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Healthy Pompey: Change4Life in the Local Authority

Healthy Pompey: Change4Life in the Local Authority. www.portsmouth.gov.uk. Healthy Towns Programme Healthy Pompey: split into four key themes. One of 9 areas to receive funding from DH to become a Healthy Town as part of a three year programme. In Local Authority. Healthy Pompey

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Healthy Pompey: Change4Life in the Local Authority

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  1. Healthy Pompey: Change4Life in the Local Authority www.portsmouth.gov.uk

  2. Healthy Towns ProgrammeHealthy Pompey:split into four key themes One of 9 areas to receive funding from DH to become a Healthy Town as part of a three year programme.

  3. In Local Authority • Healthy Pompey • Healthy Improvement and Development Service • Road safety and sustainable travel (e.g. Active Travel, Cycling Forum • Children's Centres (e.g. Happy Freezers) • Community Improvement Partnerships (e.g. branding support) • Internal Communications to PCC staff (e.g. Canteen and Lift shaft resources) • External Communications (e.g. advertising services, signage, etc) • Community Centres • Sport and Recreation (e.g Mountbatten Leisure Centre) • www.healthypompey.com healthy weight services hub for the public

  4. City Growing 9 new growing sites across the city including an adventure playground, inner city housing grow zone and community orchards. Metal signs at sites (including names of the sites with ‘change4life’ and branding) Engaging people who use those centres/areas, volunteers have been recruited to enable sustainability Increased use of community allotment – different groups identified

  5. City Growing – At Home Containers for residents’ gardens, balconies, window boxes Over 2,300 home growing packs distributed 1,000 information packs distributed Workshops and gardening surgeries available.

  6. Active travel – Bike4Life All promotional material and related events Signposting and maps of routes suitable for different ages and ability Personalised travel plans Reflective gear Cycle training Bike recycling – including stickers on each bike

  7. Cycle training • Over pre-school children trained • 3,000 pupils trained at primary schools • 22 courses to the Over 10’s, Over 500 pupils • Training DVD produced for Under 11’s training • Adult cycle training, bike try-outs and guided rides.

  8. Bike recycling • 5 sites developed across the city • Bike maintenance workshops held at various locations • Over 150 bikes re-cycled • Working in partnership with Cycle forum, Kingston Prison, Community wardens

  9. Food & Health • Branding on resources and materials • Incorporate the 8 behaviour goals in everything • Using the characters for “Hide and Seek” and “Name that Game”

  10. Food & Health : Edible Images • 4 schools have had dining room revamps, • Workshops held with parents, teachers and children throughout the process • Post re-vamp follow-up carried out at each school.

  11. Food & Health : Pre-school challenge • Pre-school challenge being re-vamped • Focus on 4 areas : Healthy eating, oral health, growing and activity • Pre-school challenge was launched in January 2010 • 63 pre-schools already signed up to the challenge

  12. Food and Health : Healthy Eating • CWM programme currently being rolled out into the community • Workshops and cookery sessions being delivered across the city • Over 1,100 people attended in the first year • Promotional materials and support packs developed to deliver key messages.

  13. Social Enterprise – Yellow Kite • Scoping work for business model and location of flagship venue -Southsea Castle • Community Interest Company now formally registered – Yellow Kite • Using same look and feel of Change4Life • Will be co-branded as Healthy Pompey • Use promote related Behaviours

  14. Yellow Kite • Yellow Kite network launched in March 2010 • 5 cafes already applied to join the network • Cafes will benefit from a range of support packages that they can apply for • Cafes will be expected to provide healthy options as agreed by Yellow Kite • First cafe in operation at D Day museum.

  15. Yellow Kite Support Packages • Menu Makeover – Entry point to the scheme • Equipment upgrades • Fairtrade benefits • Skills packages • Menu analysis • Facilities Improvements • 5 a Day

  16. Promotional Events • Branding and marketing have been key to the success of the programme • Using the C4L branding as it’s so recognisable • Held many promotional events including the Big Picnic which attracted 10,000 people

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