1 / 14

NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT

NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT. FloodSmart Update Bruce A. Bender April 6, 2009. Policies In Force Update. As of January ‘09: 5.61 million Growth from June ‘04 – Jan ‘09: 26.2% Growth CT5: 0.79% (since 4/08). Policy Retention. Policies In Force Update.

daphne
Download Presentation

NATIONAL FLOOD DETERMINATION ASSOCIATION 2009 ANNUAL RETREAT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NATIONAL FLOOD DETERMINATION ASSOCIATION2009 ANNUAL RETREAT FloodSmart Update Bruce A. Bender April 6, 2009

  2. Policies In Force Update • As of January ‘09: 5.61 million • Growth from June ‘04 – Jan ‘09: 26.2% • Growth CT5: 0.79% (since 4/08)

  3. Policy Retention Policies In Force Update • Growth in SFHA exceeds NSFHA • But sales higher in NSFHA! • Retention improves significantly

  4. Campaign Summary* • DRTV Estimated Impressions: 1.1 billion • Print Estimated Circulation: 32.4 million • PR (stories w/FloodSmart) Circulation: 138 million • Direct Mail Pieces Mailed: 6.37 million • Calls to Call Center: 79,500 • FloodSmart.gov hits: 1.26 million • Agent Referrals (FloodSmart.gov + Call center): 60,700 • Risk Profile on FloodSmart.gov: 557,000 * April 2008 – December 2008

  5. Campaign Summary • Agents.FloodSmart.gov • 27,000 Registered Agents • 13,000+ Referral Agents • 1,000+ agents used Co-Op ads • Mail On Demand has had 650 log-ins and 23 orders to date

  6. Campaign Highlights - PRP

  7. Campaign Highlights – PRP Results

  8. Campaign Highlights - FSAW • Flood Safety Awareness Week: March 15-21, 2009 • Partnered with NOAA and the NWS • Web site with interactive map and tools • Outreach Results as of March 30 • Web site had over 8,000 visitors • More than 1.25MM media impressions • 13 different organizations distributed FSAW press releases and messages. • Received strong support from insurance associations www.floodsmart.gov/noaafloodweek

  9. Campaign Highlights – Updated FloodSmart.gov • Content updates • “One-stop-shop” for risk profile and agent referrals • Toolkits are available for download • Shareable assets:“Flood Scenarios” and the “Cost of Flooding” tools • Testimonial videos can be linked from YouTube

  10. Campaign – Coming Soon – Mapping Status Report

  11. Campaign – Coming Soon – Spanish Material CD Library

  12. Campaign –Coming Soon –Mail on Demand • New PRP Template • Homeowners Cross-Sell Promotion PRP Template Homeowners Cross-Sell Template

  13. Campaign – Coming Soon –Much More • Hurricane Season • Widget • Landing Page • Theme: “Hurricane Season is Flood Season” • Buffer Zone Direct Mail • Testimonial

  14. QUESTIONS?

More Related