson and CSM Caffie • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National and regional media coverage; Recognition of AR Senior Leader and local Soldiers • Project Manager (PM): MAJ Hunter Holliday and ALL 30

  32. Proposed Event Boston Pops Concert 4th of July Fireworks • Event Details: Army Field Band to play “Happy Birthday” to Army Reserve; Media interviews with AR Senior Leader and local Soldiers; Family Theme; Request to have 100th Anniversary Logo in Fireworks • Sponsor: 94th RRC / Boston, MA • Date: 4 July 08 • Proposed OCAR/USARC Participants: BG Walter Chahanobich, BG Waff, and MG Eder • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National and regional media coverage; Positive attention for Army Reserve during nationally televised concert • Project Manager (PM): SSG Melissa Garcia 31

  33. Proposed Event Vancouver Re-Enlistment Ceremony • Event Details: Approximately 100 Soldiers to the Welcome Home Warrior Event WWI/II and other re-enactors (Soldiers depicting Soldiers from earlier eras) at the park. Vehicles and Aircraft on display; Combat Support Hospital setup; Concert and recruiter climbing wall • Sponsor: 104th; Vancouver Barracks • Proposed Date: 19 July 08 • Proposed OCAR/USARC Participants: BG Regua • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National and regional media coverage; Recognition of AR Senior Leader and local Soldiers • Project Manager (PM): MAJ Holliday/SSG Garcia 32

  34. Proposed Event Western Area Band Tattoo, Pioneer Day Parade, Salt Lake City, Utah • Event Details: Western Area Army Band Tattoo and Pioneer Day Parade in Salt Lake City, Utah; Army bands from the western states will play for a Twilight Tattoo; Fireworks display; Media interviews with AR Senior Leaders and local Soldiers • Proposed Date: 24 July 08 • Sponsor: 96th RRC / Salt Lake City, UT • Proposed OCAR/USARC Participants: CAR, MG Eder, MG Bell • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National and regional media coverage; Recognition of local Reserve Soldiers • Project Manager (PM): COL Adele Connell 33

  35. Proposed Event Texas with the First Lady, Laura Bush Event • Event Details: Mrs. Bush, joined by Mrs. Stultz and Mrs. Caffie, reads to children whose parents are deployed; Mrs. Bush speech to Army Reserve Families, Family Theme • Sponsor: 90th RRC / Texas • Proposed Date: TBD by First Lady’s office • Proposed OCAR/USARC Participants: Mrs. Stultz, Mrs. Caffie • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National media coverage; Recognition of Army Reserve Families; Opportunity to highlight Mrs. Bush’s father’s service • Project Manager (PM): COL Adele Connell 34

  36. Proposed Event Ft. McPherson Family Day • Event Details: Ft. McPherson holds an open-post day and invites family members to visit the post and participate in family-day activities. Works with local VFW and American Legion to honor veterans. • Sponsor: USARC HQ, Ft. McPherson, Atlanta, Georgia • Proposed Date: August 08 • Proposed OCAR/USARC Participants: MG Bell, BG Macdonald • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National and regional media coverage; Positive attention for Army Reserve • Project Manager (PM): LTC Parker and SSG Garcia 35

  37. Proposed Event Detroit Economic Club • Event Details: CAR speech at DEC meeting on the Partnership for a Shared Workforce; DEC meeting attendees include business leaders and media; Business Theme • Sponsor: 88th RRC / Detroit, MI • Proposed Date: TBD by Economic Club Schedule • Proposed OCAR/USARC Participants: CAR, BG Jon Miller • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National business media coverage; Opportunity to focus on Partnership for a Shared Workforce; Potential new Army Reserve partnerships with business attendees • Project Manager (PM): SSG Melissa Garcia 36

  38. Proposed Event Los Angeles Police Department (Law Enforcement) Conference • Event Details: AR Senior Leader speech at LAPD HQ recognizing them as a past ESGR award winner and current supporter; Media interviews with AR Senior Leader and LA Police Chief about role of police in Army Reserve and community; Business and Community Theme; Invitation to FBI, CIA, Border Patrol, Tobacco and Fire Arms Officials to attend • Sponsor: 63rd RRC / Los Angeles, CA • Proposed Date: TBD (Summer, 2008) • Proposed AR Participants: MG Bell, MG McQueen, MG Mock • Proposed OCAR/USARC Participants: Local USAR GO/CSM Leadership and local USAR Ambassadors • Event Payoff: National and regional media coverage; Positive attention for Partnership for a Shared Workforce and communities; Recognition of supportive employer • Project Manager (PM): MAJ Hunter Holliday 37

  39. Proposed Event Army Reserve Vessel Small’s Ship Open House at Mt. Vernon • Event Details: Wreath Laying and Musical presentation at the Slave Memorial in Mount; AR Logistics Support Vessel-8 will be docked in the harbor and will host an open house; Media interviews with AR Senior Leader and local Soldiers; Family Theme • Sponsor: 99th RRC / Alexandria, VA • Proposed Date: 20 September • Proposed OCAR/USARC Participants: CAR, BG William Frank, Jr. and local IMA GO’s; Vice Admiral Cotton; Secretary Hall • Command Grp Rep: Local USAR GO/CSM Leadership and local USAR Ambassadors • Proposed AR Participants: AR Senior Leaders TBD • Event Payoff: National and regional media coverage; Recognition of AR Senior Leader and local Soldiers • Project Manager (PM): MAJ Hunter Holliday 38

  40. Way Ahead Key Actions Get approval of proposed events from the CAR (received on Tuesday, 29 April 2008) 6/6/2014 39

  41. Back Up Slides • Additional Information • Nursing Conference Information 40

  42. Nursing Conference Info • 2008 National Nursing ConferenceSt. Mary's Hospital Nursing Organization presentsNurses Shaping Our FutureChoosing to Lead in a Changing Health Care Environment • A National ConferenceApril 24-25, 2008Monona Terrace Convention Center1 John Nolen DriveMadison, Wisconsin • Who Should AttendThis conference is designed to cross diverse roles and settings. Clinical Nurses, Managers/Directors, and Advanced Practice Nurses will all find presentations relevant and engaging. • Purpose of This ConferenceTo discover our untapped potential for managing change personally and professionally, and to empower participants to do what really counts the first time, every time, in our organizations. 41

  43. Nursing Conference Info Feb 6: Nurses Legislation Day (Governor Cain) • 2008 International Nurses Society on Addiction (IntNSA's) 32nd Annual Educational Conference • Atlanta, Georgia • October 1-4, 2008 • "Addiction Nursing and the Public's Health: Healthy People 2010 Initiatives" • Location: Hyatt Regency Atlanta on Peach Street • IntNSA Today and E-News for more information 42

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