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International Marketing Week Lahti. German examples of re-use solutions of furniture. Agenda. Facts Why are there few re-use furniture? Why is it a growth market? Examples Zweitsinn ReDesign Chemo-thermo-mechanic-recycling
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International Marketing Week Lahti German examples of re-use solutions of furniture Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Agenda • Facts • Why are there few re-use furniture? • Why is it a growth market? • Examples • Zweitsinn • ReDesign • Chemo-thermo-mechanic-recycling • Non-profit organisation • What could we do ? Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Facts • 7 million tones of furniture-rubbish every year in Germany • ONLY 5 - 10 percent is re-used • Biggest part goes to incinerators • CO2 • precious raw materials wasted • Experts: 50 % could be possible till 2012 Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Why are there few re-use furniture ? single peaces expensive It´s complex to restore furniture ways to decontaminate furniture are unknown People think that re-used furniture is of minor value and not stylish Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Why is it a growth market ? Environmental awareness increasing Individualism single peace Recycling products have changed: from greenie-design to top-design Professional networks Most furniture is manufactured to last a lifetime and as a result, furniture very rarely wears out Obsolescence through rapidly changing fashions contributes to the growing mountain of redundant furniture Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
www.ecomoebel.de founded by students from the university Dortmund/Germany Promoted by German environment foundation Brings waste disposal contractors, craftsmen, ecologists, designers, personnel of sheltered workshops, job creation companies, social-stores and universities together rough material for all “zweitsinn”-products are old furniture, parts of old furniture and other recycled materials By now 15 producers are selling recycled, pollutant free furniture on this platform Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Project cooperation of a German recycling-bourse and OS2-designgroup Started a recycling-design- project (ReDesign-project) Promoted by the unemployment centre, that built a cabinetmaking Everybody can bring old furniture to the recycling-bourse Furniture that is in good condition is sold in a social-store Furniture that is fragmentary or damaged is used to build new designer –furniture Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Project OS2 Designgroup develops ideas for the fabrication of furniture, permanently unemployed or handicapped people build them Produce armchairs, sofas, shelves ,sunbeds, tables, chars and lamps in small series protect resources , decrease CO2 emission and qualify and employ permanently unemployed persons Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Project Shelve “Frank” Sofa “Pixelstar“ recycled chip- and blockboards plywood, beaverboards and solid wood tables Price: 34 € one element Co2 –saving: 2 kg recycled chip- and blockboards, solid wood tables, cleaned cellular material from mattresses cover fabric: old, cleaned trousers and coats Price: 375 € Co2-saving: 26 kg Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
“Chemo-thermo-automatic-recycling” • 2005 a German institute of wood developed a recycling-concept for furniture’s • Furniture is soaked in water, carbamide and oil of vitriol • This mixture causes that the individual parts drop down • They can be re-used Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Non-profit organizations Take furniture donations Give them to the deserving poor Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
What could we do ? Buy long-living furniture Bring old furniture to furniture- bourses, give them away, or donate them Tell family and friends Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz
Thank you for your attention !!! Theresia Mager, Sonja Wessel, Jana Wecker, Corina Hupf, Anika Butz