TWITTER TRAINING

1. TWITTER TRAINING 17 MAY 2013

2. TWITTERIN A NUTSHELL What is Twitter? Twitter is an information network made up of 140-character messages called Tweets. It's an easy way to discover the latest news related to subjects you care about. How is it useful? Twitter contains information you will find valuable. Messages from users you choose to follow will show up on your home page for you to read. It’s like being delivered a newspaper whose headlines you’ll always find interesting – you can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time. The value of Twitter Reading Tweets and discovering new information whenever you check in on your Twitter timeline is where you’ll find the most value on Twitter. Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.

3. SIGNING UP Steps to sign up • Go to https://twitter.com/ • Go to the sign up section on the page and fill in your details (your name, your email address and your password you’d want to use) • Once your details are filled in, click Sign up for Twitter

4. SIGNING UP Steps to sign up • You’ll be taken through to a page where you have to confirm your details. • If prompted to chose another name, choose from the options suggested or add extra characters like numbers or underscores. Note that you can change this later on. • To complete, click on Create my account

5. SIGNING UP Steps to sign up • Then you’ll be taken to a page that will show what your profile will look like. • You will then be taken through a course of tutorial-based instructions.

6. SIGNING UP Steps to sign up • Then you’ll be taken to a page that will show what your profile will look like. • You will then be taken through a course of tutorial-based instructions. • First to follow some people. Don’t be perturbed by their options they give you, you can always unfollow them later.

7. SIGNING UP Steps to sign up • Then you’ll be taken to a page that will show what your profile will look like. • You will then be taken through a course of tutorial-based instructions. • First to follow some people. Don’t be perturbed by their options they give you, you can always unfollow them later. • Then to follow more people, split by category.

8. SIGNING UP Steps to sign up • You’ll then be asked whether you’d like to import people from your mails. • You can skip this step if you want to.

9. SIGNING UP Steps to sign up • Now you’re nearly ready. • Just need to spice up your profile now. Load an image of yourself (preferably of your face, full length photos will be viewed as small in the thumbnail) • Then add your bio, a short blurb of who you are, what you do, etc.

10. SIGNING UP Steps to sign up • Now you’re nearly ready. • Just need to spice up your profile now. Load an image of yourself (preferably of your face, full length photos will be viewed as small in the thumbnail) • Then add your bio, a short blurb of who you are, what you do, etc. • That should do it!

11. SIGNING UP Steps to sign up • Now you’re ready to tweet! • You will be prompted to resend the confirmation to your mail address. • Click Resend confirmation.

12. SIGNING UP Steps to sign up • Now you’re ready to tweet! • You will be prompted to resend the confirmation to your mail address. • Click Resend confirmation. • Once you get the email, click on Confirm your account now to continue.

13. SIGNING UP Steps to sign up • Now you’re ready to tweet! • You will be prompted to resend the confirmation to your mail address. • Click Resend confirmation. • Once you get the email, click on Confirm your account now to continue. • Now you’re ready to tweet!

14. SIGNING UP Steps to sign up • Now you’re ready to tweet! • You will be prompted to resend the confirmation to your mail address. • Click Resend confirmation. • Once you get the email, click on Confirm your account now to continue. • Now you’re ready to tweet! • Your profile looks like this.

15. HOW TO TWEET The nitty gritty • Click on the blue square in the top right corner

16. HOW TO TWEET The nitty gritty • Click on the blue square in the top right corner • It will bring up a pop up window. You type in your desired tweet and click Tweet and the tweet will be posted!

17. HOW TO TWEET The nitty gritty • Click on the blue square in the top right corner • It will bring up a pop up window. You type in your desired tweet and click Tweet and the tweet will be posted! • See your wonderful tweet!

18. HOW TO FOLLOW SOMEONE Easy steps • Go to the user’s profile.

19. HOW TO FOLLOW SOMEONE Easy steps • Go to the user’s profile. • Click on the follow button.

20. HOW TO FOLLOW SOMEONE Easy steps • Go to the user’s profile. • Click on the follow button. • And the user is followed! Easy as that!

21. MORE ABOUT TWEETING BUILD A VOICE: Retweet, reply, react Use existing information (other people's Tweets) on Twitter to find your own voice and show others what you care about. Retweet messages you've found and love, or @reply with your reaction to a Tweet you find interesting. MENTION: Include others in your content Once you're ready to begin authoring your own messages, consider mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets. This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation. Try posting a message mentioning a celebrity or person you admire – they often respond to fans. You’ll see their response on your Mentions tab GET FANCY: Explore advanced features As you become more engaged on Twitter, others will begin to find and follow you. Once you're familiar with Twitter basics, consider exploring the site’s more advanced features: lists, direct messages, and favuorites. Learn how to include images or videos in your Tweets, or consider connecting your Twitter account to your your blog, Facebook, or website. Tip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.

22. #HASHTAGS What are hashtags? The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Using hashtags to categorize Tweets by keyword • People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. • Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword. • Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. • Hashtagged words that become very popular are often Trending Topics. Using hashtagscorrectly • If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet • Don't #spam #with #hashtags. Don't over-tag a single Tweet. (Best practices recommend using no more than 2 hashtags per Tweet.) • Use hashtags only on Tweets relevant to the topic.

23. TWITTERTIPS Who to follow? It’s best to begin your journey by finding and following other interesting Twitter accounts. Look for businesses you love, public service accounts, people you know, celebrities, or news sources you read. This is entirely up to you. At Media24 we’re always busy, but checking out twitter a few times a day will be harmless. It doesn’t really matter how much you tweet. Twitter was made for continuous short bursts of messages. Your twitter experience will be built upon who you follow and how you engage with your followers. Your twitter experience will be boring if you follow JUST celebrities and brands. Find real people in the industry or that enjoy things you like, and read their tweets and engage with them, and Twitter will be interesting and rewarding. How often to tweet? Making it all click

24. GOOD VS BAD • Networking • Real-time • Genuine engagement • Entertaining • Informative • Spam/Phishing • Parody accounts • Venting/strong opinions • Twars • Cyber-bullying