1 / 19

Rural Tourism in Latvia

Rural Tourism in Latvia. Asnate Ziemele Latvian Country Tourism Association “Lauku ceļotājs” Conference “CAP Reform: entrepreneurial opportunities in the enlarged EU” Brussels, November 6-7, 2003. Northeast of Europe Middle of the Baltic States Capital - Riga Population 2,4 mil.

kiley
Download Presentation

Rural Tourism in Latvia

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rural Tourism inLatvia Asnate Ziemele Latvian Country Tourism Association “Lauku ceļotājs” Conference “CAP Reform: entrepreneurial opportunities in the enlarged EU” Brussels, November 6-7, 2003

  2. Northeast of Europe Middle of the Baltic States Capital - Riga Population 2,4 mil. Latvia in Europe Reasons for visiting: Curious? Charming people Traditions still alive Lots of trees and waters White Christmas Beer, beer, beer...

  3. Legal form: NGO (owns a Ltd. company for commercial activities) Founded: 1993 Members: ~250 (rural tourism entrepreneurs) Bed places: ~ 3715 Staff: ~ 14 Latvian Country TourismAssociationLauku ceļotājs

  4. Main Activities Providers Customers Public Sector

  5. RT Database • Quality scheme, inspections • Grading and labelling • Training and consulting • Regular newsletters • Provider assemblies Providers

  6. Customers • Number of bednights 2002 • Domestic 69% • Foreign 31% Target Markets

  7. Customers ProductsAccommodations in the Baltics • Country homes • Self-catering vacation cottages • Guest houses • Campings • Castles

  8. Products Organized Tours through the Baltics Customers • Bicycling • Boating • Fishing • Horse riding • Agri-tours Estonia Latvia Lithuania

  9. Customers PublicationsCatalogues, Guides, Maps • Accommodations and attractions in the Baltic States • Languages: • Distribution: office, TICs, embassies, travel fairs

  10. Accommodations, attractions, tour programs • Search and reservation system • ~ 500 visits per day • Roundmails to customers and travel agents Customers Internet www.traveller.lv

  11. Customers Reservation Office • Individual reservations • Tour operator service • 10-50 requests per day

  12. Lobbying in national level • Development of a common Baltic RT strategy • Cooperation with European RT community • EU and national projects Public Sector Networking and Cooperation

  13. Eco-labelling EC LIFE programme(2001-2004) Public Sector Green Certificate - the national eco-label for country homes, vacation cottages, guest houses and campings • Development since 1999 • Implemented within a EC LIFE programme co-financed project • Currently assigned to 50 establishments • Period of validity 1,5 years • Joining the common initiative of European eco-labels VISIT • http://eco.traveller.lv

  14. Public Sector Information TechnologiesEU PHARE programme(2004 – 2005) Common information and reservations system for the Baltic countries • Baltic RT integration • common marketing • data standards • cross country analysis and market trends • further development platform RTME specific, multilanguage design Open source Low deployment and development cost http://www.celotajs.lv/Phare_en.htm

  15. Quality EC Leonardo da Vinci programme (2002-2004) Public Sector Common understanding of rural tourism quality in Europe • Based on common criteria in European rural tourism quality schemes • International on-line customer review of quality expectations http://eco.celotajs.lv/srv/qst_rural.php • Generic web based tool: • cross-system transparency • unified control and evaluation methodology • http://www.celotajs.lv/Leonardo_en.htm

  16. Excursions to 82 interesting farmsteads in Latvia: • Traditional and exotic animals • Ecological fruit and vegetables Guidebook “Countryside Bounty”RT is not just a bed!

  17. Craftsmen • Fishermen • Original collections Guidebook “Countryside Bounty”Rural life is part of RT product!

  18. What Makes a Strong RT Organization? Members – RT providers - learning, future oriented, loyal to the organization Competitive RT product - quality, reliability, continuously improving Management - professionalism, experience, vision, co-operation

  19. We are open for cooperation! Contact us! www.traveller.lv Latvian Country Tourism Association “Lauku ceļotājs” Kugu str. 11, Riga, Latvia Tel.: +371 7617600, Fax: +371 7830041, e-mail: lauku@celotajs.lv

More Related