1 / 84

Maximizing the Potential of NGN: Embracing the Edge

Explore the opportunities of transitioning to an all-IP network and maximizing the potential of the NGN. Discover why innovation at the edge is crucial and how to leverage the power of the Internet to offer new services and drive revenue growth.

ddewitt
Download Presentation

Maximizing the Potential of NGN: Embracing the Edge

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Telecom Signaling Networks and Service Forum January 17, 2006 Amsterdam

  2. I am Adrian Georgescu I am a bachelor of electrical engineering Member of ETSI ENUM task force Member of management board of OpenSER project Co-chair of ISOC NL SIP Working group Founder of AG Projects

  3. AG Projects delivers simple SIP and ENUM solutions that delivers today what IMS promises it will deliver tomorrow

  4. The opinions expressed in this presentation belong to myself, my company and most of my friends

  5. Numbering and addressing in NGN Business models around ENUM

  6. For those who don't know NGN is the Internet

  7. Even if you don’t agree with it

  8. All IP means the Internet full stop.

  9. From the old PSTN ONLY the E.164 numbering plan remains

  10. SS7, ISDN, MTP, SCP, SP, TCAP, ISUP, MAP, IN all go away

  11. And you migrate to all IP, SIP based communications

  12. Using the big, bad, ugly Internet

  13. No QoS, no guarantee, no central control, no regulation, no monopoly

  14. Internet, a dumb network Its role is merely to deliver packets from A to B

  15. The services (applications) are performed at the edge and not in the center

  16. DNS is the only centralized resource on the Internet

  17. DNS (Domain Name System) provides naming and addressing for the Internet

  18. Internet is different than the PSTN

  19. In PSTN the “intelligence” is at the center and the end-device is dumb

  20. This why you still get only voice after 100 years of innovations

  21. 0800, 0900, prepaid, IVR all together is just one application: VOICE

  22. On the Internet voice is just another application

  23. Don’t negate it, on you laptops you have more then voice

  24. Do you use SIP today?

  25. Because of the laptop software policy of your employer it could be that you never experienced voice over IP

  26. Not knowing how Internet works, is an ingredient of going bankrupt

  27. Internet is based on the end-to-end principle, all “services” may be offered anywhere and can be accessed from everywhere

  28. In Internet you have connectivity and applications

  29. Voice is just another application

  30. Next to email, web and others

  31. Voice and other communications do not need a “service” provider at all, they are applications. • Jon Peterson, ITU-IETF NGN Workshop, Geneva, May 2005

  32. Actually, there is plenty to do for an operator if you don’t clutch at penny per minute anymore

  33. Replace your marketing department and you will see how competitive and innovative you become

  34. Internet intelligence is at the edge, this opens the competition with any new entrant

  35. You most important technical assets today (your signaling point presence on the SS7 network) is not anymore a critical advantage

  36. Today some work hard on copying PSTN concepts over an Internet infrastructure

  37. IMS is an example of such concept

  38. Technically complicated, appealing for decision makers who still try to lock users in a walled garden Very good for the vendors

  39. Differentiation in price become less and less an argument in a flate-rate services model

  40. Paying for two networks PSTN and Internet is expensive, migrating to an all IP network should be cost effective

  41. But you cannot keep the benefits for yourself, you must share them with your customers

  42. You should not pay to migrate to IP if all you can offer is an old voice service

  43. You cannot maintain your today’s revenues while offering only voice and paying for migration to IP

  44. Innovation is the only possible driving force for new revenues, voice should be only one of the possible services

  45. And innovation happens only at the edge, so don’t build a walled garden

  46. Building walled gardens does not justify the costs and limit the innovation at the edge, the basic principle that boosted the Internet

  47. By the time you finish building up your walled garden, the customers will be safely outside. Adrian Georgescu

  48. What assets do you have compatible with the Internet?

  49. Your customers, obviously!

  50. What can you offer them in the NGN context?

More Related