Internet Marketing Success

1. Internet Marketing Succes Discoverthemostsuccesfulways toearnmoneyonline

2. Introduction WelcometotheworldofInternetMarketing! Thisguideisdesignedespeciallyforthosewhoarenewtotheworldofinternetmarketing…orIMassomemaycallit.Withthisguide,youwillbeintroducedtothebasicpoliciesofthisindustryandalsotothemuchhigher-endandmorecomplexsystemsofinternetmarketing. However,beforereadingthisguide,openyourmindtotheenormouspossibilitiesofthemarketingworld.Atsomepoint,youmayfindsomeofthethingsthatwillbediscussedtoocomplicatedforyouinthebeginning.However,thesetopicsandpiecesofknowledgewillallfallintoplaceandwillfurtherhelpyouunderstandthissystematicwayofmarketing.Inthelongrun,thiswillguaranteeyouroverallsuccessinthisjourney. Justtrytothinkofthismini-guideasabunchofpuzzlepieceswhichwilleventuallyconnecttogiveyouacompletepictureintheend.Soundsexciting?Great!Let'sbegin. WhatIsInternetMarketing? Internetmarketingisnowcalledsomanyothernames–e-marketing,webmarketing,i-marketing,digitalmarketing,onlinemarketingandthelike.However,inplainandsimplelanguage,itcanbedefinedasthemarketingofone'sproductsorservicesthatabusinessorpersonoffersthroughtheuseoftheinternet. Thistypeofmarketingencompassesaverybroadareaofthesubjectasitalso includesmanytypesofmarketingstrategieslikee-mailandwirelessmediamarketing.UnderthisgeneralscopeofinternetmarketingalsofallstheaspectsofECRMorelectroniccustomerrelationshipmanagementanddigitalcustomerdata. Whyisinternetmarketingabigadvantagetomanybusinesses? Theworldwidewebhasgivenusmanyuniqueandessentialbenefits.Thistechnologyenabledtheentireworldtobeconnectedwitheachotherinamatterofseconds.Intermsofonlinebusinesses,theinternethasprovidedaglobalportalinwhichgoodsandservicescanbesoldandboughtbyalmostanyoneandinanypartoftheworld.Withinternetmarketing,alltypesofbusinesseshaveenjoyedthelowercostsofinformationdisseminationandadvertisements.Theinternet'sinteractivenaturehasbenefitedbusinessmarketingthroughinstantresponsesanditsabilitytoelicitthem inthefastestwaypossible.Furthermore,internetmarketinghastiedtogetheralltheaspectsofcreativity,technicality,advertisement,salesandproductdevelopment.Withitsinexpensivecost,internetmarketinghasalsoenabledbusinessestosaveontheirmeansofreachingtheirtargetmarketoraudience.Throughasmallfractionof thecostoftraditionaladvertisements,businessescanfurtherallowtheircustomerstoconductresearchandeventuallypurchasetheirproductsinthemostconvenientway.Thisalsomakesthemmoreappealingtotheirclientsbecausetheycanprovideresultsinaveryshortspanoftime. Internetmarketinghasalsoallowedthesebusinessestomeasuretheirstatisticsinamucheasierandinexpensiveway.Sincealmostalltheaspectsofthismarketingtypecanbemeasured,testedandtracedthroughtheuseofadservers,advertiserscaneasilyuseandobservetheirdataastowhichadsreapthemostcustomerviewsorpurchases.Thisway,onlinebusinesseswillbeabletodeterminewhichoftheiradvertisingmessagesaremoreappealingtotheirtargetcustomers.Theresultsofalltheircampaignscanbetrackedrightawaysincethismarketinginitiativesimplyrequiresacustomertoclicktheads,visitacertainwebsiteorperformadesiredactionlikefillingoutaformorpurchasingaproductorservice. Nowasabeginnerintheworldofinternetmarketing,youwillberesponsibleforthetaskofbringinginpotentialclientsbyprovidingthemtheservicesorthecompany thatsuitstheirneedsorpreferencesinvariousinternetvenues.Youwillhelpthese

3. customersfindtheproductthattheyarelookingfor.Thetargetsarethepeoplewhocustomersfindtheproductthattheyarelookingfor.Thetargetsarethepeoplewho havecomputerswithinternetaccess.Entrepreneurslikeyoucanvisityouronlinestoreanytime.Consumerscanalsodothesamewhenevertheywant.Thefutureof theworldwidewebissobrightwithitsprojectedonlineconsumertrafficreaching almost60%andover80%ofthesecustomersshoppingonline.Soifyouaredeterminedtomakeitsuccessfulforyou,youmayjustfindyourselfenjoyingthebenefitsofhavinganonlinebusinessthatwillgiveyoumoreprofitinthelongrun.Withthatsaid,internetmarketingbringsyoumanyadvantagesofincurringminimalcostsinstartingupyourbusinessincludingcheaperadvertisingoptions,aglobalmarketplace,becomingyourownboss,promotingstuffthatyouarepassionateaboutandprofitingfromthesepassionsalongtheway.Soundsamazingdoesn'tit? Thoughtherearemanybenefitsfrominternetmarketing,itdoescomewithitsownshareofrisksandinvestments.Youmustunderstandthatthisprocesswillnotletyou rakeinalotofcashquickly.Yourtime,diligence,persistenceandpassionforlearning moreareveryimportantinyoursuccessininternetmarketing. Thosewhothinkthatthisisagetrichquickschemeareboundtobedisappointed.Thoughmanybusinesseshavebecomeextremelysuccessful,youwillfindthatthose whohavefailedinthisventurehavesimplywishedtobecomeovernightmillionaires. Therealitiesofaphysicalbusinessarestillapplicabletoyouronlinestore,includingtaxpayments,customerservicesandevenhiringemployees. Furthermore,itisimportantthatyouknowthatstartinganonlinebusinessisnotfree.Therearecoststhatmaybelessthanwhatwillbeusedinbuildingaphysical business,butyouwillstillhavetoshelloutforwebdesign,software,hosting,domainsandadvertisingcosts.Anotherrealityofhavinganonlinebusinessissitedowntime. Yes,yoursitemaygodownduetotechnicaldifficultiesorglitches,andthiswillprobablybringalotoffrustrationnotjustonyourpartbutalsoonthecustomers’ end.Everysingleminuteorsecondthatyoursiteisunavailabletovisitorsandpotentialcustomers,youwillbelosingmoney.Youneedtobepreparedforthis. Furthermore,youcannotjustrelyonacertainsystemandhaveitrunonautopilottogenerateprofit.Technologychangesandtheindustryevolvesrapidly,makingany “autopilotsystem”thatissupposedtogeneratecashacompletelie.Amarketingtacticthatworkedforsomeoneinthepastmaynotworkforyouatallinthefuture. Therefore,itisveryimportanttokeepyourselfupdatedwithnewtechnologiesandmarketingtrends. Competitionwillalwaysbearoundsoifyoudonotkeepyourselfinformedandyoudonotworkhard,youwillnotstandoutinthecrowd.Youhavetomakeanimpact!Work hardbecauseifnot,youcanbesurethatoneofyourcompetitorsisouttheredoingso.Besides,ifyouwantyourbusinesstobealong-terminvestment,yourfirstprofits shouldgobacktoyoursite'sservicesandadvertisingefforts.Maximizeyourprofitsanddonotjustcashoutyourfirstearnings.Itwillalsobehelpfultolearnabout taxationandotherrelatedlawsthataffectthisindustry.Thisway,youknowwhatyourtaxandlegaladvantagesareonceyousetupyourbusiness.Thiswillalsohelpin protectingyourassets,thus,itshouldneverbeoverlooked. Withalltheserealitiesinmind,youwillneedtobeverydeterminedtostandoutinthisindustry.Internetmarketingisnotforthepersonwholikessimpleroutines.You shouldbeflexibleinlearningnewstrategiesandtrendsinordertokeepupwithyour competition. Nowthatyouknowwhatinternetmarketingisandallthegoodandbadthatcomeswithit,youwillnowlearnthemarketingmethodsthatonlinebusinesseshavebeen usinginordertopromotetheirservicesandproductstotheglobalmarketplace. Thefollowingmethodsthatwillbediscussedfurtherinthenextfewpassagesare: Affiliatemarketing

4. Articlemarketing E-mailmarketing Blogmarketing PayperclickadsorPPC SearchengineoptimizationorSEO Pop-upads Bannerads Socialmediamarketing Mobilemarketing Theseinternetmarketingmethodsarenotequalatall.Eachofthemhavestrategies toreachatargetmarketandwillproducevaryingresultsbasedonyourgoal,marketingpitchandrelationshipwithyourcustomer.Whetheryouaregoingtomarket yourownwebsiteorchoosetogetinvolvedinaffiliatemarketing,youaremostlikely goingtouseacoupleofthesemethodsatvarioustimes.Remember,whatyouearninthisindustryisalwaysproportionatetoalltheeffortandtimeyouhaveinvestedindevelopingyourwebsite. Nowlet'sproceedtothejuicypartofthissubject.Inthenextfewpages,youwilllearneachoftheinternetmarketingmethodsmentionedabove.Youwillgettoknow whattheyare,whattheydo,howtheyworkandwhytheyareeffective. AffiliateMarketing Affiliatemarketingisanonlinepracticewhereinabusinessrewardsanaffiliateforthe visitorsorcustomersbroughtinbyhismarketingefforts.Therewardsareeithercashorgiftsandaregivenforeitheranoffercompletionorsitereferral.Inthisprocess,therearefourplayers–themerchant,network,publisherandcustomer.Recently,thismarkethasgrowncomplexwiththesecondaryplayerslikeaffiliatemanagementagencies,thirdpartyvendors(specialized)andsuper-affiliates.Itworksbysimplyusingtheaffiliate'swebsitetodrivetraffictothemerchant'sownsiteortoallowvisitorstobeforwardedtothemerchant'smainwebpage. Basically,thisisalsowhatwecancallrevenuesharingbetweentheonlinemerchantsandonlineaffiliates.Thecompensationgiventotheaffiliatesdependonhowmany userclicks,salesorregistrationsweremadeonthemerchant'swebsiteviatheirown. Affiliatemarketingenablestheautomationoftheadvertisingprocessesandthepaymentfordesiredactions.Merchantshavepreferredthisinternetmarketingstrategybecauseitisa“payperperformance”model,wheretheydonotincuranyexpensesformarketingtheirproductsunlesstheaffiliateproducestheresultstheyneed. Affiliatemarketingcanalsobetranslatedasatypeofbusinessrelationshipwhereyou,asanaffiliate,promoteamerchant'sserviceswhichisdifferentfromyours.This meansthatyoudonotneedtohaveyourownproductinordertoventureintoaffiliatemarketing.Youonlyneedtopromoteyourbusinessprovider'sservicesandproducts. Thisishowitworks–youneedtohaveawebpagethatcontainsalinkthatdirectsyourusersorvisitorstothemainpageoronlinestoreofthemerchant.Whenoneof yoursitevisitorsclicksonthatlinkandpurchasessomethingfromthemerchant's

5. website,youwillgetasortofcommissionorareferralfee.Thiswayyouaretheonewebsite,youwillgetasortofcommissionorareferralfee.Thiswayyouaretheone drivingtraffictoyourmerchant'swebsitethroughyourownwebpage.Themerchantwillpayyouwheneveravisitorfromyoursitebuyssomethingorsignsupfor somethingontheirsite.Aspecialaffiliatelinkisassignedtoyourwebpage,makingit easyforthemerchanttotrackcustomerscomingfromyoursite.Onemerchantisalloweddifferentaffiliatelinksandallofthemwilldirecttheuserstoitswebsite.Anotherstrategythatworksinaffiliatemarketingistheuseofwebpagecodesorwebcookies.Thisisactuallyaveryinterestingwaytostillprofitevenifyourvisitorclicksontheaffiliatelinkanddoesnotpurchasefromthemerchant'ssiteatonce.Howdoesthiswork?Themomentauserclicksonthelink,acookieisstoredinhiscomputer,indicatingthatheorshevisitedthemerchant'ssiteandrecordingyourpageastheonethatreferredhimtothatwebsite.If,let'ssayacoupleofweekslater,theuserfinallydecidestobuysomethingfromthemerchant'sonlinestoreandtypesthewebaddressofthemerchantdirectlyintohisbrowser,thecookiesstoredinhiscomputerwillstillrecognizethepurchaseasareferralfromyouraffiliatelink,allowingyoutoreceiveacompensationfromthemerchant.Notethatcookieshaveexpiration,soyoumustreadtheaffiliateprogram'stermscarefullytocheckthelifespanofthesecookies. ThesuccessofaffiliatemarketinghasalsopavedwayfortheriseofmanyonlinecompaniessuchasAmazon.com,whichnowhasthousandsofaffiliates. Ihave2amazingprogramtoproposethefirstisoverlookedbymanypeople: MakeMoneyWithGoogleandClickbank whatwillyougotwiththisprogram?awebsitedoneforyou,withyourclickbank affiliatelinksandgoogleadssowhensomeoneclicksadsyouwillbepaidbyGoogle,orwhensomeonebuyaclickbankproductviayourlinksyouwillgetacommissiontherisa7daytrialforonly2.95$ the2ndismoreknown:GoogleSniper GoogleSniperisanaffiliate-marketingcoursedevelopedbyGeorgeBrownanditisbasedon teachingyouhowtobuild“snipersites”thatwillrankhighlywithGoogle. ThismarketingcourseisanexactblueprintofthesystemthatGeorgehadusedhimselftobecomea successfulinternetmarketer. ArticleMarketing Articlemarketingisanonlineadvertisingstrategyusedbymanybusinessestomarket theirwebsites,productsorservicesbywritingshortarticlesthatarerelatedtotheirindustry.Itisthepracticeofpostingthesekeyword-focusedwritingsonarticle syndicationsitesthathaveagoodreadershipfollowing.Thesearticleswill thenbedistributedandpublishedinthemarketplace.Manyopinethatarticlemarketingisanessentialelementinanyinternetmarketingstrategy.Thesearticleshavetheintentionofprovidinginformationandentertainmenttoonlineusers.Typicallythesearticleshavearesourceboxorbioboxthatindicatesthereferencesandcontactinformationofthewriter'sbusiness.Theresourceboxmayalsocontainalinkbacktothewebsitethattheauthorispromotinginordertoattractthereaderstovisitthat

6. website. Articlesthatarewell-researchedandwrittenareusuallyreleasedanddistributedforfreeinorderforthebusinesstogainmorecredibilitywithinthemarket.Through thesearticles,awebsiteoronlinebusinesswillbeabletoattractmorenewclients. Internetmarketersusuallysubmitthearticlestoseveralarticledirectoriesinordertomaximizetheresultsoftheironlinecampaign.Inordertoavoidthefilteringprocessoftheinternetforduplicatecontent,internetmarketersattemptwhatwecallarticlespinningorarticlerewritingandrewordingtogivecertainvariationstotheoriginal article.Throughthis,thearticlecanacquiresitevisitorscomingfromseveralwebsitesforarticledirectories.Gettingyourarticletobefeaturedinnicheblogsorfocusedcontentwebsitesthataremanagedbyothersisagoodandpopularstrategyintermsofarticlemarketing.Ifyouareaguestbloggeronthesewebsites,youwillbeabletointroduceyourbusinesstoaninterestedaudiencethatmayhavebeenotherwiseunreachable. Thecommonpracticeininternetpublishingistohaveyourarticlesuserelevantkeywordsandcatchytitleswitharound250to500wordsinthebody.Ifyouincorporatethekeywordsorkeywordphrasesinyourarticles,itispossibletogetmoresearchenginetraffic. Which,amongthehundredsofarticledirectories,shouldyousubmityourarticlesto?Thisisactuallyoneofthemosttedioustasksinthismarketingmethod.Today,businessesandexpertsusuallyoutsourcetheirarticlemarketingmethodsincludingthesubmissionprocess.ThemostpopulararticledirectoriesthatarerecommendedincludeEzineArticles,IdeaMarketersandGoArticles. Articlemarketingcanalsohelpyougenerateleadsthatyoucanincludeinyoure-maillist.Inwritingyourarticles,youmustgivethereadersanoffersoirresistiblethatit willpromptthemtovisityourwebsiteandsignupforyourservices.Onceyouhave theirinformation,youcanstartcreatingasales-winningpartnershipwiththem.Failingtodothiswillnotgiveyouanotherchancetoselltoyourleads. Amongthebestoffersyoucangiveyourreadersmayincludequizzes,specialreportsonacertaintopic,freeconsultationsessionsorfreebookchapters.Thisway,your readerswillbeenticedtoprovideyouwiththeire-mailaddressesthatyoucanusetofurthersendmarketingnewsandinformationaboutyourwebsite. Overall,themostimportantfactorinarticlemarketingistogetpeopletovisityourwebsiteandsignuporpurchaseoneofyourservices.Writingarticlesthatare accurate,specificandhelpfulwillattractmorepotentialleadsorclients. E-mailMarketing Thisisoneofthemostcost-efficientmethodsofinternetmarketingthatpromotes yourbusiness.Inordertoexecuteaneffectiveandsuccessfule-mailcampaign,youneedtherightinformationtoachieveyourdesiredresults. E-mailmarketingisadirectmarketingmethodthatmakesuseofe-mailsto communicateacommercialmessagetoyourtargetmarket.Itistheprocessofsendingmessagestoyourpreviousorcurrentcustomersinordertoencouragethemtodobusinesswithyouagainandinturnenhanceyourbusinessrelationshipwiththem.E-mailmarketingisalsousedtoacquirenewclientsandconvinceyourcurrentcustomerstobuysomethingatonce. Thereareseveraladvantagesinusingthistypeofinternetmarketing.Forone,almostallinternetusershavee-mailaccountsthattheycheckregularly.Withthisformof communication,advertiserscaneasilyreachthosewhohavesigneduptoreceive regularcommunicationsregardingsubjectsthatintereststhem.Itiscost-effectiveandhasashortimpacttime. E-mailmarketingcanbecategorizedintothreetypes:directe-mail,intermediarye-mailandretentione-mail.

7. Directe-mailusuallyisanemailmessagewithcommercialsalescontent.TheyareDirecte-mailusuallyisanemailmessagewithcommercialsalescontent.Theyare usuallysenttocustomerswhohavepreviouslyusedacertainproductorserviceortopotentialclientsinyourtargetaudiencewhomightenjoyandbenefitfromtheservice youareoffering.Directmailmarketingmaymakeuseofacompany'se-maillistora purchasedorsharede-maillistoralistthatisacquiredfromathirdpartyservice.Thesethirdpartyservicesmayalreadyknowwhichaudiencecanbetargetthroughe-mailmarketingortheymayconductananalysistofindoutwhiche-mailaddresses willbringthehighestconversionorresponsesforyourbusiness. Retentione-mailornewslettermailontheotherhand,aredesignedandwrittenforpromotionaluse.Theyaimtoprovidealong-termimpacttothecustomer'smind,thus,theircontentismorethanasalesmessage.Theretentionmailspecifiesthebenefitsoftheproductsorservicesthatacompanyoffersinamoreinformativeformat. Intermediarye-mailisamessagesentbyacompanydelegatedbythemainprovidertosendoutadvertisingandmarketinge-mailstoalistofsubscribersthatisusuallyownedbytheintermediarycompany. Inordertobesuccessfuline-mailmarketing,youmustalwaysuseallrelevantinformationthatisnecessaryforyourbusiness.Youmaysendmessagestoyour customersifyoufindthattheywillbenefitfromwhatyouareabouttoofferthem.In sendingthesee-mails,youmustalsowriteaninformativeandstraightforwardheadlineinordertograbyourcustomer'sattention.Beforesendingoutyoure-mail,checkthemessageandusebothtextandHTMLformatstomakesurethatyourmessagewillbereceivedandread,oryoumayincludeoptionstoviewyourmailintheseformats. OneofthefamousemailmarketingprogramsthatgeneratepassiveincomeisCB PassiveIncome:CBPassiveIncome BlogMarketing Blogshavebecomeoneoftheusefulplatformsforinternetmarketing.Subscribersof ablogusuallysignuptoreceivecontentonaregularbasisandsincemostsubscribersremainloyalwhentheyreceiverelevantandusefulinformation,astrongfollowingand readershipwillbeagoodwaytoreachthesepotentialcustomersandgetthemto eithersignuporpurchaseaservicefromyourbusiness.Blogshavecontinuouslyreachedtheirtargetsmostofthetime,makingthemaveryeffectivewaytomarketone'sservicesorproducts. Blogmarketing,asthenamesuggests,isdoneviaawebblogthroughaseriesofweeklyordailypostsaboutacertaintopic.Alotofbusinesseshaveusedblogsto communicateandinteractwiththeircustomerswhilefeaturingtheirservices. Organizationshavealsousedblogstoshareandreviewaproduct’sfeaturesandbenefitspriortotheirofficiallaunch.Theyalsopavewayforcompaniestogatherorreceivefeedbackfromtheconsumersinordertoconfirmiftheirservicesandproductsmeettheexpectationsoftheirclients. Sinceblogmarketingfocusesoninteractionwithonlineusers,youmayalsostartblogginginordertomarketyourproductlinetogetmoreexposuretothecybermarket. However,youwillhavetowriteanddesignablogthatwillstandoutfromyourcompetitors.Thisway,yourblogwillalsogainmorepopularity,makingmorewebsites wanttolinktoit.Themorewebsiteslinkingtoyourblog,themoretrafficandprofit youwillget.Youmustalwaysremembertogiveyouraudienceortargetsubscribersareasontoalwaysvisityourblog.Ifyoursubscriberleavesanycomments,besureto

8. sendthemathankyoue-mail.Holdsmallcontestseverynowandthenwhereyoucansendthemathankyoue-mail.Holdsmallcontestseverynowandthenwhereyoucan giveawaydiscountsandcouponstoyoursubscribers. Youmayalsoaskyourfollowerstopostthelinkofyourblogtotheirownwebsitesinexchangeforfreeproductsamples. Pay-per-clickorPPC PPCorPay-per-clickadvertisements,alsoknownasCostPerClick,areusedtobring intraffictowebsiteswhereadvertisersprovidecompensationtothehostingsitewhenevertheiradisclicked.Therearetwomodelsfordetermininghowmuchistobe paidperclick–flat-rateandbid-basedrate.Inbothmodels,advertisersconsiderthe valueofaclickfromacertainsourcewheresuchvaluedependsonthetypeofcustomerthatthecompanyistargetingandwhatcanbegainedfromhisorhervisit(whichisusuallyrevenue). Ifyoucurrentlyhavearunningwebsiteorablogandwouldliketoearnextraprofit,youcantrythisinternetmarketingmethod.Putinpay-per-clickadsonyourblogor webpageandmerchantswillpayyouapercentageeverytimeyourvisitorsclickon them. OneofthemostpopularPPCisGoogleAdsense.ItisveryeasytoaddthistoyourblogandmoresoifyouuseBloggerwhichisalsomanagedbyGoogle.Adsense displaysanumberofadvertisementsthattargetaspecificaudienceonyourblog.In ordertosignupforpay-per-clickadslikeGoogleAdsense,youwillneedtocompleteanonlineformasyourofficialapplication. SearchEngineOptimization(SEO) WheneveryousearchforatopiconGoogle,YahooorMSN,youusuallygetpagesand pagesofwebsitesthathavethekeywordsyoutypedinthesearchbar.Haveyoueverwonderedwhyaparticularwebsiteislistedfirstontheresultsofyoursearch?TheprimaryreasonforthisisSearchEngineOptimization. Searchengineoptimizationallowsawebsitetobecomesearchenginefriendly,makingitrankhigheronsearchresultscomparedtootherwebsitesthathavethesame keywordcontents.Usually,thesesearchenginesreadandarchivesitesregularlyso thattheycanbefoundeasilywheneverasearchisperformedbyauser.Forexample,ifausertypesin“parenting”inthesearchbarandyourwebsiteisaboutthesametopicandisoptimizedproperly,yourwebsitewillappearinthefirstpageofthesearchresults. Basically,SEOmakesyourwebsiteeasierforthesesearchenginestounderstand.Itsgoalistoincreaseyourwebsite'srankinthesearchresultsthatwillinturnbringinmoretraffictoyoursite.Remember,themoretrafficyouget,themorepotentialforprofityouwillhave. On-siteandoff-sitefactorsaretheonesthatcandetermineyoursearchenginerankings.On-sitefactorsincludeyourpagecontentandyourtitleheading.Off-sitefactorslikepagesthatlinktoyoursite,wordsusedtolinktoyourpageandhowlongsuchlinkhasexistedalsocomeintoplay.Itisimportantthatyoufocusonyoursite'sSEOcontinuouslybecauseifyougetgoodsearchenginerankingsconsistently,youwillalwayshavefreetraffic. Pop-upAds Duringyourinternetsurfingtime,youprobablyhavecomeacrossmanyofthesepop- upads.Theseareadvertisementwindowsthatappearonceyouvisitawebsite.Theiraimistogeneratetrafficorsimplecaptureyoure-mailaddress. Manypeoplehavefoundthisinternetmarketingmethodquiteannoyingsinceit

9. disruptsthemfromgettinginformationfromthewebsitetheyareviewing.However,disruptsthemfromgettinginformationfromthewebsitetheyareviewing.However, theseads,intrusiveastheyhavebeentagged,alsohavecertainadvantages.Forone,theyaremuchmoreeffectivethanbannerads.Theypullupa15%clickthroughrate whilethebannersonlyyieldamere3%.Pop-upadsalsoareeffectiveandgivesa clickthroughpercentageof6.5.Sincetheyaremoreeffectivethanbannerads,theyalsocostyoualotmore.However,thereturnoninvestmentwiththeuseoftheseadsismuchhigher.Furthermore,whenthisadistheonlywindowonthepage,therewillbenootherimagesthatwillconflictwiththebrandthatyouareselling. Intherecentyearsthough,theseadvertisingmethodshavebecomelesspopularduetothedevelopmentofpop-upblockers. BannerAds Abanneradisbasicallyagraphic,textoranimagedisplayedonwebsitesthataimto promoteacompany'sproductorservice.TheyareactuallysmallHTMLcodes,buttheirimportanceininternetmarketingandbusinessissignificant.Banneradsvaryinsizesandorientationbutwilloftencomeinrectangularshapeandare486x60pixelshigh(fullbanner).Thereisactuallynouniversalrulewhenitcomestobanneradfilesizes,butthesizewillstilldependonthewebsitewhereitwillbedisplayed.Thesesitesimposecertainlimitstobannersizessinceitaddsuptothetotalsizeofthewebpagetheyaredisplayedon,therebyresultingtomorewaitingtimeswhilethepageloadsonabrowser. Duetothebannerads'graphicelements,youmayfindtheseadssomehowsimilartothoseyouseeinprintedmediasuchasmagazinesandnewspapers.However,thesebanneradshavetheabilitytodirecttheusertotheadvertiser'smainwebpage.Ifyouareinterestedindisplayingorpostingabanneronacertainwebsite, youcanarrangewiththepublishertohaveyourbannerpostedorpayabannernetworktoposttheadonanumberofwebsites.Youmayalsoarrangewiththepublishertosimplydisplaytheiradsonyoursiteinexchangeforthemdisplayingyourbannerads. SocialMediaMarketing Socialmediamarketingisbasicallytheprocessofmarketingyourbusinessthrough socialmediaportalssuchasFacebook,YouTubeandTwitter.Thisallowsforbusinessestohaveamorepersonalanddynamicinteractionandconnectionwiththeirclientsandpotentialcustomers. Strategiesinsocialmediamarketingcanbeassimpleasmaintainingablog,a FacebookorTwitteraccountorattaching“tweetthis”iconstotheendofyourarticlesorads.Itcanalsobeascomplexashavingafullcampaignthatincludesblogging,socialnetworking,tweetingandspreadingviralvideos. Asmarketingistheprocessofinformingconsumerswhatyourbusinessis,whoyouareandwhatyourproductsare,socialmediafurtherhelpsinintroducingyour businesstoaglobalnetworkofpossiblecustomers.Theuseofsocialmediatoprovea business'identityandtocreatebusinessrelationshipswithpeoplewhodonothavethechancebeawareofyourproductsandservicesisahighlyrecommendedoptionininternetmarketing.Moreover,itisanavenuethatcanbeaccessedbyanyonewhohasaninternetconnectionandisaninexpensivewaytoimplementyourmarketingstrategiesandbusinesscampaigns. Therearemanysocialmediaproductsicanadviseyouanamazingprogram FacebookFastAds

10. itallowsyoutolearnhowtoleverageFacebookadsandusethemtotheirfullitallowsyoutolearnhowtoleverageFacebookadsandusethemtotheirfull potential.Thisvideoseriesshowsyoustepbystep,howtostartmakingyouradsprofitable.ThisisthefastestFacebookadsguidethatyouwillfindtogetyoustarted. FacebookFastAds MobileMarketing Mobilemarketinghasbeenaconceptthathasattainedvariousdefinitions.Itisprimarilydescribedtobethemarketingstrategythatmakesuseofmobilemediatocommunicatewithatargetmarket.RecentlyamoreupdateddefinitionwasgivenbytheMobileMarketingAssociation,sayingthatmobilemarketingisactuallyacombinationofpracticesthatgivesorganizationstheabilitytoengage,communicateandinteractwiththeiraudiencethroughamobiledeviceornetwork. Themostpopularmobiledeviceusedforthisisacell-phone.Tousethismedium,youwillneedtosetupashortcodeandhaveyourcustomersregistertoreceiveyourSMSortextmessages.Mobileoptimizationwillalsomakesurethatyourwebsiteisdisplayedcorrectlyonamobilephonebrowser.Searchengineoptimizationhasundergonemanychangesthatmadeinternetmarketersbecomemoreinterestedin themobileversionoftheiroptimizedwebsitescomparedtothetraditionalwebsiteoptimization.Mostmobilephonestodayhaveinternetaccessorwirelesscapabilities. Thesedeviceshaveprovidedmoreflexibilityonboththebusiness'andconsumer's endsintermsofreceivingandsendingdatarelatedtotheproductsorserviceswhichacompanyoffers. ThemosttypicaltypesofmobilemarketingincludetheuseofMMSorMultimedia MessagingService,Bluetoothtechnology,InfraredandMobileInternet.Marketingthroughamobiledeviceisnowatrendinmanydevelopedcountrieswherealmost everyonehasamobilephone.Thisisalsoamorecost-effectivemethodofpromoting your businessandismucheasierformostagegroupstounderstand.Moretimeisnowspentonlinewiththeuseofthesedevices,makingyourbusinessavailableto consumerswhoarealwaysonthegoandwouldstillwanttoreceiveupdatesfrom yourend. InMMSmobilemarketing,aslideshowoftextandimagesthatmayincludeavideooraudioisaperfectwaytocaptureapotentialcustomer'sattentioneffectively.Theadis deliveredviaMMS.TheuseofBluetoothtechnologyinmarketingmakesuseofradio basedfrequenciestotransferdataonhigherspeeds.Infrared,ontheotherhand,isabitlimited,asitsfrequencyrangeonlyreachesasfaras1meter. Mobilemarketingisanewwaytoensurecustomerawarenessandboostyoursales.Withallthenewsmartphones,tabletsandmodernmobiledevices,mobilemarketing isdefinitelydestinedtoprogressintheyearstocome. Allthemajorinternetmarketingmethodshavebeendiscussedindetailinthisguide.Itisnowuptoyoutochoosewhichoneyouprefer,however,rememberthethings thatyouneedtohaveinordertosucceed–goodresearch,apositivemindsetand attitude,diligence,patienceandfocus.