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India vs South Africa

Experience an intense clash as India takes on South Africa in a riveting Test and ODI series. Discover the fierce rivalry, shared history, and on-field friendships between players. Brace yourself for nail-biting finishes and action-packed matches in this #1 vs. #2 showdown. The campaign captures the competitive spirit and excitement of the tour like never before, promising non-stop thrills for cricket fans.

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India vs South Africa

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  1. India vs South Africa SonyLIV

  2. THE CAMPAIGN PLAN

  3. Bothnationsshareacommonhistoryof nonviolence. Alotofplayersofeitherteamshave played together inthe IPL. • Mostofthemarebestfriendsoff-field. • Whiletheworldexpectsittobea’Friendly series’.

  4. Thereality,issomethingquite different… • Afteralongtime,bothteamshavefounda worthyopponent. • It’saheadonclashbetweenthe#1and#2 teams. • Action-packed matches, excitingdeath overs, nail-bitingfinishes… • Theserieshasalottooffer and the fanswant nothingless!

  5. #NotSoFriendly INDIA TOUR OF SOUTHAFRICA

  6. SUMMARY – Test series

  7. Instagram

  8. SUMMARY – Test series

  9. ODI

  10. SUMMARY – ODI

  11. Instagram

  12. SUMMARY – Test series

  13. T20

  14. SUMMARY – ODI

  15. Learnings • Our communication route of #NotSoFriendly resonated with the audience as they began using the hashtag in match conversations organically. • Videos and Live tweeting as a format worked very well for us. GIF reactions, twitter polls and Instagram polls improved the engagement rate of the content. • The engagement rate differs from highlight videos to highlight videos because of the kind of content depicted. Understanding what the audience prefers to watch and serving them that content works. (Ex – Stump Mic videos) • Not limiting our content to push communication is essential to drive interactions and build engagement with that particular community. (Doing more of UGC content)

  16. Thank You

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