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Guerrilla Marketing. What is it?. Guerrilla marketing is an unconventional system of promotion that relies on time, energy and imagination rather than a big marketing budget.
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What is it? • Guerrilla marketing is an unconventional system of promotion that relies on time, energy and imagination rather than a big marketing budget. • Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive; and consumers are targeted in unexpected places
How it works • Guerrilla advertising is a form of advertising out of traditional media and performed to meet people in a direct, provocative, surprising way. • It reaches the consumer in times and places in which their defenses against the advertisements are lowered. • This aspect is hugely effective for communication created by Guerrilla Marketing.
Basic Rules for Guerrilla Marketing • Be clever in your communication • Find out an original idea that can generate strong feelings • Encourage the viral effect • Use teasers to gain curiosity around the idea • Be present in the community, in forums and blogs to increase awareness of the product
Basic Rules for Guerrilla Marketing Cont… • Be sociable and your reputation will grow exponentially • Obey the law. If a customer feels you are breaking the law or harassing them to buy your product, this could be really worse than a lost sale.
Viral Marketing • Viral Marketing is marketing techniques that use pre-existing social networks to produce increases in brand awareness through word-of-mouth delivered or enhanced by the network effects of the Internet • Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
Guerrilla Marketing vs. Viral Marketing • There’s a subtle difference between viral marketing and guerrilla marketing • Guerrilla marketing ambushes the viewer and grabs their attention when they least expect it. • Viral marketing is advertising that you voluntarily pass around because it’s cool, not necessarily because you want to help build publicity. • There is some noticeable overlap where a guerrilla ad that doesn’t quite look like an ad is so great that you to tell other people about it.
