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Web Syndication & Podcasts

Web Syndication & Podcasts. Presented by: Jordan Adler Andrew Schumacher. Syndication (In General). Television/Radio Right to broadcast shows to multiple stations without going through a broadcast network “Local affiliates” Print

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Web Syndication & Podcasts

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  1. Web Syndication &Podcasts Presented by: Jordan Adler Andrew Schumacher

  2. Syndication (In General) • Television/Radio • Right to broadcast shows to multiple stations without going through a broadcast network • “Local affiliates” • Print • News articles, columns, and comic strips made available to newspapers and magazines • What’s the theme?

  3. Web Syndication • General Definition: • A section of website is made for use by other websites • Realistic Definition: • “web feeds” from a site to provide others with a summary of recently added content

  4. History of Successful Web Syndication • Beginning Year: 2001 • Publisher: Miniclip (online gaming website) • Use: Syndicated browser based interactive games

  5. Uses of Web Syndication • Media Outlets (Newspapers/TV websites) • Publish “Latest News Headlines” • Commercial Websites • Publish “New Product Offerings” • Bloggers • Publish “Latest Blogs”

  6. Benefits of Web Syndication • Benefits to both the providing and receiving websites • Receiver: More information = more attractive to users • Provider: Exposure across many websites • Online Marketers • Use Personal feeds instead of email lists/newsletters

  7. How does Web Syndication work? • “Web Syndication” is a news feed • Transported through: • HTML • Javascript • XML (more common) • Formats: • RSS (Really Simple Syndication, RDF Site Summary, Rich Site Summary) • Atom • Read By: • RSS Reader • Other webpages • http://www.springwidgets.com/widgetize/23/?param=http://rss.cnn.com/rss/cnn_topstories • Web Tool that helps you import RSS feeds onto your webpage

  8. RSS • People keep updated with their website in an automated way • RSS reader/feed/aggregator • Many available on the web • Subscribing to a feed: • Manually enter in feed’s link • Clicking on this icon: • Reader checks for updates periodically (based on default settings or user input time)

  9. RSS Readerhttp://www.rssreader.com/

  10. RSS Advisory Board • Maintain/publish RSS specification and answer questions about format • Mozilla Firefox started using this: • Internet Explorer/Outlook, Opera followed • The orange RSS square can be considered an “industry standard”

  11. RSS/Syndication Examples • http://www.navy.mil/podcast/podcast.asp • http://www.cnn.com/ • http://www.forbes.com/markets/index.xml • It’s Everywhere!!!!

  12. Making RSS (Code) Bare Minimums: <rss version="2.0"><channel>     <title>Xul</title>         <link>http://www.xul.fr/</link>     <description></description>     <item>     </item>    </channel></rss> • Additional Tags (optional): • <language>, <docs>, <webMaster>, <pubDate>, <image> • <docs> document that specifies format of the file

  13. Making RSS (Code 2) Item Bare Minimums: <item>         <title>Xul news</title>                 <link>http://www.xul.fr/en-xml-RSS.html</link>         <description>... some text... </description>     </item> • Item Additional Tags (optional): • <pubDate>, <guid>, <category> • <guid> string of characters unique to item (like an ID in JS)

  14. RSS Example • http://www.m080060.it452.cs.usna.edu/RSS/ • Note the RSS symbol on the top right of Mozilla Firefox Browser

  15. RSS Example (Code 1) - HTML <!-- Header Code goes above here -- > <html xmlns = "http://www.w3.org/1999/xhtml"> <head> <title>RSS Example</title> <link rel="alternate" type="application/rss+xml" href="http://www.m080060.it452.cs.usna.edu/RSS/getTimes.xml" title="RSS Get Times"/> </head> <body> <h1> RSS Example </h1> <p> Click this image: <a href="http://www.m080060.it452.cs.usna.edu/RSS/getTimes.xml"> <img src="rss.jpg" width="50" height="50" alt="RSS"/> </a> to get the RSS feed. </p> <!– More HTML/JS/code goes below here -- >

  16. RSS Example (Code 2) – RSS/XML <?xml version="1.0" ?> <rss version="2.0"> <channel> <title>Running Updates</title> <link>http://www.m080060.it452.cs.usna.edu/RSS/</link> <description>Provides users with running updates from the Chicago Marathon</description> <image> <url>http://www.m080060.it452.cs.usna.edu/RSS/runner.bmp</url> <link>http://www.m080060.it452.cs.usna.edu/RSS/getTimes.xml</link> </image> <item> <title>Runner #1</title> <link>http://www.m080060.it452.cs.usna.edu/RSS/runner.php?id=1</link> <description>Runner #1's time</description> </item> <!-- MORE ITEMS GO HERE --> </channel> </rss>

  17. Podcasts • Definition • Digital media file distributed over the internet using syndication feeds for playback on portable media players or computers • Podcasting • Podcaster – author of podcast • Podcasts: syndicated, subscribed to, downloaded automatically when new content is added (via RSS/Atom) • iPod – 1st portable media player to accept podcasts via podcasting scripts

  18. How Podcasting Works • 1. User creates a media file • 2. User uploads file to some webserver (file can be accessed by public) • 3. User modifies RSS/Atom/XML document by adding an “item” which contains the file information • 4. Subscriber’s feed is notified that there is an update via a periodic check (how often is setup by the user or default programmed value) • 5. File can be downloaded to computer or portable media device

  19. Social Podcasting • When more than one author inserts their own content into a podcast

  20. Civilian/Military Importance of Podcasts/Feeds • Why do YOU think podcasting is or isn’t important?

  21. Make Your Own Podcast • See supplemental paper.

  22. Works Cited • Wikipedia • http://en.wikipedia.org/wiki/RSS_%28file_format%29 • http://en.wikipedia.org/wiki/Web_syndication • http://en.wikipedia.org/wiki/Broadcast_syndication • http://en.wikipedia.org/wiki/Print_syndication • http://en.wikipedia.org/wiki/Podcasts • http://en.wikipedia.org/wiki/Social_podcasting • RSS Creation • http://www.xul.fr/en-xml-rss.html • RSS Reader • http://www.rssreader.com

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