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MONDAQ review

Goodwin Procter. MONDAQ review. Period Covered in this review: 9/26/11 to 9/25/12 Order dates: 9/20/10 - 9/19/12. The Mondaq Model Marketing Expertise. Readers can contact/visit website. Proprietary databases. Business Users – search online for advice and information.

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MONDAQ review

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  1. Goodwin Procter MONDAQ review • Period Covered in this review: 9/26/11 to 9/25/12 • Order dates: 9/20/10 - 9/19/12

  2. The Mondaq Model Marketing Expertise Readers can contact/visit website Proprietary databases Business Users – search online for advice and information Content distribution channel Mondaq.com Professional Advisory Firms - showcase expertise by contributing articles, newsletters, client alerts etc. Mondaq Content distribution channel Content contributed 100’s of Websites & Intranets Content distribution channel Readers can contact/visit website Mondaq shows Named Users activities – Including email, name, job title, company etc. Mondaq Analytics help contributors: Identify their online marketing strengths & opportunities. Assess ROI. Understand target users current interest/needs. Target New Business.

  3. About Mondaq – Distribution Partners About Mondaq

  4. Mondaq.com – Usage Growth About Mondaq

  5. Mondaq – Latest Developments About Mondaq • LinkedIn Development • In-House Counsel Association partnerships • MCCA (USA) • CCCA (Canada) • ACLA (Australia) • CLASA (South Africa) • ICCA (India) • AIJA (International) • Peer Benchmark Comparison • Market Intelligence Report excel download • Video content

  6. Overall activity • Goodwin Procter’s Activity Sept 26th 2011 –Sept 25th 2012 Executive summary

  7. Readership Analysis by Month Readership analysis by Month

  8. Readership Demographics Readership Demographics

  9. Peer Benchmark Comparison • By Firm – Last 12 months Peer Benchmark comparison

  10. Peer Benchmark Comparison • By Article – Last 12 months Peer Benchmark comparison

  11. Peer Benchmark Comparison Peer Benchmark comparison Key Findings – based in last 12 months data • Contribution strategy has been successful in maximizing readership volumes with high levels of contribution.... 323% above average volumes of senior business and In-house Counsel readership in the US • Excellent results secured for the Finance & Banking articles – which have been particularly effective in engaging with the readers to encourage feedback and clicks throughs to your website • No 2 Most Read Contributor for Finance & Banking topic in the US • Most articles are securing good search engine click through results indicating there are no major SEO issues. Titles are generally keyword rich, sub-headings used effectively with well structured paragraphs • Improving some articles SEO effectiveness would boost overall readership results. Avoid generic headlines like Financial Services Alert – April. Better if individual headlines are separated into stand alone articles

  12. Articles & Authors Articles & Authors Top 10 Articles – Last 12 months

  13. Articles & Authors Articles & Authors Top 10 Authors (Historically)

  14. Articles & Authors Articles & Authors Practice Areas

  15. Market Intelligence Report Usage – Last 12 months Authors & Articles

  16. Performance Review Performance Review Strengths • High volumes of regular contribution with improving article readership results compared to last year – trends are upwards! • Detailed quality analysis of issues – demonstrating significant expertise • Worldwide brand exposure – Higher than average volumes of senior business and In-House Counsel readership secured – trends increasing • Excellent pick up of content from external websites • Reader contacts and website click throughs also boosted this year Opportunities • Supply any additional multimedia content – video’s, podcasts etc? • Promote any Goodwin Procter events - seminars, webinars, forums? • Widen access and use of the readership data within the firm • Contribute additional International content e.g. Hong Kong/China? • Activate the LinkedIn Status updating

  17. Performance Review What Mondaq gives Goodwin Procter....

  18. Performance Review Performance review Mondaq’s Recommendations • Use the new Excel report to help identify hot writing topics, identify new business prospects and market your expertise more proactively – much easier format to use to manage and manipulate the data better • Consider make broader use of the online Market Intelligence Report – encourage more individual authors to access their own readership data to help identify new opportunities • If appropriate, integrate the readership market intelligence into your own CRM systems for relevant clients and target clients - providing insights into their current areas of interests and activity which can help prompt business development opportunities • Activate the LinkedIn automatic Status updating when new articles are published by Authors

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