Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’

1. Salesforce Launches New Hybrid CMS Platform 'Salesforce CMS’ Demand owns content, and with the release of `` Salesforce CMS, '' it's clear that Salesforce is putting control directly on demand, let alone throwing creative marketers with more power through additional tools to create content that should work well from the start. out of the box (uh… cloud). Customers have become accustomed to consuming content across multiple channels and platforms, forcing marketers to ensure their content is seamlessly integrated. Businesses have always been challenged by using multiple systems for their content management. Salesforce CMS addresses these common content challenges and promises more. In other words, content is king in businesses. “Everyone is partof a content team,” she added. Salesforce's new CMS tool aims to provide a simple, single platform that will allow teams to create, manage, and integrate content across any channel while connected to customer data. The goal of the tool is to be as easy to use as possible, Salesforce says the platform is aimed at technical novices as well as experts, saying marketers and sales professionals should be able to create and deliver content without involving IT. Some of the main features of the Salesforce CMS include: Role-based access to content creation with specific contributor roles that don't require administrative access to your communities Share content between multiple communities at once by creating one or more workspaces. Ability to reuse content created from other CMS workspaces. Organize content into collections that refresh automatically as content changes. Reuse CRM data to deliver personalized user content. Connect to an external CMS to reuse content you already host elsewhere with CMS Connect. Integration with CRM and other Salesforce products Rosenman says the best feature of Salesforce CMS is the ability to connect to third-party systems. “A hybrid CMS provides a native experience channel or point of contact, but also gives you the flexibility to present content to any point of contact built on a third-party system,” she explains.

2. The Salesforce CMS will be able to integrate seamlessly with other Salesforce products, including Sales Cloud, Service Cloud, Marketing Cloud, Communities and Commerce Cloud, and will also allow content migration to third-party systems, mobile apps, sites Web and commercial. With the use of the Experience Builder and Commerce Page Designer features, CMS users can deliver their content directly to the website, portal, forum, or business pages without any technical issues. According to Salesforce, these features are called “what you see is what you get” (WYSIWYG) tools. Why should marketers care? Salesforce seeks to bridge the gap between content management and data. Marketers can use CMS integration to their advantage by turning their data into content. Third-party integration capability will no longer limit Salesforce CMS users to the Salesforce ecosystem. This means that marketers can take CRM data from Salesforce and allow them to post personalized content to different channels. According to Salesforce, marketing teams will take the lead by organizing content in a centralized location and syndicating it to any digital touchpoint. Andy Jones, NOW TV Product Analyst, discusses how a seamless integration between CMS and customer data can deliver an improved overall customer experience. "Content creators move quickly from exposure to mastery." You don't have to wait six months for an IT or design team to create visual and beautiful content. “The benefits of connecting CRM and CMS were immediately evident. We saw a clear path to a better experience. Andy added. An overview of the new Salesforce CMS platform Convincing companies that have already invested heavily in a CMS will not be an easy task. Salesforce is trying to invade a market populated with content management systems that include Alfresco, Box, Google Drive, Microsoft SharePoint, and OneDrive. “I'm excited about what this means for organizations new to the platform. That said, the chances of an organization moving from its trusted CMS to Salesforce's CMS are low. The cost of travel is just too high and, frankly, a CMS is just a CMS, ”said Amber Boaz, a Salesforce MVP and Solutions Architect at Rapid7. Meanwhile, in September 2019, Salesforce had invested $ 300 million in Automattic - the company responsible for the popular WordPress content publishing system. Also, this is not Salesforce's first attempt with a CMS. In 2012, Salesforce offered “site.com” as the CMS Web platform of the future.

3. The current CMS tool is presented as an “omnichannel” platform. This is an ambitious effort to align content and data, but will not be an easy problem to solve. Only time will tell if the new CMS will be able to fly above the competition and reach the top.