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Critical Approaches

Critical Approaches . Assignment Recap Assignment 4. Aims and Objectives. Assess your own work and make changes to improve your grade Deconstruct the next assignment. Uses and Gratifications Theory.

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Critical Approaches

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  1. Critical Approaches Assignment Recap Assignment 4

  2. Aims and Objectives • Assess your own work and make changes to improve your grade • Deconstruct the next assignment

  3. Uses and Gratifications Theory • The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs. • The Uses and Gratifications Theory looks to answer three questions: • What do people do with the media? • What are their underlying motives for using said media? • What are the pros and cons of this individual media use?

  4. Why do we use social media? • Information • Identity • Integration and Social Interaction • Entertainment

  5. Assessment and Grading Criteria

  6. Assignment 4 Write an analysis on a social network game. • Think about all the social networking types we’ve discussed on this unit. Take into account genre (its use – gaming, film making, music, general social interaction), availability (phones, computer, hand held consoles), any changes over time; audience (as they grow older), social groups, parody, narrative structures and representation. • Evidence: • Research • Blog/Report (600 words minimum)

  7. Assessment and Grading Criteria

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