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Maria Heneghan, Rural Tourism Specialist, Teagasc Rural Development Centre Athenry

Maria Heneghan, Rural Tourism Specialist, Teagasc Rural Development Centre Athenry. What is Rural Tourism ?. Providing a Holiday Experience in a Rural Area. What is a holiday experience ?. A place to stay. Something to do. How does Tourist Euro Get spent ?.

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Maria Heneghan, Rural Tourism Specialist, Teagasc Rural Development Centre Athenry

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  1. Maria Heneghan, Rural Tourism Specialist, Teagasc Rural Development Centre Athenry

  2. What is Rural Tourism ? Providing a Holiday Experience in a Rural Area

  3. What is a holiday experience ?

  4. A place to stay Something to do

  5. How does Tourist Euro Get spent ? Accommodation 27% Activity 9% Food 16% (52%) Gifts 12% (64%) Travel in rural area 16% Snacks 9% Other 11%

  6. Accommodation 2005 - 2006 Sept 06 End 06 Hotels saw increase of 61% 41% B&B 20% 11% Self Catering 35% 22% Camping & Caravan 50% 12% Hostels 45% 39%

  7. B&B Whats Needed? En-Suite Food Health/ Spa Character Quality Spaciousness

  8. Self- catering ??? Cottage/ House / Lodges /Chalets Yurts 5 star Hostel Camping / Caravans Featherdown Farms Boutique Self -Catering

  9. Something to do

  10. Activities Walking Cycling Tennis Nature walks on farm Horse riding Golf Reading room Children ??? Art lessons

  11. Walking Angling Water sports/ sailing/ Kayaking Mountain climbing Dancing Heritage Cultural

  12. Sheep track walk

  13. Archery Human Bowling JCB

  14. Canoeing

  15. Maize

  16. Army Jeep assault coursing

  17. Catering and meeting facilities on the farm

  18. Dont start with the JCB, Grant aid and The Business plan Start with search and re searching 1. your Idea 2, your vision

  19. Kevin

  20. What are they offering B&B and Supper/Dinner Breakfast & Supper to Self-Catering House Parties Gifts corner Home & local food

  21. B&B and Supper 50% occup. over 52 wks 4 Bedr. = 8 bednights (bn) 8 (bn) x 7days = 56 / wk. 56bn x 52wks = 2912 (full) 50% occupancy = 1456 guests

  22. Income 1452 bn x €35 = € 50,820 €12,800 B&B Suppers 800 @ €16 €1,700 Extra Total income from B&B € 65, 620

  23. Gifts Corner 30 tea cosies @ €10 €300 20 crochet table centre pieces @ €15 €300 €450 100 pots Jam €4.50 Local crafts exhibitions €650 €1,700 Total

  24. Costs €65, 320 Income € 19,596 Running costs 30% € 3,266 Marketing 5% Casual Labour € 4,600 Borrowings €150,000 3.75% € 6,225 pa € 33, 687 Total costs

  25. Income before tax for 6mth job €31, 933

  26. What makes them Successful ? USP Confident about their Range of Products They operate as a business Focused on attracting a success to the farm

  27. 4.Extras 30 tea cosies @ €10 each €300 40 crochet and patchwork table centre pieces €15 each €600 100 pots jam @ €3 each €300 €4,000 @ 10% local gift shop sales €400 Income from Extras €1,700

  28. Income 50% occupancy over 7 mths €35,320 Less 30% costs - €10,956 Income €24,364 Less 10% marketing € 2,436 Income less costs €22,928 68 days boat hire@ €100/day €6,800 Less maintainance and fuel €1,960 € 4840 Bait €3000 @10% € 300 Total Income before tax from Bed and Breakfast €26,068

  29. Income from Self- catering 1. Self-catering income Self- catering Cottage 70% occupancy over 52 weeks €500/week x 36wks = €18,000 50 Dinners @ €16/ meal = € 800 80 Breakfasts @ €8.50 = € 680 € 19,480 Costs 15% = € 2922 Income from Self- catering €16,558

  30. Borrowed €150,000 @ 3.75% x 25 yrs €518.75/month Income €26068 Repayment € 6,225per /annum Income after repayments € 20,843 (before tax) + asset worth ?

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