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M-Commerce

M-Commerce. Breanna Barnes & Scott Beaudoin. Mobile Commerce. Also known as “m-commerce” The use of wireless handheld devices to conduct commercial transactions online . Examples: Iphone/Ipod Smartphones Ipad/Tablet. Mobile Commerce-Facts. Amazon Price Check App

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M-Commerce

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  1. M-Commerce Breanna Barnes & Scott Beaudoin

  2. Mobile Commerce • Also known as “m-commerce” • The use of wireless handheld devices to conduct commercial transactions online. • Examples: • Iphone/Ipod • Smartphones • Ipad/Tablet

  3. Mobile Commerce-Facts • Amazon Price Check App • 5% off of items found in store • Black Friday • 1 in 4 dollars was made through mobile devices • Cyber Monday • 4.6 Billion sales total • Mobile Commerce grew 63% • Tablet’s and Smartphones • consist of 30% of all traffic in e-commerce

  4. Timeline • 1973: Originated from POS swipe systems • 1997: Evolved to Wireless Adaptation Protocol and i-mode Internet • 1997: Coca-Cola mobile phone enabled vending machines • Early 2000’s- Mobile parking payments • Boom of smart phones

  5. Types of Mobile Commerce-Banking • Monitise • allows online money transactions • world leader in Mobile Money plc. • US Bank • won “Mobile Bank of the Year” at the Mobile Commerce Awards • Mobile Check Deposits • Offers mobile bill pay • US Bank and Monitise Unite • Increasing the likelihood of sales • Instant checkout capabilities • Connecting consumers to brands of their choice

  6. Types of Mobile Commerce-Retail • Apps- Target, Best Buy, Apple App Store • made accessible through many devices • Bar Codes- Amazon Dash • More advanced POS devices • Restaurants • Company phones- Blackberry • Can be utilized in most industries

  7. Cases 1 & 2- Advantages of Mobile Commerce Target • In 2010, won “Mobile Retailer of the Year” • In 2013, won “Mobile Retailer of the Year,” even after huge data breach • Launched Cartwheel app in 2013 Uber • In 2013, won “Mobile Commerce Application of the Year” • Provides mobile app to allow customers luxury cab rides • Location services and easy payment methods

  8. Case #3 Disadvantages of Mobile Commerce Sonic Notify-Golden State Warriors • Cheap sensors to monitor locations of fans phones via Bluetooth • Offer upgraded tickets during game • Constantly annoying fans Companies without Mobile Sites • 57% of customers wouldn’t recommend a business without a mobile site Lack of Trust/Risk • Customers have trouble paying websites rather than people

  9. Video- Effects of Mobile Commerce

  10. Sources http://www.businessinsider.com/mobile-and-e-commerce-growth-in-2013-2013-12 http://searchenginewatch.com/article/2332195/30-of-Ecommerce-Site-Traffic-Came-from-Mobile-in-2013-Study http://www.monitise.com/americas/news-and-events/press-releases/2013/1008.php http://www.bizjournals.com/twincities/news/2013/12/31/mn-companies-mobile-commerce-awards.html?page=all http://infospace.ischool.syr.edu/2012/03/28/the-rise-of-mobile-commerce/ http://www.businessweek.com/articles/2014-03-20/sonic-notify-uses-phones-to-bug-fans-who-buy-cheap-seats http://www.whitehatmedia.com/blog/mobile-commerce-winners-and-losers http://www.strategy-business.com/article/00053?gko=9bcc1 http://www.investopedia.com/terms/m/mobile-commerce.asp

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