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Strategic Conversations Membership Marketing. April 29, 2014. Welcome. Membership Statistics As of March 31, 2014 30,826 members 6% ahead of last year 76% overall retention.
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Strategic ConversationsMembership Marketing April 29, 2014
Membership StatisticsAs of March 31, 201430,826 members6% ahead of last year76% overall retention
Membership CategoriesProfessional Members: 65% of totalYoung Professionals: 10% of totalSmall Nonprofit Organizational: 5%Large Nonprofit Organizational: 5%Associate: 2 %
IHQ Discussion Questions Why are your chapter members joining AFP?
IHQ Discussion Questions Why are your chapter members renewing their membership?
IHQ Discussion Questions What membership marketing tactics are working well in your chapter?
IHQ ResourcesNew and Existing • Renewal Schedule and Process • Member Retention Outreach Template • Top Ten Reasons to Join Video • Membership Landing Page • Online Join/Renew Function
Chapter Discussion Topics • Successful Retention Strategies • Value Driven Membership Benefits • Ways to Reach Remote Fundraisers
IHQ Discussion Questions What tools can IHQ provide you with to help with your marketing plans?
Future Strategic Conversation Topics • NPD – May • President-Elect – June 24th • Education Chair – July • Communications Chair – August • Diversity Chair – September 18 • Next Generation – October 2nd