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MEMBERSHIP MARKETING DRIVE 2012

MEMBERSHIP MARKETING DRIVE 2012. RETENTION OF MEMBERSHIP. Revisit FIA Value Proposition Branding (more activities) Marketing material. ( RiskSA ) Revisit Website (more marketing oriented) SNAPPY Communication Social Media (Epic) Intermediary Campaign. NEW MEMBER DRIVE. Road Shows

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MEMBERSHIP MARKETING DRIVE 2012

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  1. MEMBERSHIP MARKETING DRIVE 2012

  2. RETENTION OF MEMBERSHIP • Revisit FIA Value Proposition • Branding (more activities) • Marketing material. (RiskSA) • Revisit Website (more marketing oriented) • SNAPPY Communication • Social Media (Epic) • Intermediary Campaign

  3. NEW MEMBER DRIVE • Road Shows • Regular visits to branches • Breakfasts inviting non members • Regional Conferences • Joint FSB conferences (involve FSB + Inseta) • CPD Points • Regional Coordinators. • Involve branch chairs to identify non members • and arrange visits and presentations. • .

  4. NEW MEMBER DRIVE • Reward system.(every new member- 2 month (R260) • Reward potential members. • Identify list of cancelled members with an offer • to rejoin without penalties(FIA, LUASA, SAFSIA)

  5. NEW MEMBER DRIVE • FSB Data – to identify potential • New applications to be part of industry body • Government tenders • Insurers ST • Identify non members and motivate • New contracts compulsory membership • Visit CEO’s

  6. NEW MEMBER DRIVE • Insurers LIFE • Discovery franchises • Liberty franchises • Momentum franchises • ALL Insurers • Masthead & FPI • Enter into discussions • Duplication • ID non core functionalities

  7. NEW MEMBER DRIVE • Utilize FIA Awards • Representation • Insight magazine • Consumer magazines.(Who and what is FIA) • Multi Nationals • Visit Life and Short Term • Moonstone Relationship – NB!! Material: Brochures available & Why FIA, corporate DVD

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