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Twitter Training 101

Twitter Training 101. Bryan Texas Utilities • COB Communications . with Jessica Willingham, Communications Coordinator. Social Media. Twitter Facebook LinkedIn FourSuare YouTube Instagram Pinterest GooglePlus Spotify /Pandora. TWITTER.

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Twitter Training 101

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  1. Twitter Training 101 Bryan Texas Utilities • COB Communications with Jessica Willingham, Communications Coordinator

  2. Social Media Twitter Facebook LinkedIn FourSuare YouTube Instagram Pinterest GooglePlus Spotify/Pandora

  3. TWITTER “Social media is not about the exploitation of technology, but service to your community.” – Simon Mainwarning Social media is an ingredient, not an entrée. The goal of social media is to turn customers into a volunteer marketing army. Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water.

  4. Am I Tweeting or Twitting? • Almost 1 million accounts added every day

  5. Am I Tweeting or Twitting? • Almost 1 million accounts added every day • We spend twice as much time tweeting as emailing

  6. Am I Tweeting or Twitting? • Almost 1 million accounts added every day • We spend twice as much time tweeting as emailing • Average business has 14,709 followers

  7. Am I Tweeting or Twitting? • Almost 1 million accounts added every day • We spend twice as much time tweeting as emailing • Average business has 14,709 followers • McDonalds employs 10 people to run their Twitter

  8. Goals: Savvy Birds get the Worm

  9. Goals: Savvy Birds get the Worm • Voice

  10. Goals: Savvy Birds get the Worm • Voice • Tone

  11. Goals: Savvy Birds get the Worm • Voice • Tone • Relationship with followers

  12. Goals: Savvy Birds get the Worm • Voice • Tone • Relationship with followers • Type of Information

  13. COB Facebook + BTU Friendly, conversational, informative. Highest reach for a single post: 16,092 BTU’s campaign: 4,871

  14. TWITTER What Kind of Information?

  15. TWITTER • What Kind of Information? • An outage has happened

  16. TWITTER • What Kind of Information? • An outage has happened • Areas affected

  17. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration

  18. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration • Estimated cause

  19. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration • Estimated cause • When its been resolved

  20. TWITTER • What Kind of Information? • An outage has happened • Areas affected • Estimated duration • Estimated cause • When its been resolved • Follow up information

  21. Follow the Leader https://twitter.com/dmepower https://twitter.com/TampaElectric

  22. Tell us how you REALLY feel… What was good? Awful? What could work for BTU?

  23. TWITTER TOOLS • Twitter main site

  24. TWITTER TOOLS • Twitter main site • Twitter app

  25. TWITTER TOOLS • Twitter main site • Twitter app • Hootsuite

  26. TWITTER TOOLS • Twitter main site • Twitter app • Hootsuite • The #Hashtag

  27. #Hashtag • #BTUoutages

  28. #Hashtag • #BTUoutages • #BTUpower

  29. #Hashtag • #BTUoutages • #BTUpower • #BTUinfo

  30. #Hashtag • #BTUoutages • #BTUpower • #BTUinfo • #BTUnow

  31. What NOT to do. On Twitter, things can go bad. Fast.

  32. Jessica’s Top 5things to never ever do on Twitter Ignore the customer

  33. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This

  34. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This 3. No manual retweets

  35. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This 3. No manual retweets 4. Avoid automation

  36. Jessica’s Top 5things to never ever do on Twitter Ignore the customer 2. #Dont#Hashtag #Like #This 3. No manual retweets 4. Avoid automation 5. Don’t Be late

  37. Jessica’s Top 5things that will make you awesome on Twitter Always add value

  38. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans

  39. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans Write like a friend

  40. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans Write like a friend Don’t just tell, show

  41. Jessica’s Top 5things that will make you awesome on Twitter Always add value Turn critics in to fans Write like a friend Don’t just tell, show Fill the gap

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