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Building bridges between SEO & PR

Building bridges between SEO & PR. Lance Concannon PRCA Gateway 25 September 212. Bridging the gap between SEO & PR. Who manages SEO strategy? . Who manages SEO strategy? . Nobody . Who manages SEO strategy? . Nobody Internal Digital Marketing Dedicated resource.

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Building bridges between SEO & PR

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  1. Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212

  2. Bridging the gap between SEO & PR

  3. Who manages SEO strategy?

  4. Who manages SEO strategy? • Nobody

  5. Who manages SEO strategy? • Nobody • Internal • Digital • Marketing • Dedicated resource

  6. Who manages SEO strategy? • Nobody • Internal • Digital • Marketing • Dedicated resource • External • SEO • Digital • PR

  7. Building relationships

  8. What do SEO people care about? 2011 Search Engine Ranking Factors http://www.seomoz.org/article/search-ranking-factors

  9. In English…

  10. What YOU should be doing to help

  11. On-page copy

  12. Off-page copy

  13. Social media channels

  14. But balance is important!

  15. What else can you offer? • High authority links • Mainstream media • Blogs, communities • Partnerships

  16. What else can you offer? • High authority links • Media coverage • Blogs, communities • Partnerships • Quality content • Text • Video • Infographics

  17. What else can you offer? • High authority links • Media coverage • Blogs, communities • Partnerships • Quality content • Text • Video • Infographics • Social media • Owned channels • Viral buzz

  18. What they can do for you

  19. Thank you. lance.concannon@text100.co.uk

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