1 / 29

Get your customers hooked with Content Marketing

Get your customers hooked with Content Marketing. Presentation at IHM, Stockholm by @ parlagerstrom. CU revised June, 2011. What ? .

darcie
Download Presentation

Get your customers hooked with Content Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Get yourcustomershookedwithContentMarketing Presentation at IHM, Stockholm by @parlagerstrom CU revised June, 2011

  2. What? ”Contentmarketing is a marketing techniqueofcreating and distributing relevant and valuablecontenttoattract, acquire, and engage a clearlydefined and understoodtargetaudience - with the objectiveofdriving profitable customer action.”

  3. Content DRIVES DECISION MAKING!

  4. http://www.youtube.com/watch?v=J80VHp_hIIA

  5. http://www.youtube.com/watch?v=ZKCdexz5RQ8

  6. …and Content is opportunity Where Content is working

  7. Content - Owned, Paid and Earned

  8. The new model of content consumption • We are now dealing with educated buyers • Word of Mouth has become Word of Mouse Source: Content is critical in social media marketing | Search Engine Marketing News

  9. Youare in for the long ride

  10. ” ” ”The currency in social media is value, and thatvalue is created by producing and sharingvaluablecontent.”

  11. MOVING FOM BRAND TO SOCIAL CONTENT

  12. The Platforms and The Challenges Source: www.market0.com, Junta42, Content marketing Institute and Marketing profs

  13. ? Contentstrategy? HOW IS MY CONTENT: GENERATED? PRODUCED? MULTIPLIED? ACCESSIBLE? EASY TO VIEW? EASY TO USE AND SHARE?

  14. The OLD WORLD:THE COMMUNICATOR AS the Teacher

  15. THE NEW WORLD: all in the playground - Who’s in Your Gang?

  16. The contentchallenge:- creation- EngagemenT

  17. Content Tactics- some statistics Source: www.market0.com, Junta42, Content marketing Institute and Marketing profs

  18. Who? Produce your content?

  19. Crowdsourcing and Curating content

  20. Storiesarekey

  21. Whattypeofcontent is there? • Comments • Blogpost • Tweets • Photos • Illustrations • Video • Podcasts • Webinars • eBooks

  22. What is my engagementstrategy?

  23. Through your Mynewsdesk newsroom - In 1o minutes you CAN… 50 MILLION PEOPLE PUBLISH BLOG 490 MILLION PEOPLE 50 MILLION PEOPLE 600 MILLION PEOPLE 200 MILLION PEOPLE

  24. Someexamples • http://www.youtube.com/watch?v=Wot64D3Odww&feature=player_embedded#at=35

  25. In detail - Will it blend?

  26. Ourownexample – howmynewsdeskwork Our ”Contenthub”

  27. Ourblogs How? • 3 weekly (guest or ”knowledge”, product feature, Fridayfun) • Editorialcalender • Verycarefulwith SEO, tags and categorization Somenumbers • Doubled the amountofreads in 2010 • 20-25% ofvisitorswrites the blogurl or has it as a favorite. • Links from Twitter, Facebook and LInkedIngenerates 10% ofblogtrafic. • The visitorreads in average 1:30 minutes.

  28. our social media newsrooms • 7 newsrooms! • Small as largepieceofnews gets published – doesn’thaveto be a press release. • Wereach media, butalsootherinfluencers like customers, bloggers and ownstaff. • Transparant – all staffcan be found in newsrooms. • SEO – youfinduseverywherewhensearching. • All content is uploadedautomaticallytoour social media platform = saves time.

More Related