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D-Crypt is a reflective digital media agency that builds relationships between brand and consumer through interactive mediums.
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QuickMetrix! A Quick Solution To Track Your Social MediaMetrics… The world of advertising and marketing has changed the face of communication by getting equipped with 24×7 active digital presence. In social media, the communication strategy has to be very simple and yet attractive with incorporation of integrated communication mix. It’s necessary to reach the target profiles every time when they want to communicate with the brand, as it helps them to easily recall the brand when they are about to make any such purchasedecision. Today, there are lots of brand out there who are outperforming other brands in terms of number games! But, that’s not the whole story. The numbersarenotenoughtoshowtheirsuccessstory,thegameisstillonand wideopenforcorrectlypositioningourbrandandstrategicallytargetingthe correct audience. Social media is all about one to one personal communication, i.e. a part of online reputation management that kicks in when our customers give their feedback or review or even when they need solution.Buttomanagethem,weneedsometooltofilterconversationand understand every comment, be it positive ornegative. Addressingthepositiveconversationaddsabadgetothebrand,whichwill reinforceitspositioninginthemarketormarketsegment.Byansweringthe negative conversation, it adds the efforts of the brand to reach out to the peoplewhoaren’tsatisfiedwiththeproductorservice.QuickMetrixenables our brands to reach out on all the digital platforms and provide the important analyticaldata. Our Clients like SVC Bank, NIXI, India Handloom and Bank of Baroda are well equipped with this tool, which helps us to do the followingthings: Getting Insights. Trends.Pattern.
Understanding social media engagement patterns across Facebook,Twitter,Pinterest,LinkedIn,Youtube,Google+,Blogandon all other digitalforums. Grasping trends towards which audiences are more likely to engage with thebrand Apprehendinggrowthpatternandpostswhicharemostlyliked by the targetaudience. Identifying Influencers. Audience.Followers. Targeting the key influencers on social media platform and participating into their conversations while generatingbuzz. Identificationofouraudiencethroughsegmentationonthebasis of region, language andage. Providingrelevantdataofthefollowersandtheirbehaviouron social media includingsentiments. Content managing Clicks. Likes. Tweets It measures clicks on a post which helps to increase the effectivenessand Addsmoreattentiontowardsthepost,likes,retweetsbytarget segmentation on all the platformsand Specify which are the top post working for the brand. Reporting Comparing. Positioning. Analysis Quickly we can compare daily, weekly, monthly and yearly reportstoanalysethegrowthondigitalplatformandeffectivenessof the campaignand Easily building reports and keep your team up-to-date with automatic reportsharing. It provides all the stats and reports in a graphical illustration which makes easy to analyse the reports to set the futuristic goal. Tag and trackmessages
Tag messages tied to specific campaigns or events to easily analyze their content, volume, and sentiment towards our product andservices. Trackingofpost,tweet,videos,etconsocialmediawasnoteasy before, but with QuickMetrix it’s handy to fetch data in real-time. WorkflowManagement Email Alert and Email Integration for tracking daily Online Reputation Management (ORM). So that we don’t miss any person to revert on his queries. Measure internalmetrics Track performance at the individual and team level—including messages sent, flagging positive and negative or even neutral sentiments and quick response from thetool.