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Navigating the Evolving Landscape of Digital Publishing at Palgrave Macmillan

Explore the dynamic world of digital publishing at Palgrave Macmillan with frequently updated content in various formats. From journals to monographs, business and professional to trade publications, discover the shift towards new business models, channels, and DRM strategies. Dive into the challenges and opportunities presented by elearning products, mobile apps, and emerging trends like rental models, PDA, and apps. Witness the impact of new players like Apple and Google, as well as evolving standards and requirements. Be prepared for the brave new world of digital publishing.

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Navigating the Evolving Landscape of Digital Publishing at Palgrave Macmillan

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  1. Digital Publishing at Palgrave Macmillan Alison Jones alison.jones@palgrave.com @bookstothesky

  2. MRW • Dynamic, XML-based, frequently updated • Business model: subscription (moving to hybrid) • Channel: direct via Online Sales teams • DRM: irrelevant

  3. Journals • Semi-dynamic, PDF/HTML-based, regular new content • Business model: subscription (plus doc del) • Channel: direct via Online Sales teams • DRM: unnecessary

  4. Monographs • Static, PDF (moving to ePub) • Business models: • Via Connect: perpetual access • Via aggregators: subscription/loan; PDA pilots • Channel: • Connect - direct via Palgrave Online Sales teams • Indirect - via aggregators (eg NetLibrary, Dawson) • DRM: social on Connect, by platform for 3rd parties

  5. Business and professional • Static, PDF and ePub • Channel: • Connect - direct via Palgrave Online Sales teams • Indirect: • To libraries via aggregators (eg NetLibrary, EBL) • To individuals via wholesale/retail channels (eg Overdrive) • DRM: social on Connect, by platform for 3rd parties

  6. Trade • Static, PDF- and ePub based • Channel: Indirect via retail/wholesale partners eg iBooks, Amazon, Overdrive, Ingram • DRM: by platform for 3rd parties

  7. Textbooks • Little currently available digitally – high threat of piracy, challenging business model • Channels: • Indirect via retail/wholesale and technology partners eg CourseSmart, VitalSource, ScrollMotion et al

  8. Other • Elearning products • Business model: subscription • Channel: direct • DRM: irrelevant • Mobile apps • Business model: download • Channel: 3rd parties, eg iPhone • DRM: by channel

  9. Brave new world… • New business models: rental, PDA, apps • New players: Apple, Google • New standards: ISTC, ISBN-A, DOIs • New requirements: UGC, personalization, updates, multimedia, permissive DRM • New expectations: downward pressure on prices, simultaneous print/digital

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