Components of a Business Plan

1. Components of a Business Plan Mr. Goff

2. Executive Summary Should be short Self Explanatory Summarize key points of Plan Explain why you believe in the Plan

3. Statement of Purpose Why was this plan designed? Operating Guide or Financing Proposal? Why will this plan succeed?

4. Objectives and Academic Training/Rationale Description of program How it will be developed How it will be carried out How do the components fit together?

5. The Market Must include who the buyers are, what they want and for what purpose they are buying. Must be in very general terms

6. Competition and Feasibility Study Who are your competitors? What makes your program better than theirs? What make this worth doing?

7. Strengths and Weaknesses of the Program? Who will be involved in developing the program? S.W.O.T. � (Strengths, Weaknesses, Oppurtunities, and Threats)

8. Marketing Mechanisms How do you plan to market this program? Which for of advertising would be best?

9. Resources Do you have enough available to carry out this program? Where will you get them if you are lacking resources?

10. Timescales Schedule: Exactly when and where do you plan everything to happen. At what point will you begin to make a profit?

11. Costing and Cash Flow Budget: Must be precise and complete. Must be well prepared. Know where your funds will come from. Good to have a backup source if needed.

12. Review � The Budget Plan Executive Summary Statement of Purpose Objectives and Academic Training/Rationale The Market Competition and Feasibility Study Strengths and Weaknesses of the Program? Marketing Mechanisms Resources Timescales Costing and Cash Flow