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TOURISM DEVELOPMENT Making three ends meet

TOURISM DEVELOPMENT Making three ends meet. Henrik Halkier Professor of Regional and Tourism Studies Aalborg University Denmark halkier@ihis.aau.dk http://www2.ihis.aau.dk/~halkier/. TOURISM DEVELOPMENT Making three ends meet. Henrik Halkier Aalborg University Denmark

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TOURISM DEVELOPMENT Making three ends meet

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  1. TOURISM DEVELOPMENTMaking three ends meet Henrik Halkier Professor of Regional and Tourism Studies Aalborg University Denmark halkier@ihis.aau.dk http://www2.ihis.aau.dk/~halkier/

  2. TOURISM DEVELOPMENTMaking three ends meet Henrik Halkier Aalborg University Denmark halkier@ihis.aau.dk

  3. TOURISM DEVELOPMENTMaking three ends meet Henrik Halkier Aalborg University Denmark halkier@ihis.aau.dk

  4. TOURISM DEVELOPMENTMaking three ends meet Introduction: Actors in tourism development Reasons to go / 1: Destination attractiveness Reasons to go / 2: Image and experiences Alternative strategies Nothing special? Extending the season in a cool location http://www2.ihis.aau.dk/~halkier/

  5. Tourists and tourism:WHAT’S IN A NAME ? “someone who moves away from home on a temporary or short-term basis for at least 24 hours, whether travelling in his or her own country (domestic tourism) or going to another country (international tourism)” (Law, 1994 p.4).

  6. Tourists and tourism:WHAT’S IN A NAME ? ”Tourism may be defined as the sum of the processes, activities, and outcomes arising from the interactions among tourists, tourism suppliers, host governments, host communities, origin governments, universities, community colleges, and non-governmental organisations, in the process of attracting, transporting, hosting and managing these tourists and other visitors”. (Weaver & Lawton 2006, p.3).

  7. Tourism developmentMAPPING A TRIANGLE Public facilitators/ regulators Private providers Tourists Source: H. Halkier: Regional turismeudvikling mellem udbud og efterspørgsel, in Halkier et al. (eds.): Regional turismeudvikling mellem udbud og efterspørgsel, Aalborg: Aalborg Universitetsforlag, 2002, p 120

  8. Reasons to go / 1DESTINATION PULL FACTORS • Geographical proximity to markets • Accessibility to markets • Availability of attractions • Availability of services • Affordability • Peace, stability & safety • Cultural links • Positive market image • Pro-tourism policies

  9. Reasons to go / 1NORTHERN CHALLENGES ? International tourism in Europe. Source: Calculated on the basis of World Tourism Organisation 2005.

  10. Reasons to go / 1NORTHERN CHALLENGES ?

  11. Reasons to go / 2IMAGES OF OTHERS

  12. Reasons to go / 2COMPLEX EXPERIENCES • Attractions more/less possible to develop • Organisation creates different ways to approach potential visitors

  13. ALTERNATIVE STRATEGIES? • Hospitality • Convenient/cheap transport • Mouth-to-mouth information

  14. ALTERNATIVE STRATEGIES? • Existing/new markets • Digital convenience • Analysis of competition?

  15. ALTERNATIVE STRATEGIES? • New products/attractions/services • Destination development, coordination • Analysis of trends in demand?

  16. ALTERNATIVE STRATEGIES? • Authentic and unique experiences • Existing image as a challenge • Relevance for all types of tourism?

  17. NOTHING SPECIAL?Extending the season in a cool location

  18. NOTHING SPECIAL?Extending the season in a cool location

  19. NOTHING SPECIAL?Extending the season in a cool location

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