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Massachusetts Lobster Promotion and Labeling Program

Massachusetts Lobster Promotion and Labeling Program. All photos: E. Burke. Massachusetts Lobstermen’s Association Massachusetts Division of Fisheries. American lobster is fished from Canada to New Jersey Lobster traps are baited and fish passively on the seafloor

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Massachusetts Lobster Promotion and Labeling Program

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  1. Massachusetts Lobster Promotion and Labeling Program All photos: E. Burke Massachusetts Lobstermen’s Association Massachusetts Division of Fisheries

  2. American lobster is fished from Canada to New Jersey Lobster traps are baited and fish passively on the seafloor Massachusetts lobstermen set their gear in trawls of 10-25 pots Groundlines connect traps to each other on the seafloor, while buoylines connect the gear to the surface

  3. A trap trawl awaits deployment….

  4. The groundline connection pulls each trap off the boat in succession

  5. Notice the groundline connecting the previously deployed trap to the next one

  6. Traps on the move….stand back!

  7. Massachusetts is the first and only state to require year-round, state-wide use of sinking groundline. The use of sinking groundline reduces the amount of rope in the water column.

  8. In comparison, floating groundline rises up in the water column and poses an entanglement risk to large whales. Entanglements are a major cause of injury and mortality for large whales.

  9. The Bottom Line • Massachusetts lobstermen doing more for whales • Sinking groundline required year-round • Compliance with other whale-related gear modifications • Ghost gear removal program Recognize their conservation efforts through education and marketing campaign

  10. Massachusetts Lobster • Labeling and marketing campaign • Educate consumers • Promote Massachusetts lobster Photo: E. Burke

  11. Massachusetts USA - Wild Campaign Components • Labeled lobster bands • Brochures and posters • Promote product • Educate consumers • Raise awareness about whale-gear issues • Highlight conservation efforts of Mass lobstermen

  12. Participants Fish markets Seafood dealers Restaurants Whale-watch boats Environmental groups

  13. Look for Massachusetts Lobster at your local restaurant or fish market!

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