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Northeast Region Marketing Summit July 26, 2006 Princeton, New Jersey

Northeast Region Marketing Summit July 26, 2006 Princeton, New Jersey. Good Turn for America Report to the State of New Jersey Ethan Draddy. Collaboration possible… Todd McGregor, area director 7 New Jersey Scout executives & councils…along with Jersey Shore Council:

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Northeast Region Marketing Summit July 26, 2006 Princeton, New Jersey

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  1. Northeast RegionMarketing SummitJuly 26, 2006Princeton, New Jersey Good Turn for America Report to the State of New Jersey Ethan Draddy

  2. Collaboration possible… • Todd McGregor, area director • 7 New Jersey Scout executives & councils…along with Jersey Shore Council: • Dave Parry, Southern New Jersey • Marc Richardson, Central New Jersey • Lee Marconi, Monmouth • Dan Templar, Burlington • Trip McMillan, Northern New Jersey • Dennis Kohl, Patriots Path

  3. Brief overview • Apparently, governor did not wish to participate with BSA • For sure…legislators do! • Program was short, sweet, to the point • Hired a photographer • Chair brought resources (PR) • Invite/conversation with legislators • Youth representatives of all 21 New Jersey counties

  4. 2006 Youth Representatives at the BSA Report to the State of New Jersey

  5. We do look like the communities we serve

  6. In attendance: parents, board members, legislators

  7. 3 reports: Governor, Assembly and Senate

  8. One Scout representative from each New Jersey council

  9. State House Room 103: Across from the Senate Chambers

  10. Chair Vito Nardelli: articulate, professional, BSA volunteer, businessman, former appointee

  11. Senate Minority Leader Lance accepts the BSA Report to the Senate

  12. 20-30 minute program

  13. Senator Tom Kean Jr. accepts the Report to the Governor on behalf of Governor Corzine

  14. Board members’ resources help secure positive PR

  15. Concise, appealing Opening Ceremony

  16. New Jersey Scout executives recognize chairs efforts

  17. Printed program positive reflection of New Jersey Scouting

  18. Assemblywomen enters our report to the public record

  19. Southern N.J. Eagle Scout highlights BSA service projects

  20. Central N.J. LFL participant reviews LFL life skills

  21. Northern N.J. Tiger Cub brags about Scout time with dad

  22. Boy Scout Troop 331 chartered to Teamsters Local 331 color guard

  23. Report activity energizes our base

  24. Take-aways for every council… • Report to the State activity influences • Behavior • Attitude • Communication • Internal/external marketing bonanza • Good ‘friend-raising’ activity • Potentially tells our story to millions…good kids doing good things

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