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Chicken Farm & Slaughterhouse Mr. Rami Barhoush, Board Member Palestine Poultry Company Ltd. Palestine Poultry Company plc. Palestinian Market. Palestine Poultry Company plc Investment . Total Current Investment. 20 M. USD. 12 M. USD. Total Expansions Cost. Investor 9 M. USD.
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Chicken Farm & Slaughterhouse Mr. Rami Barhoush, Board Member Palestine Poultry Company Ltd
Palestine Poultry Company plc Palestinian Market
Palestine Poultry Company plcInvestment Total Current Investment 20 M. USD 12 M. USD Total Expansions Cost Investor 9 M. USD PPC 3 M. USD
Slaughterhouse & Broiler Farms Target Markets • Main target market will be the West Bank & Gaza Strip. • Market size is approximately 45 million broiler chicks annually (12.5 Kg/capita). • Market growth rate 3.5% annually. • PPC market share will be 22% By 2012. • Potential Export in Jordan & the Gulf region.
Slaughterhouse & Broiler Farms Market Analysis • Market Sales Mixed will be as follows :
Slaughterhouse & Broiler Farms Distribution Local market will be classified into four territories: • North, Center, South, and the Gaza Strip • Outlets will be categorized as follows : • PPC owned centres and authorized distributors • Supermarkets ,restaurants and food outlets
Slaughterhouse & Broiler Farms Competition • Manual slaughtering and de-feathering small shops. • Semi manual slaughterhouses (Birzeit & Ramallah) • Smuggled products from Israeli slaughterhouses
Slaughterhouse ProjectsCompetitive Advantage • In-house professional veterinary inspection • Fully Automated process with new technology • Part of PPC integration (i.e: lower production cost ) • Efficient distribution network • Sufficient and well placed sales outlets • .