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Innovations in Labor Market Information & ApplicatioNS. NATIONAL FUND FOR WORKFORCE SOLUTIONS JUNE 19, 2012 Robert Holm, JFF Rock Pfotenhauer , Cabrillo College. PRESENTATION OUTLINE. Why Do We Need Innovations in LMI? Dynamic & complex labor markets Education spending and debt
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Innovations in Labor Market Information& ApplicatioNS NATIONAL FUND FOR WORKFORCE SOLUTIONS JUNE 19, 2012 Robert Holm, JFF Rock Pfotenhauer, Cabrillo College
PRESENTATION OUTLINE • Why Do We Need Innovations in LMI? • Dynamic & complex labor markets • Education spending and debt • What are the Real Time Innovations and What Can They Tell Us? • Two examples: Health Informatics, Information Technology • JFF’s Credentials that Work • How Can We Use Data to Engage Employers and Impact Programs? • Cabrillo College tools • Bay Area Community College Consortium collaboration • Questions, Answers & Resources
WHY DO LMI INNOVATIONS MATTER?:DYNAMIC & COMPLEX LABOR MARKETS
WHY DO LMI INNOVATIONS MATTER?:DYNAMISM & CREATIVE DESTRUCTION BLS: BUSINESS EMPLOYMENT DYNAMICS
WHY DO LMI INNOVATIONS MATTER?: SKILLS AND CREDENTIALS IN THE U.S. ECONOMY
WHY DO LMI INNOVATIONS MATTER? • Student loan debt is at an all-time high, recently passing credit card debt. And loan default rates have risen sharply. • For-profit four-year institutions: $43,383 in debt for every degree • Private non-profit universities produce roughly half that • Similar patterns exists at two-year and less-than-two-year institutions SOURCE: Education Sector, Debt to Degree: A New Way of Measuring College Success, 2011
PRESENTATION OUTLINE • Why Do We Need Innovations in LMI? • Dynamic & complex labor markets • Education spending and debt • What are the Real Time Innovations and What Can They Tell Us? • Two examples: A) Health Informatics, B) Information Technology • JFF’s Credentials that Work • How Can We Use Data to Engage Employers and Impact Programs? • Cabrillo College tools • Bay Area Community College Consortium collaboration • Questions, Answers & Resources
WHAT IS “REAL-TIME LMI”? • Data from job postings on Internet job boards, company websites, and newspapers using web-spideringtechnology. • Collected frequently and de-duplicated. • Parsed to examine hiring requirements:education, experience, skills, and certifications. • Pulls out information on current trends, emerging occupations, and current and emerging skill requirements.
Benefits and Limitations of Real-Time LMI • Limitations & Caveats • Varying data quality - Job postings weren’t for analysis • Drawing actionableconclusions is complex • Duplication of job openings is not always easily detected • Some occupations do not use online job ads for recruitment • Benefits • Continuously updated • Actual openings, not estimates • Allows for occupational skill analysis • Can identify new and emerging occupations • Improve employer outreach and engagement • Supplement to traditional LMI, not a replacement
TRADITIONAL LMI Benefits Limitations Looking backward/lacking current labor market perspective Static/not dynamic Lacks data on current demand/employers’ requirements Does not effectively capture emerging occupations/skill requirements/certifications • Reliable and robust • Consistent and documented methodologies • Time series and regional comparisons • Public, no-cost distribution
Case Study: Health Care Informatics Traditional LMI Source: EMSI Real-time LMI Source: Burning Glass Labor Insight Real-time Period: Full year 2011 (Jan-Dec 2011) Traditional LMI Period: 2012-2017 Geography: United States 14
Health Informatics (HI) Growth:What Traditional LMI Doesn’t Show Traditional vs. Real Time Example • BLS Tracks only 1 HI Occupation: Medical Records and Health Information Technicians (SOC 29-2071) • BLS shows only 5.3% growth between 2007 and 2011 • Meanwhile, Real Time Data shows 26% growth in Health Informatics Jobs listings • 39% in Arizona, for the same period! Sources EMSI www.economicmodeling.com http://www.burning-glass.com/healthinformatics/ Source: Burning Glass Labor Insight
WHAT ARE THE EMERGING JOB TITLES? Source: Burning Glass Labor Insight Period: 1/1/11 – 12/31/11 Total Postings:52,323
SKILLS &CERTIFICATIONS IN DEMAND:Health Informatics SKILLS CERTIFICATIONS Registered Health Information Technician (RHIT - 27%) Registered Health Information Administrator (RHIA - 25%) Certified Coding Specialist (15%) Medical Billing And Coding Certification (7%) Certified Coding Associate (2%) Acute Care Certification (1%) Epic Certification (1%) • Medical Coding • Health Information Technology • Icd-9-Cm Coding • Medical Records • Knowledge Of Health Information Management (him) • Inpatient Coding • Health Information Management (him) Experience • Health Information • Anatomy • Outpatient Coding Source: Burning Glass Labor Insight Period: 1/1/11 – 12/31/11 Total Postings:52,323
INFORMING POSTSECONDARY Source: Burning Glass Labor Insight, 2011
Case Study: Information Technology (IT) Traditional LMI Source: EMSI Real-time LMI Source: Burning Glass Labor Insight Real-time Period: January 1, 2011 –October 19, 2011 Geography: United States 19
TRACKING SKILLS (vs. Occupations) DEMAND: SKILL CLUSTER ANALYSIS Source: Burning Glass Labor Insight Period: 1/1/11 – 10/19/11
TRACKING SKILLS (vs. Occupations) DEMAND: SKILL CLUSTER ANALYSIS Skill cluster analysis goes beyond traditional occupational analysis to track job demand by specialized skill sets or clusters – which can be mapped to education and training offerings Source: Burning Glass Labor Insight Period: 1/1/11 – 10/19/11
UNDERSTAND OCCUPATIONS IN TERMS OF SPECIALIZED SKILLS FROM MULTIPLE SUB-CLUSTERS Network Administrators – Required Skills SAMPLE SELECTION Source: Burning Glass Analytics using Northeast Consortium Real-Time Jobs Data, Jan-Mar 2011
WHAT ARE THE ADVERTISED IT JOBS EDUCATIONAL REQUIREMENTS? Source: Burning Glass Labor Insight Period: 1/1/11 – 10/19/11
Who are the top hiring employers in the Cincinnati-Middletown,OH-KY-IN MSA? Source: Burning Glass Labor Insight Period: 1/1/11 – 10/19/11 Total Postings:13,773
WHAT ARE THE HIRING IT INDUSTRIES, US? Source: Burning Glass Labor Insight Period: 1/1/11 – 10/19/11
IMPORTANCE OF USING MULTIPLE SOURCES Data-driven Decisions
Supply and Demand Dashboard Source: EMSI Complete Employment - 2011.2, BLS, Burning Glass State of Maine *sample selection
CTW APPROACH TO EMPLOYER ENGAGEMENT Add Data to YourEmployer Engagement Toolbox • A means to objectively analyze what employers are requesting • Prior to calling on employers for the typical focus group, the research shows that programs are serious and have done due diligence. • Real time helps to keep you more up to date, and to get a more detailed picture of employers’ needs. • Objective: test data against anecdotal experiences shared by employers.
CREDENTIALS THAT WORK (CTW) • JFF’s CTW initiative provides a framework to help institutions make data driven decisions, and align core functions to in-demand careers and career pathways. • Curriculum Modification and Program Development • Student Career and Postsecondary Guidance Data Driven Decisions • Strategic Planning Gauging Demand
ABOUT CREDENTIALS THAT WORK (CTW) • We help institutions use real-time technologies to better match individuals to employers, guide career choices, benchmark critical skills gaps, and pathway development.
CREDENTIALS THAT WORK’S CTW INNOVATORS NETWORK • CTW Established an network of 10 community colleges and systems to test, apply & integrate new real time technologies into institutional decision-making. • Cabrillo College (Aptos, CA) • Cerritos College (Norwalk, CA) • Gateway Community and Technical College (Covington, KY) • Harper College (Palatine, IL) • Kentucky Community and Technical College System Office (Versailles, KY) • LaGuardia Community College (New York, NY) • Owensboro Community and Technical College (Owensboro, KY) • Southeast Kentucky Community and Technical College (Harlan, KY) • Southern Maine Community College (Portland, ME) • Texas State Technical College (Waco, Marshall,W. Texas & Harlingen, TX) • Centers of Excellence, CA
PRESENTATION OUTLINE • Why Do We Need Innovations in LMI? • Dynamic & complex labor markets • Education spending and debt • What are the Real Time Innovations and What Can They Tell Us? • Two examples: Health Informatics, Information Technology • JFF’s Credentials that Work • How Can We Use Data to Engage Employers and Impact Programs? • Cabrillo College tools • Bay Area Community College Consortium collaboration • Questions, Answers & Resources
Rock Pfotenhauer CABRILLO COLLEGE Presentation
PRESENTATION OUTLINE • Why Do We Need Innovations in LMI? • Dynamic & complex labor markets • Education spending and debt • What are the Real Time Innovations and What Can They Tell Us? • Two examples: Health Informatics, Information Technology • JFF’s Credentials that Work • How Can We Use Data to Engage Employers and Impact Programs? • Cabrillo College tools • Bay Area Community College Consortium collaboration • Questions, Answers & Resources
RESOURCES TO GET YOU STARTED • Below you’ll find a number of resources to build your familiarity with labor market information. • Bureau of Labor Statistics: www.bls.gov • CareerOneStop: www.careeronestop.org • mySkillsmyFuture: www.myskillsmyfuture.org • MyNextMove: www.mynextmove.org • O*NET Online: www.onetonline.org • StatsIndiana: www.stats.indiana.edu • Census LED: http://lehd.did.census.gov/led/ • EMSI (Career Coach): www.economicmodeling.com • Burning Glass Labor Insight/Focus Career www.burning-glass.com/ • Monster Government Solutions www.monstergovernmentsolutions.com • Monster Seemore: http://seemore.monster.com/#/seemore • Wanted Analytics www.wantedanalytics.com • Geographic Solutions www.geographicsolutions.com/index.asp • TORQ: www.torqworks.com FREE • CareerBuilder – Supply and Demand Portal • (free for workforce entities) www.careerbuilder.com/
Learn More About Real Time LMI Tools http://www.jff.org/publications/education/vendor-product-review-consumers-guide-re/1417
Robert holm • JFF, Program Director, Economic & Workforce Development • ROCK PFOTENHAUER • Cabrillo College TEL 617.728.4446 FAX 617.728.4857 info@jff.org 88 Broad Street, 8th Floor, Boston, MA 02110 2000 Pennsylvania Avenue, NW, Suite 5300, Washington, DC 20006 WWW.JFF.ORG