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Program Promotion. Marketing Education. Target Audiences for Program Promotion. Students Parents Teachers Administration Guidance Counselors. Aspects to Promote . Students Work preparation Preparation for further education Business skills development Activity involvement
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Program Promotion Marketing Education
Target Audiences for Program Promotion • Students • Parents • Teachers • Administration • Guidance Counselors
Aspects to Promote • Students • Work preparation • Preparation for further education • Business skills development • Activity involvement • Social development • Enhanced education
Aspects to Promote • Parents • Work experience • Work preparation • Further education preparation • Activity involvement with skills exposure • Enhanced education
Aspects to Promote • Teachers • SOL promotion • Curriculum coordination • Further education and work promotion • Student involvement
Aspects to Promote • Administration • SOL promotion • Building school’s reputation • Preparation for further education • Career skills development • Building relationships with community businesses and area business leaders
Aspects to Promote • Guidance Counselors • entry-level classes to gain exposure to program • Open to all students • SOL promotion
Managing CTE: Promotional Materials • Students • Bulletin boards • School newspaper • School TV show
Managing CTE: Promotional Materials • Parents • Brochure • Back to school/nights
Managing CTE: Promotional Materials • Faculty • Memo/newsletter • Brochure
Managing CTE: Promotional Materials • Administration • Presentation • Brochure
Managing CTE: Promotional Materials • Guidance Counselor • Description of courses • Benefits of program
Methods of Promotion • Students • Use materials • Discuss the benefits of CTE program • Classroom visits
Methods of Promotion • Parents • Send brochure home to parents • Discussion at back to school night • Community involvement
Methods of Promotion • Faculty • Ensure that they understand the program and its benefits to general curriculum • Discuss SOL promotion • Active participation in faculty meetings
Methods of Promotion • Administration • Schedule meeting to highlight program goals and to explain the benefits of the program • Discuss SOL promotion
Methods of Promotion • Guidance Counselor • Ensure that they understand the program objectives and the benefits of the program
Institutional promotion within the school year: • Labor Day Fundraiser (carwash, golf tournament, etc.) • Back to school cards and treats for the teachers • Halloween (haunted house for community youth) • Thanksgiving Lunch Fundraiser • Christmas Cookie Bake Sale • Spring Semester Back to School Re-gift Drive for community center • Valentine’s Day Carnation Sale
Institutional promotion within the school year: • St. Patrick’s Day Green Competition • Spring Break BBQ • Mr. “Puppy Chow” Pageant • Prom Fashion Show Fundraiser • Good Luck and Congratulations cards for athletic teams and academic clubs • Holiday cards for faculty and administration • Holiday cards for community members and businesses involved in the CTE program • DECA recognition in paper and school news & TV
