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Building a Guerrilla Marketing Plan

Building a Guerrilla Marketing Plan. Data Mining.

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Building a Guerrilla Marketing Plan

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  1. Building a Guerrilla Marketing Plan

  2. Data Mining • A process in which computer software that uses statistical analysis, database technology, and artificial intelligence finds hidden patterns, trends, and connections in data so business owners can make better marketing decisions and predictions about customers’ behavior. • Example: Harrah’s Entertainmenthttp://www.harrahs.com/index2.html

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