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Clan of the Caveman

Clan of the Caveman. Linda Tischler Presented by: Amy Yardley Lacey Gable Shelby Ulman. Martin Agency. Founded in 1965 by local ad executives David Martin and George Woltz in Richmond, VA. Ranked as one of top ten creative shops by Advertising Age in 1981.

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Clan of the Caveman

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  1. Clan of the Caveman Linda Tischler Presented by: Amy Yardley Lacey Gable Shelby Ulman

  2. Martin Agency • Founded in 1965 by local ad executives David Martin and George Woltz in Richmond, VA. • Ranked as one of top ten creative shops by Advertising Age in 1981. • Named one of the top five agencies by Advertising Age in 2006. • Testimonials and Caveman campaigns placed them as two of top three ad campaigns for 2006.

  3. Campaigns • 1972 “Virginia is for Lovers” • 1989 Wrangler Jeans • 1992 Mercedes • 1995 Geico – Gecko campaign • 2002 UPS – “Brown” • Other Campaigns: • Nascar • Spike • Turner Classic Movies • Miller Genuine Draft • TV Land • Ping

  4. How to have a successful campaign • Evolve • Don’t fit in • Transform brands

  5. How to have a successful campaign • Creative control • Every voice contributes

  6. How to have a successful campaign • Create a deeper relationship • Embrace direct-responses

  7. Future Accounts • Wal-Mart • Attracted to Martin Agency because of their humble attitudes. • Martin employees are Wal-Mart customers and have an understanding of the brand. • Campaign pitch to Wal-Mart was given by a direct-response writer. “Are you afraid of what we might do to you?”

  8. Surviving Wal-Mart “Just make like a neanderthal and keep evolving” “Martin’s biggest challenge working with Wal-Mart will be to do work that doesn’t suck”

  9. Sources • Fastcompany.com • Martinagency.com • Googleimages.com • Youtube.com • Cavemanscrib.com

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