1 / 11

Critical Approaches

Critical Approaches. Assignment 3. Aims and objectives. Show an understanding of audience theories Write a summary of the two theory discussed in class Reflect on your own social network consumption. Assignment 3.

waylon
Download Presentation

Critical Approaches

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Critical Approaches Assignment 3

  2. Aims and objectives • Show an understanding of audience theories • Write a summary of the two theory discussed in class • Reflect on your own social network consumption

  3. Assignment 3 Write an analysis of a social network. Use two examples to compare the signs conveyed from each website taking into account audience.

  4. Hypodermic Needle Theory • Known as the ‘magic bullet’ theory • The media has a powerful and direct effect on audiences by ‘injecting’ them with messages. • The Hypodermic Needle Theory no longer carries the respect it once did since its accuracy was found to be questionable.

  5. However… • The Hypodermic Needle Theory no longer carries the respect it once did since its accuracy was found to be questionable • Why? Discuss.

  6. Uses and Gratifications Theory • The Uses and Gratifications Theory assumes audiences actively seek out media to satisfy individual needs. • The Uses and Gratifications Theory looks to answer three questions: • What do people do with the media? • What are their underlying motives for using said media? • What are the pros and cons of this individual media use?

  7. Why do we consume with the media? • Information • Identity • Integration and Social Interaction • Entertainment

  8. Information • Finding out about relevant events and conditions in immediate surroundings, society and the world • Seeking advice on practical matters or opinion and decision choices • Satisfying curiosity and general interest • Learning; self-education • Gaining a sense of security through knowledge

  9. Personal Identity • Finding reinforcement for personal values • Finding models of behaviour • Identifying with valued other (in the media)  • Gaining insight into ones self

  10. Integration and Social Interaction • Gaining insight into circumstances of others; social empathy • Identifying with others and gaining a sense of belonging • Finding a basis for conversation and social interaction • Having a substitute for real-life companionship • Helping to carry out social roles • Enabling one to connect with family, friends and society

  11. Entertainment • Escaping, or being diverted, from problems • Relaxing • Getting intrinsic cultural or aesthetic enjoyment • Filling time • Emotional release • Sexual gratification

More Related