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Fun with Marketing (Market researchers, where were you?)

Explore the marketing nonsense of brands like Fine Corinthian Leather, Kentucky Fried Chicken, and California Champagne. Discover how marketing techniques can be misleading and humorous.

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Fun with Marketing (Market researchers, where were you?)

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  1. Fun with Marketing(Market researchers, where were you?) Fine Corinthian Leather, Kentucky Fried Chicken, California Champagne, and other marketing nonsense

  2. Fine Corinthian leather ‘Although the Cordoba name was generally thought to be taken from the Spanish city, the car's emblem was actually a stylized version of the Argentine cordoba coin. Either way, the implication was Hispanic, and this theme was carried out with somewhat baroque trim inside and by having Mexican movie star Ricardo Montalban as the car's advertising spokesman. However, comedians noted that his eloquent praise of its "fine Corinthian leather" interior seemed to indicate either Greece or Mississippi as a design influence. ("Corinthian leather" was a meaningless term invented for the purpose, but the term has come to mean leather with a vinyl surface treatment that requires little care.)’ • http://www.answers.com/topic/chrysler-cordoba

  3. Do the arithmetic… 24 x 45 1296

  4. Hello, AOL, have you heard of… …“value proposition”? For that matter, have you heard of the World Wide Web???

  5. Non sequitur

  6. Exact Change Only August, 2003: In Buffalo, N.Y., a man who discovered his pickup was on fire quickly wheeled into a do-it-yourself car wash, only to find he didn’t have the proper change to work it. The truck then caught the car wash on fire, burning it to the ground. The Oregonian, August 5, 2003

  7. Double-meaning “With a name like it’s got to be good!”

  8. When you think it’s butter, but it’s (s)not… Nobody Does It Butter Than Our Ad Agencies Who Gleefully Spread Their Lies http://www.washingtonpost.com/ac2/wp-dyn/A36133-2002Aug2 By Hank Stuever Washington Post Staff Writer Sunday, August 4, 2002; Page F01 In hindsight, this was what it was like to live back then, when cynicism ran so deep that spreadables worked as a national metaphor for mistrust. Even the butter was lying. Subtextually, the tub contained Nixon.

  9. Bad grammar, great offer • As a valued subscriber of EDN magazine, newsletter or website registrant, EDN Editor-at-Large Maury Wright is pleased to extend you this special offer. To stop receiving email offers about EDN promotions, <mailto:unsub_EDN_Promotions@email1.reedbusiness.com>click here.

  10. Shampoo “Lather, Rinse, Repeat”

  11. For Fresh Drains…

  12. Worst product name

  13. Disrespecting the customer

  14. How you ask the question is very important… A Jesuit and a Franciscan monk were discussing whether it was acceptable to smoke and pray at the same time. They agreed to ask their respective superiors. The next day, the Jesuit reported his superior had said “yes,” but the Franciscan noted his superior had said “no.” “What did you ask him?” the Jesuit asked. The Franciscan replied, “I asked my superior whether it is OK to smoke while praying.” “Oh,” said the Jesuit. “I asked mine whether it is OK to pray while smoking.”

  15. How you ask the question is very important… Questionnaire: “How many people work at your location?” The H.R. manager replied: “About half of them.”

  16. How you ask the question is very important… Questionnaire: “Tell us the number of people at your company, broken down by age and sex?” The H.R. manager replied: “None, but we do have one or two with a drinking problem.”

  17. How you ask the question is very important… Questionnaire: “Do you ever smoke after having sex?” One respondent answered: “I don’t know; I’ve never looked.”

  18. How you ask the question is very important… Questionnaire: “What do you usually do after making love?” Tabulated responses: 10% go to sleep. 10% have something to eat. 20% have a cigarette. 60% go home.

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