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Guerrilla Marketing

Guerrilla Marketing. By Steven Severn Bus360 Professor Saytes Summer ‘10. Introduction Why Guerrilla ? Current Guerrilla trends Case Studies Conclusion Work citied. Index. Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination . [1]

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Guerrilla Marketing

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  1. Guerrilla Marketing By Steven Severn Bus360 Professor Saytes Summer ‘10

  2. Introduction • Why Guerrilla? • Current Guerrilla trends • Case Studies • Conclusion • Work citied Index

  3. Guerrilla Marketing: an unconventional system of promotions that relies on time, energy and imagination.[1] • Typically, guerrilla marketing campaigns are: • Unexpected • Unconventional • Potentially interactive Introduction

  4. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and an everlasting experience for the consumer.[2] • Ad Clutter • Results may vary, but are unlimited • Reaches consumers on a smaller scale, but with a higher impact. Why Guerrilla?

  5. Reverse Graffiti • Viral • Presence marketing • Grassroots marketing • Wild Posting Campaigns • Alternative marketing • Buzz marketing • Undercover marketing • Astroturfing • Experiential marketing • Tissue-pack marketing • Street Art, Graffiti • Flypostings • Wheatpastings • The Creativity Never Stops... Guerrilla Trends

  6. Goal: To promote the rejuvenating and renewing experience of a Westin stay. • Results: • 3,000 Flyers Distributed • 15,000 Brand Impressions • Significant Media Attention[3] Case Studies: Westin Hotels

  7. Goal: Redefine Nokia navigation as a fun and engaging experience. • Results: • An estimated 850,000+ people saw it just by walking over Tower Bridge. • The amount of users of Nokia's navigation services increased 129% • In some markets visits to the campaign website exceeded targets with 1500% • Visits to product pages (point of sale) soared 270% over targets in select major markets[4] Case Studies: Nokia GPS

  8. 3GGuerrilla.wordpress.com My Blog • Guerrillasushi.blogspot.com Old Internship Blog • blog.guerrillacomm.com Industry Blog • creativeguerrillamarketing.com Industry Blog • Powered by SFSU Marketing Association Still Interested?

  9. Fin Guerrilla.

  10. Lyon, Ethan. "..Top 5 Guerilla Marketing Strategies." www.sparxoo.com. N.p., Jun 22, 2009 . Web. 28 Jul 2010. <http://sparxoo.com/2009/06/22/top-5-guerilla-marketing-strategies/>. • "Guerrilla Marketing is about Being Unique." www.LevelTenDesign.com. Level Ten Design, 18 Feb 2010. Web. 28 Jul 2010. <http://www.leveltendesign.com/blog/chris/guerrilla-marketing- about-being- unique?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+levelte nblog+(Internet+Insights+by+LevelTen)>. • "Case Studies: The Westin Hotel Zen Garden." Attack!. Attack! Event Staffing, Field Support, & Guerrilla Services, n.d. Web. 28 Jul 2010. <http://www.attackmarketing.net/case- studies/zengarden.php>. • "Direct Lions Winners." www.canneslions.com. Cannes Lions, n.d. Web. 28 Jul 2010. <http://www.canneslions.com/work/direct/entry.cfm?entryid=9284>. Work Cited

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