1 / 11

David Kaup sharing Healthy Food Marketing Plan

David Kaup is responsible for overseeing the quality and production of food that gets to customersu2019 tables. Although chefs and kitchen managers handle and create the food, with an eye toward flavor, presentation and food safety, the manager is the final link in the chain that ends with the finished plates coming off the line. He can work in a variety of settings, including fast food restaurants, fine dining restaurants, and casual dining restaurants.

davidkaup
Download Presentation

David Kaup sharing Healthy Food Marketing Plan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Kaup David 2 021 MARKETING STRATEGY WE DELIVER HEALTHY

  2. WHAT IS WE DELIVER HEALTHY? We Deliver Healthy is a food delivery service of healthy packedmeals. We deliver breakfast, lunch anddinner based on your chosen number ofcalories. D A V I D K A UP

  3. THESITUATION 1,000 We are currently at 1kcustomers per week, which is below the initial goal of 2,000 customers perweek. 2,000 To provide software development services and products,which deliver commercialbenefits. D A V I D K A UP

  4. To reach a 100% increase in our number of customers perweek. OUR 2021GOAL 50 40 30 20 10 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct D A V I D K A UP

  5. DEMOGRAPHICSOF CURRENTCUSTOMERS Male and female customers, 18 - 25 yearsold 01 Mostly employed, only 10% are undergrad orunemployed 02 Lives or works within the 15-mile radius of our Beaufortkitchen 02 D A V I D K A UP

  6. MARKETING STRATEGY#1 Target customers in the 26 - 45 age range to include professionals and household decision makersby advertising the benefits of healthy and calorie-counted meals via offline and onlinemeans. D A V I D K A UP

  7. MARKETING STRATEGY#2 50 40 30 20 10 0 Jan Feb Mar Apr May Widen the reach of our delivery services to 150-mile radius ofBeaufort. 40 Another solution is toprovide convenient and strategic points for customerpickup. 30 20 10 0 Jan Feb Mar Apr May D A V I D K A UP

  8. MARKETING STRATEGY#3 Make ordering possible online via an online store and a mobile app benefits ofhealthy. Another solution is toprovide convenient and strategic points for customerpickup. D A V I D K A UP

  9. Distributemarketing materials offline &online Q1 TIMELINE OF MARKETING ACTIVITIES Tap third party delivery companies Q2 Our sales for this start-up period are growing from $10,000 per month at the beginning retainer business from ourfounding partner, with existing clientsto $110,000 nextspring. Set to live online store andapplication Q3 Measurement and assessment Q4 D A V I D K A UP

  10. MARKETINGTEAM Natalie Smithson MarketingHead Catherine Williams MarkertingAssistant Bernard Fitzgerald Creatives D A V I D K A UP

  11. Thanks ForWatching Address:- Phone No:- 2280OakStreetOldForge,NewYork,USA 315-369-5998

More Related