New ABM Automation Solution 'Orchestrate'

1. New ABM Automation Solution 'Orchestrate' Engagio, the leader in B2B marketing engagement software, has launched Engagio Orchestrate, a new marketing solution that enables revenue teams to design and automate high-impact plays across channels such as advertising, sales engagement, marketing automation, direct mail, and customer relationship management. The solution is designed to help teams target accounts during each point of the purchase journey to build audiences for customized campaign efforts. Designed by the experts who built Marketo, Orchestrate is the first and only account-based marketing (ABM) solution that enables companies to target people, accounts, and buying groups at every stage of the account journey. “As purchasing becomes increasingly non-linear, the traditional model where marketing generates and passes new business that leads to sales is increasingly out of date,” said John Miller, CEO of Engagio. “Instead of having a delivery permit, today's winning marketing and sales teams work as a team, working together to create a pipeline, win deals, and drive account growth. The Engagio Orchestrate solution is the first marketing technology that takes the best parts of traditional lead-based demand generation and combines it with the best Account- based marketing to foster this kind of integrated teamwork. " Engagio Orchestrate enables marketers to: Simplify operations like automatic activation of ad campaigns or sales of target accounts going cool Connect with targeted accounts that are showing a "growing" interest in your solutions Alert account executives to new participation from executives in previously lost target accounts Care for open opportunities that are disrupted CONNECT WITH A DEDICATED DECK7 ACCOUNT MANAGER “With Engagio, we have a consistent view of people and accounts that allows us to measure engagement and program impact, align marketing and sales in a tight

2. team,” said Emily Ketchum, Global Marketing Operations at Fuze, a leader in global cloud communications and collaboration. “Now, with Engagio Orchestrate, we can manage audiences of people and accounts and launch related actions across channels, ensuring the right message at every stage of the customer journey. Best of all, it works automatically, saving the hours you previously spent creating and uploading listings. Manually. Other features of Engagio Orchestrate include: Cross-channel operations automating actions in response to account activity Account-based ads to manage audiences through platforms like LinkedIn Automate customer data management with features like creating a task, changing data, and adding to campaign Simplified plays automatically activate campaigns for cold accounts Post alerts that show account executives' activity on a lost account Many B2B marketers are familiar with Engagio due to its Dash product, which helps manage multi-touch referral campaigns and better understand the impact of sales interactions on account progress. Engagio Orchestrate is not a replacement for Dash but it will provide a way for customers to implement those better performing strategies efficiently and at scale.