Introduction to Industrial Labeling Applications

1. Introduction to Industrial Labeling Applications Professional Labeling Solutions Z Zakaria, Sr. Marketing Manager, Dymo

2. Contents • Introduction and objective • The value of identification • Modules • Datacomm • Building Automation • Security • Electrical / MRO • Facilities Management / Inventory Control

3. Introduction and Objective • The purpose of this presentation is to give the reader a familiarity with successful labeling applications with the Dymo’ industrial labeling tool range (Rhino) in the U.S. and E.U. • Each key market segment is presented individually as a module. Each module gives a definition and examples of labeling applications. This is followed by general comments about factors that drive the need for labels, and where applicable, thoughts on potential differentiation in Asia. • This presentation is not meant to be an encompassing, in depth study in the various markets. Instead, it should be treated as an introduction to the industrial labeling markets.

4. The Value of Identification • The common factors that drive the need for identification are: • Saving time during troubleshooting (saving time equates to saving money). • Communicating vital information such as warnings, time period of required maintenance, person responsible for last work performed, etc. • The factors that drive users to use labeling tools: • Regulations, standards, or requirements. • The user’s desire to appear professional • Typical objections to using labeling tools: • Additional incremental cost to the job / project in terms of material (labels) and planning.

5. Datacomm (Structured Cabling) Professional Labeling Solutions Z Zakaria, Sr. Marketing Manager, Dymo

6. Contents • Industry definition • Explanation of the application • Label application examples • Labeling standards • Value of identification

7. Datacomm • Structured cabling or premise wiring (where Dymo is focused in US / EU) • Building or campus telecommunications cabling infrastructure that consists of a number of standardized smaller elements (hence structured) called subsystems. (Source: Wikipedia) • Influencer / decision maker: Building owner. • User of labeling solutions: Installers • Other types of Datacomm application (no focus) • Applications that are longer in distance that goes from a central point to remote areas. • Influencer / decision maker: Large Telecom companies • User of labeling solutions: Installers • Network managers are most concerned with the installation and maintenance of the network to ensure efficiency. • Channel information (US/EU): • Datacomm distributors

8. Components / Sub-elements of Structured Cabling / Premise Wiring • Entrance Facilities is where the building interfaces with the outside world. • Equipment room is the space that houses building telecommunications systems such as PBXs, servers, and the mechanical terminations of the telecomm wiring system. • Telecommunications (or wiring) closet is an enclosed area, such as a room or cabinet, for containing telecommunications equipment, cable terminations and cross connects. Each building must have at least one wiring closet. • Source: Video Products Inc.

9. Components / Sub-elements of Structured Cabling / Premise Wiring • Backbone wiring is the cabling used between telecommunication closets, entrance facilities, equipment rooms and buildings. • Horizontal wiring encompasses all cable from a work-area wallplate or network connection to the telecommunications closet. The outlets, cable, and cross-connects in the closet are all part of the horizontal wiring, which gets its name because this type of wiring does not go up or down any floors of a building. • Work area is building space where occupants utilize telecommunications equipment. It includes all cable components between a horizontal-wiring wallplate or LAN outlet and end-user telecomm devices, such as telephones, data terminals, computers, modems, etc. • Source: Video Products Inc.

10. Label Application Examples • Work area • Faceplate labels • Wiring • Vertical wrap labels • Horizontal wrap labels • Flag labels

11. Label Application Examples • Closet / Equipment room • Patch panel • Punch blocks (110 / 66 / BIX) • Racks and Shelves

12. Labeling Standards • BICSI (Building Industry Consulting Service International) • A non-profit industry association, concerned with promoting correct methods for all aspects of the installation of communications wiring. The organization is strong is the US and is growing in the EU. The standards written by BISCI are guides, and not necessarily enforceable by law. BISCI works with TIA and EIA to create these guidelines. • TIA (Telecommunications Industry Association) • US organization that specifies minimum requirements for telecommunications cabling within an office. • EIA (Electronic Industry Affiliate) • The Electronic Industries Association (EIA) comprises individual organizations that together have agreed on certain data transmission standards. • Refer to “Dymo Industrial Quick Reference Guide For Understanding and Applying the TIA / EIA-606-A Standard” for labeling standards in Datacomm (US market).

13. Value on Identification • The value of identification is most evident when: • Moves or adds – events to move personnel or equipment to new location, or addition of new personnel or equipment. • Troubleshooting – to quickly resolve issues to minimize downtime. • The stakeholder drives the need for identification. Generally speaking, the stakeholder is the one that has most at risk for downtime of the network (voice or data): • Owner – the owners or managers of the equipment or network. • Service contractors – if the owners contract the maintenance of the network to independent firm. These companies want to minimize the work done to maximize their profits.

14. Building Automation Professional Labeling Solutions Z Zakaria, Sr. Marketing Manager, Dymo

15. Contents • Industry definition • Explanation of the application • Label application examples • Value of identification • Potential markets for Asia

16. Building Automation • Installation of equipment or services in a building (residential / commercial / industrial) to automate: • Audio • Visual • Lighting • Heating, ventilating, and air conditioning (HVAC) • Security (this will be covered separately) • Increasingly data and telecommunications • Programmable assets (i.e. elevators) • Home automation is a specific field within building automation that focuses on private residences. • Facility managers are interested in utilizing their resources efficiently. • Channel information (US/EU) • Distributors fall into following groups: • Audio, Visual, Lighting (Pro A/V focused) • Security • HVAC (not a focus)

17. Commercial Building Automation (HVAC example) • A representative system involves controllers, inputs and outputs to control various HVAC equipment.

18. Label Application Example (Professional Audio / Video) • Input / output equipment • Processors • Mixers • Amplifiers • Converters • Generators • Etc. • Racks • Wire and cables • Source: Aurora Multimedia

19. Label Application Example (Lighting Control) • Control Panels • Programmable controllers • Switch stations (faceplates) • Wires and cable • Source: Hubbell Building Automation

20. Value on Identification • The value of identification is most evident when: • Damage is done to system and repairs have to be done. • The stakeholder drives the need for identification. The stakeholder is the one that has most at risk: • Owner – the owners of the building or equipment. • Service contractors – if the owners contract the maintenance of the network to independent firm. These companies want to minimize the work done to maximize their profits.

21. Potential Markets In Asia • In Asia, building automation is focused on conserving energy. • In the US and EU, Professional A/V (Pro A/V) is focused on multimedia installation within a building (e.g. offices, churches). • In Asia, larger installations can be looked for (convention centers, airports). • The entertainment market is also strong in Asia (Karaoke bars, Cineplex). • Broadcasting is a specialized Professional Audio/Video market segment. In the US, it is a different segment because of the channel preferences. In Asia, digital TV is a driver in this segment. This includes A/V production facilities.

22. Security Professional Labeling Solutions Z Zakaria, Sr. Marketing Manager, Dymo

23. Contents • Industry definition • Label application examples • Value of identification • Potential markets in Asia

24. Security • Installation of equipment or services in a building (residential / commercial / industrial) to provide security, including fire and natural disaster monitoring. • Facility managers and/or owners are interested in making their premises secure and ensuring the safety of their occupants. • Security companies are interested in generating revenue from monthly monitoring fees. • In the US / EU, there are specific distributors to serve this market. • The drivers for this market are: • High cost of labor prohibits on-site security guards. • High value of premise / assets on location.

25. Label Application Example • Equipment • Sensors • Cameras • Alarms • Control panel • Wire and cables

26. Value on Identification • The value of identification is most evident when: • Damage is done to system. • The stakeholder drives the need for identification: • Owner – the owners of the premise want virtually no downtime. • Monitoring services – typically the monitoring companies offer installation and maintenance services. To minimize on-site work, the system has to be easy to troubleshoot.

27. Potential Markets In Asia • In the US and EU, “security market” is focused on installations in industrial and commercial buildings. In Asia, since cost of labor can be relatively cheap, these types of buildings may not be a focus since they may have on-site security personnel. Instead, premises of high value or large spaces can be looked for: • Airports • Seaports • Transit systems • Convention centers • Tourist areas

28. Electrical / MRO Professional Labeling Solutions Z Zakaria, Sr. Marketing Manager, Dymo

29. Contents • Industry definition • Label application examples • Value of identification

30. Building Automation • The electrical market is very large and can be defined in many ways. In the labeling context, the segmentation is driven by channel preferences and can be broken down in to four general segments: • OEM – original equipment manufacturers of electrical products. Typically large volume users who prefer benchtop (e.g. Zebra printers) over handheld printers. • Job shops – companies who put together electrical controls or wires for either automation equipment or buildings. Depending on the size of the shop, they either prefer benchtop printers or handheld printers. However, PC connectivity seems to be a common need. • Installers / contractors – companies who install electrical services in buildings. This segment is ideal for the Dymo printers as users typically prefer handheld printers to do on site labeling. These users also use significant volumes. In the US/EU, these users buy from electrical distributors. • MRO – maintenance, repair operations who maintains electrical services in buildings and / or electrical equipment and machinery. These users prefer handheld printers. In the US/EU, they tend to purchase from catalogs such as Grainger.

31. Label Application Examples (OEM Electrical Products) • Motors, Generators, etc. • Typically super-durable labels printed on benchtops printers in very high volumes.

32. Assembles control panels for industrial equipment or buildings. Wire harness shops makes wire bundles. Label Application Examples (Job Shops)

33. Label Application Examples (Installers / Contractors) • Handheld printers are ideal for on site labeling. Distribution Panels Conduits Wire Wrapping – Dist. Panels Electrical Boxes Receptacle Covers Electrical Rooms

34. Label Application Examples (Installers / Contractors) Electrical Switches Residential Electrical Panels Equipment Labeling Switch Gear Devices Wire Wrapping

35. Label Application Examples (MRO) • On site maintenance and repair operations.

36. Value on Identification • The value of identification is most evident when: • Maintenance and repairs have to be done. • The stakeholder drives the need for identification. The stakeholder is the one that has most at risk: • Owner – the owners of the building or equipment. • Service contractors – if the owners contract the maintenance of the equipment or premise to independent firm. These companies want to minimize the work done to maximize their profits.

37. Facilities Management / Inventory Control Professional Labeling Solutions Z Zakaria, Sr. Marketing Manager, Dymo

38. Contents • Industry definition • Label application examples • Value of identification

39. Facilities Management / Inventory Control • Facilities management can encompass many different aspects of the installation and maintenance of a facility / building / premise. Responsibilities can include: • HVAC • Electrical • Plumbing • Inventory • Inventory control is the aspect of facilities management which is attractive to hand held labeling. • Inventory control includes: • Tools • Inventory • Assets

40. Label Application Examples (Inventory Control) Tools Inventory Tools inventory - wood shelves Hand Tools Identification Pipe Marking Safety Lock-out Center

41. Value on Identification • The value of identification is most evident because: • These items are of value. • Labeling makes the items easier to find. • The stakeholder drives the need for identification. The stakeholder is the owner of the inventory.

42. END Z Zakaria, Sr. Marketing Manager, Dymo