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Danish Launch Event 2014-2020: Lessons Learned

This event aimed to inform beneficiaries about the possibilities in the Danish OP's for ERDF and ESF in 2014-2020, inspiring them to focus on creating jobs and growth. The event featured speakers from relevant organizations, testimonials from beneficiaries, a testimonial video, and user-friendly materials on the OP's.

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Danish Launch Event 2014-2020: Lessons Learned

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  1. The Danish Launch Event 2014-2020 - Lessons learned

  2. What we wanted to achieve! • An event focused on getting more value for money, more jobs and growth. • Inform beneficiaries about the possibilities in the two Danish OP’s for the ERDF and ESF in 2014-2020 • Inspiring beneficiaries and intermediate bodies to become more focused on creating jobs and growth – by only starting up projects with ”a chain of effects” that is well thought through. • Share knowledge about what we achieved in terms of jobs and growth on a national scale in 2007-2014.

  3. What did we do? • Our approach was a traditional conference • Speakers from most relevant organizations, the Commission, different Danish authorities, etc. • We also heard from people who benefitted from the funds in the 2007-2014 period. Start-ups, SME’s, key stakeholders in 2014-2020. • We made a testimonial video about the potential of the investments of the funds in 2014-2020 • We made a short – and user friendly - version of the two Danish OP’s (although not finally adopted)

  4. Did we succeed? Some things went well: • We managed to announce the adoption of the Danish PA live at the event. • The event was pretty much ”sold out” with lots of beneficiaries in particular. 450 people participated. • The different elements of the day worked well e.g. debates on how to support startups better and how to support better education (particularly in technical colleges). • Positive feedback – and there was a great demand for the materials we produced, video, leaflets etc.

  5. Did we succeed (continued) …and others not so well • We had cancellations from the most prominent politicians • There was little media attention

  6. Main obstacles • Timing – we expected that our OP’s would have been adopted by the time of our event – this did not happen. • No adopted OP’s meant limitations on what we could do in terms of PR – stories with disclaimers are not particularly interesting. • The result was less media interest

  7. Lessons learned • Make sure you’re PA and OP’s are adopted by the time of the event – it’s the most practical thing. • The PA and the OP’s are not headline material on their own – at least not in Denmark. • So! - prepare casestories and other material to make the event and the PA and OP’s more relevant for the media/wider public. • Make sure to have enough man power to pull it off. • Focus on the content – create value for the participants – inspiration, information, knowledge.

  8. Video of the event

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